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| Recent ads for the army have been very inclusive, highlighting all manner of roles and showing women to be equal players. This is very much a return to old-school recruitment campaigns: unashamedly macho, unashamedly traditional in its portrayal of army life. As a piece of film it's well realised; as an ad it's less clear what the rationale behind this approach is. |
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| Like Sue Tissue of briefly brilliant Suburban Lawns, Talvi Faustmann looks totally disaffected as she sings. It's a hair's breadth away from Paris Hilton-style vacancy – but a hair's breadth is enough. Instead, she's vaguely sinister; the dreamy detachment evocative of dangerous amorality. |
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| ÍriS | 20-May-13 |
| "Swiftly Siren" | 3m 49s |
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| Singer ÍriS has made her first video for her debut album Penumbra. A tale of ill-fated love, it's set on a bleak Icelandic coastline and opens with a distressed woman trying to escape a man aiming a gun her way. The colour palette is blueish; you can almost feel the sting of the salt air. |
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| How did this one slip past Video Zoo? It's been on the loose for a couple of months now, and we hang our collective heads in shame at not having spotted it sooner. Like the little girl's lost pet in the attendant promo, So Good to Me stands head and shoulders above the general anonymity of 90s deep house that's enjoying a resurgence at the moment. |
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| A lavish production for their latest zippy model, this takes its inspiration from good old Wacky Races and throws in some extra zaniness just for fun. The rascally characters get hot and bothered trying to thwart our driver, but the car's unstoppability means he gets his very own Penelope Pitstop as his prize. |
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| Temples | 17-May-13 |
| "Colours to Life" | 3m 53s |
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| They're enough to make you yearn for the days of cheesecloth and daisy chains. Temples is the most perfectly-honed psych-pop band around right now; and let's face it, there are a lot to choose from. Skinny and dreamy with impossibly full heads of hair, they mine a rich seam of B-list influences: ie, The Byrds, The Beatles and Bolan. But there's nothing second-rate about that. |
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| A newly-single character decides - after a lifetime of faithfulness and the demise of his partner - to go out and explore the world of modern dating in all its dubious glory. The long-lived tortoise - for this is our hero - discovers all manner of things... but nothing really catches his fancy until some squeaky wheels come along. |
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| "Come on, son - mum wants to sort that crack out," says handy dad, who's bent over some bit of DIY or other with his builder's cleavage on prominent display. Of course, it's a crack in the wall he's asking his son to help fix using the advertised product, not the one between his own ample buttocks. Nonetheless, all is not as it seems. |
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| Indiana | 16-May-13 |
| "Smoking Gun" | 3m 43s |
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| You don't want to get on the wrong side of Indiana. The Nottingham-based singer is a rapidly rising star, whose tracks 'Animal' and 'Bound' have been viewed around 400,000 times on YouTube in the past couple of months – and in this latest song she issues a rather dark threat. |
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