THINKBOX PULL A RABBIT OUT OF THE HAT

If they'd asked us, which they didn't, we'd have said to Thinkbox: "don't go back to Harvey... it would be a mistake." So it's just as well they didn't ask us as we'd have been wrong.

Thinkbox's new film promoting the use of television as a medium for advertising features another film purportedly made by Harvey. Having used this ploy to ensure that he was selected ahead of the other dogs at the shelter, he's aware of its power and employs it brilliantly to prevent his human owner from disposing of his best friend - a beaten-up soft toy.

Academy's Si & Ad have blunted the sentimentality by using a tongue-in-cheek soundtrack that laces the saccharine with a welcome dose of salt.

Thinkbox's first ad was voted the best of the year by ITV's audience in 2010. It wouldn't be a surprise to us if this winning piece of work emulated its predecessor's success.


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Thinkbox 30 Apr '12
"Harvey And Rabbit" 60s
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Agency: The Red Brick Road
Creative: Mark Slack / Gemma Phillips
TV Producer: Miles Nathan
Production Co: Academy Films
Director: Si & Ad
Producer: Lucy Gossage
Photography: Marcel Zyskind
Post Production: Finish
Editing House: The Assembly Rooms
Editor: Sam Rice-Edwards
Audio: Scramble

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On 1 May 2012 at 15:50 Peter said:

genius

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On 14 May 2012 at 21:02 Andrew said:

Fantastic ad!

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