David Reviews

 Biting the hand that feeds us since 2002.

i
"Dave Sponsorship"
33s
29 March 2017
UK National Newspapers

The i newspaper reveals its irreverent side through these Dave sponsorship idents. Given the channel's penchant for topical panel shows, it's a good match. Brevity breeds comedy as director Mark Denton crowns the title's logo with a Russian urshanka and Donald Trump's notorious weave... though the drone operator can't quite dot the, well, i.

Knorr
"Help the Homeless"

Matt said:

It's a shame Knorr couldn't get their website updated in time.


CLICK HERE TO SEE CLIP

QUICK SEARCH

1-25 of 40030 Results

i
"Dave Sponsorship"
33s
29 Mar 2017
The i newspaper reveals its irreverent side through these Dave sponsorship idents. Given the channel's penchant for topical panel shows, it's a good match. Brevity breeds comedy as director Mark Denton crowns the title's logo with a Russian urshanka and Donald Trump's notorious weave... though the drone operator can't quite dot the, well, i.

Lavazza
"Ode to Coffee"
80s
27 Mar 2017
How do you explain this? Seriously, how? We're guessing that half of the people making this ad had their tongues in their cheeks... but the other half didn't. At times it feels like the appalling failure to make the lyrics scan is part of the joke but it's equally possible that it's just really bad. There are moments which are clearly supposed to be funny but not enough to be certain.

Halifax
"Thunderbirds"
90s
28 Mar 2017
This longer version of the most recent commercial for Halifax uses its time well and ends up offering a much more comprehensive rationale for Parker's mutiny. In the 40" cutdown, the loyal butler's meltdown seems almost unwarranted but here you really get to see why he's so fed up with Lady Penelope.

Hellmann's Mayonnaise
"Natural & Light"
20s
29 Mar 2017
Hellmann's have been a mayo on a mission recently. The brand have already stressed their commitment to using free range eggs and sustainable oils - now they're keeping things natural with their low-fat variant. Pacey editing and food photography ensure its another uptempo demonstration of the condiment's versatility.

Oak Furnitureland
"Home Visit"
20s
29 Mar 2017
Oak Furnitureland customers best pay attention to the small print off the back of this commercial. It seems buying fittings from said retailer includes a surprise visit from the manager and his lackey. Home privacy issues aside, it looks like they have a new recruit ready and waiting - could young Mr Acorn's position as chief sycophant be in jeopardy?

Sky Bet
"Second Bite"
30s
28 Mar 2017
Football has long debated introducing video technology, though not quite like this. Sky Bet rejig another piece of Championship action to promote their improved Cash Out option - this time, it's Norwich City vs Brighton. Russell Martin's thirty-yard effort initially crashes against the bar... though it hits the back of the net after a quick rewind.

Miele
"Blizzard CX1"
20s
28 Mar 2017
Miele summon a sci-fi portal to show off their latest vacuum cleaner, the Blizzard CX1. Apparently, it's "for everything you love" - for this bloke, that includes looking moody in a swish apartment. The German brand posits itself as a high-end option... although their recent venture into internet-connected dishwashers may have been a step too far.

Just-Eat
"Hungry Citizens of Britain"
30s
28 Mar 2017
This is a new version of Just Eat's 'Find Your Flavour' launch from last year, with Bill Nighy's spokesegg replaced by the 'Rocky' theme tune. Some new faces are laced throughout to keep the idea fresh, including one frazzled mum in desperate need of "a bloody steak". We can see the nation's takeaway lovers responding in their droves.

Knorr
"Help the Homeless"
60s
27 Mar 2017
There must have been a certain nervousness at MullenLowe when they were charged with spreading the word about an initiative that has Knorr supporting homeless shelters. Worthy as it is, there must have been a concern that it would look exploitative and maybe even a little crass. Against that background, Rupert Murray's film is pretty marvellous.

Britain's Got Talent
"Backstage"
60s
28 Mar 2017
Slapstick is neatly used to draw attention to the wide range of acts likely to take part in this year's series of 'Britain's Got Talent' - an annual pop-pourri of eccentricity which sees performing dogs jostling for position with singers, dancers and acrobats. And and Dec start the mayhem before being untrousered by a vengeful sorcerer.

Sixt
"The Affair"
30s
27 Mar 2017
Another twisted piece of communication for the car rental company has a woman letting her married lover know that she's pregnant... while he's with his wife and children. He's unfazed though because he's able to trump her surprising news with his own revelation about the inexpensiveness of renting a BMW through Sixt.

Short Films
"Visualise This"
2 mins 25s
27 Mar 2017
Danny Capozzi's satire on client fickleness prompted a lot of laughter when we screened it at our March 2017 CraftWorks event and the director proved as engaging as his film in the Q&A which followed. While you wouldn't guess it from his understated demeanour, Capozzi is clearly something of a show-off as he uses this film to demonstrate his versatility by executing a range of different animation techniques.

