David Reviews

 Biting the hand that feeds us since 2002.

Short Films
"All We Do"
7 mins 58s
16 March 2017
UK Short Films

Oh Wonder aren't afraid to ask big questions. The Londoners ponder what makes us human in increasingly harsh times with this sweeping short film. Each contributor offers thoughtful ruminations on their place in the world while Oh Wonder's nuanced soundtrack washes over. A welcome antidote to the bitterness threatening to boil over.

Hornbach
"No Regrets"

Gary said:

Simply brilliant - (some jealous cunt give this a poor!)


CLICK HERE TO SEE CLIP

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Latest Work

i
"Dave Sponsorship"
33s
29 Mar 2017
The i newspaper reveals its irreverent side through these Dave sponsorship idents. Given the channel's penchant for topical panel shows, it's a good match. Brevity breeds comedy as director Mark Denton crowns the title's logo with a Russian urshanka and Donald Trump's notorious weave... though the drone operator can't quite dot the, well, i.

Danish Defence
"Leadership"
45s
27 Mar 2017
Eschewing the gung-ho approach and unthinking camaraderie typically associated with armed forces recruitment, this Danish ad urging graduates to consider a stint in the army adopts a quite different approach. It wants people with the right skill-set to offer thoughtful leadership and director Caroline Sascha Cogez has delivered an altogether more human motivation.

Halifax
"Thunderbirds"
90s
28 Mar 2017
This longer version of the most recent commercial for Halifax uses its time well and ends up offering a much more comprehensive rationale for Parker's mutiny. In the 40" cutdown, the loyal butler's meltdown seems almost unwarranted but here you really get to see why he's so fed up with Lady Penelope.

Hellmann's Mayonnaise
"Natural & Light"
20s
29 Mar 2017
Hellmann's have been a mayo on a mission recently. The brand have already stressed their commitment to using free range eggs and sustainable oils - now they're keeping things natural with their low-fat variant. Pacey editing and food photography ensure its another uptempo demonstration of the condiment's versatility.

Sky Bet
"Second Bite"
30s
28 Mar 2017
Football has long debated introducing video technology, though not quite like this. Sky Bet rejig another piece of Championship action to promote their improved Cash Out option - this time, it's Norwich City vs Brighton. Russell Martin's thirty-yard effort initially crashes against the bar... though it hits the back of the net after a quick rewind.

du Telecom
"The Man Sitting Next to You"
85s
28 Mar 2017
A trip to the cinema offers ideal escapism for a couple of hours. Unfortunately, it only takes one crunch, slurp, or waft from a fellow patron to break the illusion. For anyone who’s suffered such picturehouse blues, du Telecom feels your pain. Rarely has the worst of cinema etiquette looked so good as arm hairs mingle, popcorn combusts, and nachos literally swim in melted cheese.

Just-Eat
"Hungry Citizens of Britain"
30s
28 Mar 2017
This is a new version of Just Eat's 'Find Your Flavour' launch from last year, with Bill Nighy's spokesegg replaced by the 'Rocky' theme tune. Some new faces are laced throughout to keep the idea fresh, including one frazzled mum in desperate need of "a bloody steak". We can see the nation's takeaway lovers responding in their droves.

CPH:Dox
"Sci-Fi"
60s
27 Mar 2017
This may be promoting the Copenhagen International Documentary Festival, but Bacon's Tobias Gundorff Boesen takes us on a fantastical trip. Boesen crafts some striking imagery, including VR users excreting white liquid and a woman 'discovering' herself in a post-apocalyptic landscape. An unexpected take on the documentarian's craft.

Knorr
"Help the Homeless"
60s
27 Mar 2017
There must have been a certain nervousness at MullenLowe when they were charged with spreading the word about an initiative that has Knorr supporting homeless shelters. Worthy as it is, there must have been a concern that it would look exploitative and maybe even a little crass. Against that background, Rupert Murray's film is pretty marvellous.

Britain's Got Talent
"Backstage"
60s
28 Mar 2017
Slapstick is neatly used to draw attention to the wide range of acts likely to take part in this year's series of 'Britain's Got Talent' - an annual pop-pourri of eccentricity which sees performing dogs jostling for position with singers, dancers and acrobats. And and Dec start the mayhem before being untrousered by a vengeful sorcerer.

Lidl
"Kaiho"
60s
27 Mar 2017
It;s hard to imagine Lidl being advertised in this fashion in the UK and it just goes to show how differently a brand can be perceived in one country as against another. It's a beguiling depiction of a relationship that looks too passionate for its own good... and the impact it has on a woman reflecting on it while picnicking on a high rise roof.

Sixt
"The Affair"
30s
27 Mar 2017
Another twisted piece of communication for the car rental company has a woman letting her married lover know that she's pregnant... while he's with his wife and children. He's unfazed though because he's able to trump her surprising news with his own revelation about the inexpensiveness of renting a BMW through Sixt.

