David Reviews

 Biting the hand that feeds us since 2002.

FurKids
"Kitty Kommercial"
2 mins 58s
11 January 2017
Internet Charities

This ad for the FurKids no-kill animal shelter has gone viral after being posted anonymously on Reddit. It's racked up over four million views on YouTube, despite featuring no actual actors and being shot in around half an hour.

While it calls to mind other spoof shelter ads (such as the memorable Calgary Humane Society film that went viral in 2015 for selling cats like used cars... is this becoming a sub-genre?), this feels more authentic because of the low (no) budget and the fact it can't decide what kind of commercial it wants to spoof... so it does them all.

There's the car salesman pitch, black and white infomercial shots, a South Park joke (I need about three kitty!), mispronouncing common words, and even a spoof of heartstring-tugging PSAs complete with terrible background music. Plus a script which features gems like 'we've got the blackest cats you've ever seen - it's like midnight inside a coffin over here!'

Domino's Pizza
"Winter Survival"

Chris said:

great acting


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Tom Clancy's Ghost Recon: Wildlands
"The Red Dot"
1 min 32s
19 Jan 2017
Despite shuffling off this mortal coil in 2013, Tom Clancy’s name still adorns Ubisoft’s range of tactical shooters. The latest is ‘Ghost Recon: Wildlands’, and this live-action ad directed by John McTiernan sets the scene with some feline help. While three hardmen play cards, a cat notices a red dot dancing around the room - which doesn't bode well for these three gents.

Subaru
"Never Sit Still"
30s
19 Jan 2017
This energetic spot from Subaru taps into the trend for rapid-fire editing popular in car ads at the moment. A tight 30" is just the right amount of time to show off the vehicle and create a sense of adventure, presenting 'the few who dare to keep moving' (teachers, inventors, scholars, artists) while the voiceover tells us to 'never sit still'.

Cancer Research
"Live Colonoscopy"
90s
19 Jan 2017
Some Channel 4 viewers will have been caught off-guard while watching ‘A New Life in the Sun’ on Wednesday afternoon. After all, it’s not every day you see a live colonoscopy take place. Eager to remind audiences how the charity is tackling the disease in real-time, we’re shown how a potentially cancerous bowel polyp is removed.

Hoog Catharijne
"Let's Play"
30s
19 Jan 2017
This ad for Holland's largest shopping centre - Hoog Catharijne - is about as stylish as it gets: it's also a huge amount of fun. Against a bouncy soundtrack and colourful pastel backgrounds, actors jump, dance, and play while showing off some of the products available in the centre's 160+ stores. There are also some lovely bits of quirky stop motion work added in for good measure.

MQA
"Take Me There"
1 min 38s
19 Jan 2017
Audiophiles will appreciate these well-shot films for MQA. A woman hitting the treadmill and a man enjoying some light reading are joined by hip hop artist Michael Ellison and and cellist Edgar Moreau respectively. Skilful transitions and lighting convey how music fans can enjoy immersive sound with the advertised audio format.

More Than
"Doggyssentials"
42s
19 Jan 2017
More Than aim to provide, well, more for policyholders by launching a canine care package. The insurer has included everything from treats to health products in each box - and they’ve recruited the ideal delivery service. The idea taps into the popularity of subscription boxes while suggesting the insurer goes the extra mile for its customers.

North London Waste Authority
"A Message From The Netherlands"
30s
18 Jan 2017
This funny ad for the North London Waste Authority features a hapless young man explaining how he can't buy decent trainers since the Netherlands ran out of plastic. Instead he has to wear wooden clogs... which get him soundly rebuffed by a potential date at the bar. If only people had recycled more - then at least he could get knocked back with cool shoes on.

Dispatches
"Made in Britain"
20s
18 Jan 2017
Dispatches are investigating the cheap clothing industry in the UK, where people are being paid half the living wage to produce the latest high street fashions. This trail for the programme is skilfully animated, getting its point across with a cut paper effect and jagged graphics which sync up effectively with the soundtrack.

The Jump
"Flying Without Wings"
50s
18 Jan 2017
This promo for Channel 4's beleaguered reality show 'The Jump' features the plangent vocals of Westlife. 'Flying Without Wings' accompanies shots of this year's batch of celebrities flying over a snowy landscape, with appropriately transcendent expressions as they perform improbable acrobatic feats.

Virgin Media
"Rebirth"
60s
18 Jan 2017
This slick ad for Virgin Media Ireland takes us through a technological graveyard where obsolete TV sets go to die. Cleverly chosen film clips create an eerie atmosphere to show that this technology's era has passed... while a mysterious red cable snakes its way through the carcasses. The 'way of the future' turns out to be a huge pulsing orb depicting the new era of TV on Virgin Media. Intriguing stuff.

New Zealand Transport Agency
"Thank You"
60s
18 Jan 2017
This is an interesting approach to car safety from New Zealand. While we watch a young man endure physiotherapy after a traffic collision, the older-sounding narrator describes how the incident occurred. Turns out the young man was at fault and suffered the worst. Is he bitter? No - he’s thankful his life was saved by the narrator travelling at a safe speed.