Legoland Discovery Centre
"Today"
30s
28 Mar 2017
This charming ad for Legoland Discovery Centre shows children doing what they do best - letting their imagination take charge. Whether they're building racing cars or towering over a city made of bricks, these young 'uns seem to be having constructive fun at the theme park's Manchester off-shoot. Well-timed for the Easter break.

Hellmann's Mayonnaise
"Sustainably Sourced Oils"
20s
28 Mar 2017
"Sourcing our oils sustainably" doesn't exactly roll off the tongue, does it? Still, this latest Hellmann's ad does a lively job promoting the mayo's eco-friendly credentials without skimping on the food. Parent company Unilever have pledged to reduce the environmental impact from its brands, so it seems Hellmann's are bang on message.

Fairy Non-Bio
"Touching Moments"
30s
27 Mar 2017
This Fairy commercial reminds us their products aren't just suitable for babies - they can keep the whole family comfortable, as well. We see everyone from freshly bathed youngsters to sprightly granddads benefiting from Fairy's softly-softly formula. Gentle as can be, but it neatly posits the brand as a family staple.

Rag'n'Bone Man
"Skin"
4 mins 27s
27 Mar 2017
Rag'n'Bone Man delivers an a capella intro to 'Skin' against a wasteland backdrop that is as beautiful as it is austere. It sets the scene for what follows: a young boy picking his way through a post-apocalyptic small town searching for signs of any other human life. The landscape is the real star here - empty, sweeping vistas of Kazakhstan give Rag'n'Bone Man's plangent tones a different kind of depth.

Run The Jewels
"Legend Has It"
4 mins 03s
24 Mar 2017
Brian Beletic puts Run The Jewels duo Killer Mike and EL-P in a mind-melting police line-up for their latest release. The promo suggests the dice are loaded against them, especially when others in the line-up include a nun, a schoolgirl, and a guy in a full-body plaster cast. Or are we just assuming that's the case? Stick around for the ending to find out.

Dispatches
"Trump's Globe"
20s
28 Mar 2017
Donald Trump's presidency has so far felt like the world's most shambolic geography lesson. This wry Dispatches trail gathers just some of his inflammatory statements and slaps them on a globe. No sign of what exactly is happening in Sweden, mind. The programme asks how scared we should be of Trump's administration - should make for some relaxing evening viewing.

Sainsbury's
"Easter Hunt"
30s
27 Mar 2017
You're never too old for an Easter egg hunt, according to this energetic Sainsbury's ad. Sure enough, we see children and adult-sized bunnies exploring every nook and cranny in search of chocolate treats. Colourful product shots clash with the monochrome home footage, thus allowing the supermarket's Easter fare to stand out even more.

Audi
"Calling"
56s
24 Mar 2017
Drivers are encouraged to heed the call in this slick Audi Q5 commercial as a sharp-suited wanderer samples everything from dingy tattoo parlours to unspoiled countryside - with the advertised SUV proving the ideal vessel. A snippet from Cliff Martinez's 'The Neon Demon' score gives the ad a pulsing, urgent quality.

Hellmann's Mayonnaise
"Free Range Eggs"
20s
24 Mar 2017
This energetic Hellmann's commercial reveals that only bonafide free range eggs make it into their mayonnaise. Now these hungry sorts can tuck in knowing the brand are all about doing things in good taste. 2AM's resident foodie Jason Lowe ensures the brand's zest for good grub comes across loud and clear.

Combogesic
"Staycation"
30s
24 Mar 2017
A female VO that sounds like so much like Tilly from 'Miranda' that it can only be Sally Phillips who played her, spits out every modern piece of vernacular known to copywriter as she describes the marvellous effect of a new medication combining paracetamol and ibuprofen. Of course, the same effect can be achieved for a fraction of the cost by taking one of each sourced from a supermarket own brand packet.

Nationwide
"Two Teas"
20s
26 Mar 2017
Another short burst of poetry on behalf of the Nationwide, this time from the aptly-named SugarJ Poet. It's an abbreviated version of a 90" we've previously featured on DAVID and acts more as an aide-memoire than as a piece in its own right. But it strengthens the aggregate of a campaign we're coming to like more and more.

Halifax
"Thunderbirds"
40s
26 Mar 2017
Parker from Thunderbirds wins 500,000 in Halifax's prize draw and knows exactly what to do with the money... head to a tropical island where he can get away from the orders being issued by Lady Penelope. Let's hope he hasn't ended up on Tracy Island as he may find he's leapt from the frying pan only to end up in the fire. Brimming with authenticity.

NHS Antibiotics
"Use Us Wisely"
30s
24 Mar 2017
We never thought we'd use 'antibiotics' and 'song and dance' in the same sentence, but there's a first time for everything. This NHS ad has a dark strain of humour running through it as we watch numerous antibiotic capsules snuff it. The meds encourage us to think twice about using them needlessly with a rather, erm, infectious ditty.

1-25 of 40030 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.