David Reviews

 Biting the hand that feeds us since 2002.

ASOS
"Air Max Day"
80s
21 March 2016
UK Department Stores

'Air Max Day' may not appear on most conventional calendars, but it's a big deal for both ASOS and Nike as this absorbing commercial demonstrates.

Scored by grime MC Jme, the film flits between vintage-graded shots of Air Max enthusiasts in their urban domains and the musician in the studio.

Dexter Navy and Jake Scott's evocative, unbound photography helps mark the sneaker's iconic status in an eye-catching manner and the use of revolving shots is both attention-grabbing and a little bit unsettling... in a good way.

Royal Navy Reserves
"Wednesdays"

Matt said:

Corker.


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ASOS
"Air Max Day"
80s
21 Mar 2016
'Air Max Day' may not appear on conventional calendars, but it's a big deal for both ASOS and Nike as this absorbing commercial demonstrates. Scored by grime MC Jme, the film flits between vintage-graded shots of Air Max enthusiasts in their urban domains and Jme in the studio. Dexter Navy and Jake Scott's evocative, unbound photography helps mark the sneaker's iconic status in an eye-catching manner.

ASOS
"I Wear, Therefore I Am"
1 min 57s
20 Aug 2015
A rather astute and compelling film for ASOS says nothing at all about the site but instead puts the focus on a host of hip young people who play fast and loose with fashion. The inference is that you don't need to be a slavish fashionista: knowing you have access to ASOS means you can effortlessly be someone other people look to for sartorial influence.

ASOS
"Africa"
60s
8 Nov 2012
This impressive film by Rokkit's Rohan Blair-Mangat exudes a coolness designed to appeal to people a good deal younger than anyone associated with DAVID REVIEWS. So if anyone under the age of 23 can summon the energy to offer us an abbreviated assessment of it, we'd be mighty obliged.

ASOS
"Charlotte"
60s
30 Oct 2012
This is part of ASOS's global Christmas campaign... the first of three films made by Rokkit's Luke Monaghan. Model Charlotte Free is the subject of this one - the upcoming films are centred around Azealia Banks and Ellie Goulding and we're promised that each will showcase "the brandís new Christmas collection in their own individual way."

ASOS
"Next Top Model Sponsorship"
80s
20 Jan 2010
The idea that supermodels are catty is rendered literal in this series of bumpers advertising ASOS's sponsorship of America's Next Top Model. They're good fun but cats have English accents, don't they?

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.