Sainsbury's
"Food Dancing"
60s
18 Jan 2017
Something interesting always happens when an agency like W+K gets into bed with a client like Sainsbury's and so it proves with the agency's début TV work for its big new client. Orange Supermarket has been placed at the forefront of a new movement called #fooddancing by an ad with an earwormy soundtrack from MysDiggi combined with a montage that's been made to look as though it's been clandestinely filmed in our actual kitchens.

TCO
"Bot Rights"
5 mins 24s
18 Jan 2017
It’s rare we feature an ad about Swedish trade unions, but here we are. The country’s trade union alliance has released this lengthy film championing workers’ rights for, erm, artificial intelligence. That includes automated answering services, chatbots, and even spambots, bless ‘em. A novel way of promoting union membership in the digital era.

SpeakWell
"Save an American"
2 mins
18 Jan 2017
France and the United States of America have always enjoyed a rather volatile relationship. Despite The Simpsons coining the phrase “cheese-eating surrender monkeys” and Congress turning French fries into ‘freedom fries’, it seems our friends across the Channel aren’t ones to hold grudges as this tongue-in-cheek ad demonstrates.

BUPA
"Care"
30s
18 Jan 2017
Bupa’s recent moving depiction of recovery added new depth to their message. This 30” commercial widens the scope by showing numerous individuals enjoying life after injury or illness. The healthcare provider believes true care goes beyond health insurance, and that their range of services can help patients return to normality sooner.

Young's
"Date Night"
20s
18 Jan 2017
Malcom the cat - who for some reason never took off like Aleksandr and Sergei despite being voiced by Rupert Everett - returns: still grumpy, still hungry, and still thwarted by his inconsiderate humans. If they'd only give him some of their dinner, Malcom moans, then he could get back to having his 'pick of the ladies' instead of focusing all his energy on fish.

Aldi
"Duck"
30s
18 Jan 2017
Aldi’s animal farm continues to grow. The supermarket tells us shoppers don’t like “big bills” in January… which doesn’t do Duncan the duck any favours. While he waddles off chastened, we’re shown how small Aldi’s grocery bill is. Decent performance from Duncan - we like to think he would’ve accepted that loaf of bread as payment.

Virgin Active
"Go There"
30s
17 Jan 2017
There's a stylish mix of animation, CG, and live action in this energetic ad for Virgin Active. An upbeat soundtrack accompanies visuals of people making the most of their gym facilities, while the shots are enhanced by animated extensions of the action. We particularly like the classic video game sound effects and scores on the woman in the yellow shirt - having an HP bar at the gym would be great.

BBC Sport
"National Pride"
60s
18 Jan 2017
BBC Creative asks a wide variety of rugby fans what makes them proudest about their teams and homelands ahead of the Six Nations. The answers range from Johnny Wilkinson to white van men to kilts and haggis, and the diversity of what makes people proud of their country is both amusing and heartening.

Marks & Spencer
"Dine In"
10s
17 Jan 2017
Marks and Sparks bring back their dine in for a tenner deal in this brief spot. The offer of an indulgently tasty ready meal with free plonk is sure to provide a pick-me-up in the middle of a dreary January, and the food photography is - as ever - something to be admired.

Quorn
"Adam Peaty"
30s
17 Jan 2017
Despite the lackluster voiceover from Olympic Gold Medalist Adam Peaty, we have to hand it to Quorn for managing to make their chunks of chicken-esque non-meat look edible in a Thai green curry. Adam doesn't sound as enthused though - that might be the least energetic exclamation of "Sound!" we've ever heard.

Nationwide
"ITV Documentary Sponsorship"
53s
18 Jan 2017
Nationwide give a voice to some budding poets as the building society sponsor ITV’s documentary strand. Each bumper consists of a micropoem - economical poetry for the Twitter generation. Sure, none of them are exactly Poet Laureate material, but there’s a low-key charm to the cast's observations about what makes a house a home.

Adidas
"Pogba: Capsule Collection"
60s
17 Jan 2017
Paul Pogba's capsule clothing collection with Adidas has been launched at an uncomfortable moment for the player following a disastrous performance on the pitch. Perhaps this stylish film with edgy black and gold visuals and an attention-grabbing soundtrack can divert attention away from the critics.

AirBnB
"Home"
30s
14 Jan 2017
AirBnB suggest a holiday through them can make a big difference. These families each discovered something new about themselves while living in someone else’s home, whether it’s a love of home cooking or an aversion to the great outdoors. Earnest, but not as memorable as HomeAway’s irreverent campaign.

Google Pixel
"Reviews"
60s
15 Jan 2017
Google's new Pixel smartphone looks impressive in this simple, slick ad which touts all its bells and whistles, including unlimited storage space plus 'a blue so blue' they created it from scratch. The ad also includes a less than subtle dig at Apple's insane decision to get rid of the headphone jack on the iPhone by emphasising that Pixel will fit your existing earbuds... shots fired.

Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.