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| IT'S SUCH A PERFECT DAY  If you've ever wondered how an advertising agency would go about creating a campaign for heroin, look no further than the featured commercial for Irn-Bru.
A young man looks understandably shell-shocked when he arrives on a blind date to discover that the young woman he's meeting looks like an all-in-wrestler with a bad attitude. Only after he's self-medicated with a sip from his can of Irn-Bru is he able to cope with the unfolding disaster in front of him. (Incidentally, wouldn't a pub take a dim view of someone entering their premises with their own drink?) The young man's panic is roused once more when Senga - for that is her name - introduces him to her four scary looking children. But another sip of Irn-Bru recovers his equilibrium and he's able to continue behaving as though everything is going to be fine. |
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| Irn Bru | |
23 Apr '12 |
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| "Blind Date" |
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On 27 April 2012 at 14:01 Amy said: | |
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I really want to like this, I really do. However his prompted sips and following reaction feel a little detached. I'm sorry, like I said, I really, really want to like it. |
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On 1 May 2012 at 20:32 Alice said: | |
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I'm with you, Amy. Visually, I love the casting. I love the kids. But the set-up's all wrong: why is he walking into a bar with a can of drink, and why is he evidently not drinking it? Senga, though, she's a fucking force of nature. I bet she's like that offscreen too. Senga, I salute you. Just look at the way she props that solid arm on the back of the chair. You can hear the wood panicking. |
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On 2 May 2012 at 15:22 Kate said: | |
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If it felt more natural it would be ace. |
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| Featured Work |
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| Very much in James Blake territory, the brooding, melancholy atmosphere of Hoyle Road contrasts with its shimmery wood-block chimes and upbeat rhythm; a contradiction which seems to be something of a trademark for Pedestrian, aka producer and DJ Jack Sibley.
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| A-Trak | 18-Jun-13 |
| "Jumbo (feat. Galantis)" | 2m 33s |
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| Tuna Melt was a huge dance hit for A-Trak, and in combination with the inventive dominoes video (think Honda Cog advert with a hangover) it's hard to think what would top it. But top it this does. Overlaid with plummeting squeals, Jumbo has a hypnotic immediacy that grabs you by the throat and pulls you off the ground so your feet have no option but to move. |
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| Hmmm. Glasgow's Chvrches have been hailed as the Next Big Accessible Synth Band this past year, and recent single Recover was a pretty perfect piece of pop. New track Guns is being praised to the skies... but we're not so sure. Impact-wise, this is more bubblegum than bazooka. |
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| Nike | 18-Jun-13 |
| "Fly Swatter" | 45s |
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| Fleet-footed tennis superstar Roger Federerererer takes on a fly in his own home in this neat commercial for Nike. The normally mild-mannered Swiss obviously has no time for uninvited guests of the dipteric variety and he relentlessly pursues the little beastie until he's crushed it beneath the flexible sole of his expensive trainers. |
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| One of several public information films about TV licensing, this particular execution (fittingly enough) animates a very unusual reason for someone not having bought a licence. Animation collective White Robot do a brilliant job of making some of the sillier explanations even more hilarious than they already are. |
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| Sudocrem | 17-Jun-13 |
| "For All of Life's Little Dramas" | 40s |
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| This lovely little ad spoofs an iconic scene from the movie Jaws which has Robert Shaw and Richard Dreyfus comparing scars as they boast of their scrapes with sharks. Their one-upmanship is reproduced by a pair of young boys trying to outdo each other as they describe the accidents they've, er, enjoyed. |
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| G FrSH | 16-Jun-13 |
| "Never Can I" | 3m 01s |
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| This rapid-fire rap with its relentless, monotone delivery is unsettling but primarily exhausting – unless you're watching the video that accompanies it. Intelligently directed by James Partridge, the track for up-and-coming grime artist G FrSH is lifted to another level by their work, and given a gravitas you wouldn't necessarily expect. |
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| IT experts called out to take a look at someone's computer explain to the owner that slow broadband's the problem, not the computer. The owner, standing on a grand piano and swinging a golf club, is Al Pacino. As they explain, he conclusively breaks the PC by hitting a ball through the monitor. |
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| Stupendously brilliant, utterly barking. The irresistible silliness (in the same vein of logic as 'how does an elephant disguise itself?'), the randomness of the bear playing ball on the beach, the lesson drawn from the unfortunate collision... it's the sort of solemn statistic you'd tell your friends as a child, just to see them nod in reflective awe. |
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