1881
"The Woman in My Life"
60s
27 Mar 2017
In this beautifully-shot ad from Norway, a middle-aged man enlists some help to track down a woman from whom he has long been estranged. His helpers are the country's directory enquiry services – and they succeed. Poignant and heartfelt without ever overstepping the mark, it nonetheless makes us wonder about our own equivalent... try as we might, we can't imagine the 118 twins helping heal a family rift.

Renault
"Enter the Zone"
1 min 37s
28 Mar 2017
Park Village's Thibaut Grevet taps into the racing mindset with this arresting Renault film. We've rarely seen the marque's high-performance division advertised, but this brings us up to speed. While Renault's consumer-focused advertising is hit-or-miss, the brand's sporting wing comes across as a formidable proposition.

Jemena Gas
"Instantly Better"
30s
28 Mar 2017
It's been a good year for dragons in advertising so far. First Dorito's introduced us to their animatronic beast; now Australian energy firm Jemena present their own tame-ish firebreather. Alas, there's a reason why household dragons haven't caught on. This couple describes some of the fiery mishaps sparked by their scaly pet.

Legoland Discovery Centre
"Today"
30s
28 Mar 2017
This charming ad for Legoland Discovery Centre shows children doing what they do best - letting their imagination take charge. Whether they're building racing cars or towering over a city made of bricks, these young 'uns seem to be having constructive fun at the theme park's Manchester off-shoot. Well-timed for the Easter break.

Hellmann's Mayonnaise
"Sustainably Sourced Oils"
20s
28 Mar 2017
"Sourcing our oils sustainably" doesn't exactly roll off the tongue, does it? Still, this latest Hellmann's ad does a lively job promoting the mayo's eco-friendly credentials without skimping on the food. Parent company Unilever have pledged to reduce the environmental impact from its brands, so it seems Hellmann's are bang on message.

Fairy Non-Bio
"Touching Moments"
30s
27 Mar 2017
This Fairy commercial reminds us their products aren't just suitable for babies - they can keep the whole family comfortable, as well. We see everyone from freshly bathed youngsters to sprightly granddads benefiting from Fairy's softly-softly formula. Gentle as can be, but it neatly posits the brand as a family staple.

Dispatches
"Trump's Globe"
20s
28 Mar 2017
Donald Trump's presidency has so far felt like the world's most shambolic geography lesson. This wry Dispatches trail gathers just some of his inflammatory statements and slaps them on a globe. No sign of what exactly is happening in Sweden, mind. The programme asks how scared we should be of Trump's administration - should make for some relaxing evening viewing.

Sainsbury's
"Easter Hunt"
30s
27 Mar 2017
You're never too old for an Easter egg hunt, according to this energetic Sainsbury's ad. Sure enough, we see children and adult-sized bunnies exploring every nook and cranny in search of chocolate treats. Colourful product shots clash with the monochrome home footage, thus allowing the supermarket's Easter fare to stand out even more.

Audi
"Calling"
56s
24 Mar 2017
Drivers are encouraged to heed the call in this slick Audi Q5 commercial as a sharp-suited wanderer samples everything from dingy tattoo parlours to unspoiled countryside - with the advertised SUV proving the ideal vessel. A snippet from Cliff Martinez's 'The Neon Demon' score gives the ad a pulsing, urgent quality.

Hellmann's Mayonnaise
"Free Range Eggs"
20s
24 Mar 2017
This energetic Hellmann's commercial reveals that only bonafide free range eggs make it into their mayonnaise. Now these hungry sorts can tuck in knowing the brand are all about doing things in good taste. 2AM's resident foodie Jason Lowe ensures the brand's zest for good grub comes across loud and clear.

Combogesic
"Staycation"
30s
24 Mar 2017
A female VO that sounds like so much like Tilly from 'Miranda' that it can only be Sally Phillips who played her, spits out every modern piece of vernacular known to copywriter as she describes the marvellous effect of a new medication combining paracetamol and ibuprofen. Of course, the same effect can be achieved for a fraction of the cost by taking one of each sourced from a supermarket own brand packet.

Nationwide
"Two Teas"
20s
26 Mar 2017
Another short burst of poetry on behalf of the Nationwide, this time from the aptly-named SugarJ Poet. It's an abbreviated version of a 90" we've previously featured on DAVID and acts more as an aide-memoire than as a piece in its own right. But it strengthens the aggregate of a campaign we're coming to like more and more.

Halifax
"Thunderbirds"
40s
26 Mar 2017
Parker from Thunderbirds wins £500,000 in Halifax's prize draw and knows exactly what to do with the money... head to a tropical island where he can get away from the orders being issued by Lady Penelope. Let's hope he hasn't ended up on Tracy Island as he may find he's leapt from the frying pan only to end up in the fire. Brimming with authenticity.

Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.