David Reviews

 Biting the hand that feeds us since 2002.

Vollebak
"Between Life and Death"
40s
21 March 2016
UK Sportswear

This opaque, beguiling commercial for cutting edge sportswear brand Vollebak immediately submerges the viewer in a dark realm without any means of escape. We see flashes - mere suggestions - of something oscillating in the darkness. Is it man-made, organic, or a hybrid of the two?

When the outline of a jacket begins to materialize, it owes more to a piece of sci-fi armour than anything found in your usual outdoor gear outlets. That's because Vollebak believe the best defence against the elements is attack.

Director Chris Palmer uses the jacket's designation 'Condition Black' and crafts a suitably seductive and nightmarish film from it. We also recommend using headphones to appreciate the sound design's modulating quality. Turning the brand's experimental ethos to its advantage, the ad is a compelling call to those taking the fight to the great outdoors.

The New Day
"A or B"

Peter said:

That is so much better. I'm actually going to get a copy.


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Vollebak
"Between Life and Death"
40s
21 Mar 2016
This opaque, beguiling commercial for cutting edge sportswear brand Vollebak immediately submerges the viewer in a dark realm without any means of escape. We see flashes - mere suggestions - of something oscillating in the darkness. Is it man-made, organic, or a hybrid of the two? When the outline of a jacket begins to materialize, it owes more to a piece of sci-fi armour than anything found in your usual outdoor gear outlets.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.