What are you prepared to do for a shag? Well, no matter how desperate you are, you might think twice before panicking a whole room of people into thinking that the world is about to end but perhaps you don't drink Pepsi Max.

In the last ad, the trio who staged the rescue of one of their number from a killer octopus in order to raise an attractive woman's estimation of one of the three have really surpassed themselves this time. One broadcasts news of a meteor which is about to hit the earth, another shouts "we're all going to die" from behind the bar leaving the third alone with an attractive woman as everyone else in the bar flees in panic. It works, of course and we're supposed to enjoy their ingenuity.

Now I don't want to come across as overly pious and I recognise that this is an inherently absurd scenario and is not intended to be taken seriously... but the underlying message here is that it's completely acceptable to use deception to secure a sexual conquest. Even if this message is decorated with blokeish bonhomie, it's still pretty dodgy.

And have you noticed how the scale of 'reward' appears to be escalating at the same rate as the stunts? In the previous ad, the 'hero' merely got a date... this time he appears to get a shag. Heaven only knows what they have planned for the next ad... I'm just hoping it doesn't involve three balaclavas and a dark alley.