David Reviews

 Biting the hand that feeds us since 2002.

The Fableists
"Finn"
2 mins 05s
7 May 2014
Loading the player ...
UK Fashion Labels

This terrific little film promoting an ethical clothing label for kids features a fearless - and skilled - young skateboarder learning his craft. As a brand, The Fableists is described in its press release as "a mix of timeless, unisex and ultra-stylish clothes... which represents a move away from mass-produced fashion manufactured under sinister conditions and laden with chemicals".

In showing Finn wearing Fableist gear we're made aware a) of its durability and b) that we all have a responsibility to children, wherever they are.

It's poignant and beautifully made, and the track Hope / Grace by Edinburgh band Delta Mainline is an apt choice. The boy executes feats that would have most of us, as parents, running to stop him; but as passive viewers we're made instead to marvel at his spatial awareness, his motor control and his balance as he sails off concrete cliffs and judges slopes.

There's something of the intensity of Aoife McArdle's promo for Open Eye Signal by Jon Hopkins, which also features a lone young skateboarder. Finn is like his younger self; and the degree of single-minded concentration and self-containment he displays is utterly commanding.

Apparently this is the first in a series of clips which documents "kids around the world - kids with a gift, kids with drive, kids with ambition, kids who have overcome adversity" and who embody the brand's rebellious yet positive attitude.

The label has come about as a collaboration among top London talent in the realms of advertising, film and design - so that the agencies involved are as much brand owners as they are suppliers. Full credit, then, to Brothers & Sisters, Great Guns, Jungle and director Olivier Venturini along with Electric Theatre Collective and indeed Finn himself for getting this project off the ground.

Listerine
"World Cup Germs"

Matt said:

Funnily enough it's tenuous promotional sponsorships like this that leave a nasty taste in your mouth.


CLICK HERE TO SEE CLIP

QUICK SEARCH

Latest Additions

National Lottery Euromillions
"10 Guaranteed Winners"
20s
26 Jul 2015
Get lucky in the lottery, this says, and your status will immediately change. For instance, you could be fawned over by posh jewellery salesmen who would normally dial the cops as soon as you stepped through the door - plus you and three hangers on friends will have bellboys falling over themselves to take your luggage on an exclusive trip to New York. Classy stuff, eh? But fair enough - it probably is to the majority of folk who buy a ticket.

Marmite
"Summer of Love Not Hate"
52s
28 Jul 2015
This fun piece of animation launches Marmite's 'Summer of Love Not Hate' - though in fairness, this initiative could just as easily have been dubbed the 'Summer of Hate Not Love'. Richard Flintham and Andy McLeod's conceit still has legs... the idea is strong enough to fuel Marmite's advertising for many years to come and the current custodians are having a lot of fun with it.

Amazon Prime
"Nursery"
60s
27 Jul 2015
This spot for Amazon Prime drives home the advantages of next day delivery on orders without resorting to a bombardment of customer endorsements. Instead, we're offered a scenario many parents will recognise... a child's first day at nursery. How to balance your feelings of guilt and your child's potential sense of abandonment? There is an answer.

Life M6 Blades
"Mookie"
3 mins
27 Jul 2015
It's a testament to the strength of this Israeli ad that it doesn't feel anywhere near three minutes long... and as it's selling razors, that's nothing short of miraculous. Instead of the usual macho music, science-y animations of blades against stubble fuzz and virile men nodding at themselves in satisfaction, this shows real-life 'Mook' rediscovering a face even his own wife doesn't know.

Sky Arts
"Erotica Season"
30s
26 Jul 2015
This terrific trail for the upcoming 'Erotica Season' for Sky Arts features a host of cunningly suggestive images to illustrate its tone. Strategically-framed make-up brushes, artfully stacked eggshells and reverently-revealed books all take their place among programmes about songs to have sex to and the Kama Sutra set to ballet. Oh, and let's not forget Marvin Gaye's 'Get It On' adding an extra-sensual touch to the proceedings.

Water Wipes
"Crayon"
30s
24 Jul 2015
This opens on a woman ineffectually rubbing at a crayoned scribble on a wall and telling us in a hushed voice - which sounds almost reverent - that the wipes she's using won't get the crayon off. That's because the wipes are only impregnated with water and fruit extract because they're designed for delicate baby skin. But what can she buy to shift Junior Banksy's artwork?

Sunday Post
"In10"
30s
24 Jul 2015
A return for the technique that shows pages of newsprint suspended in mid-air which is presumably designed to prove that we don't need no internet to be impressed by the dynamism of the written word. But isn't reading the newspaper supposed to be relaxing? This makes it look frenetic and does little to persuade us that we'd enjoy time spent with the Sunday Post.

BT Sport
"UEFA Champions League"
60s
26 Jul 2015
Footballers party alongside pundits to celebrate BT Sport's acquisition of the exclusive rights to show Champions league football this season. Sky and ITV are out of the picture for three years and BT Sport will be hoping their massive gamble pays off. This advertising demonstrates their determination to look the part and theirs is certainly the biggest challenge Sky has faced since it built its success on live football coverage in the early 1990s.

Go Compare
"He's Back"
90s
26 Jul 2015
When Go Compare split with Fold7, it was probably inevitable that it would lead to the return of the brand's opera singing icon. Few figures provoke as much hostility within the advertising industry as this campaign's protagonist and there's little doubt that huge swathes of the public hold him in contempt as well.

Tesco
"Days Out"
30s
24 Jul 2015
The camera pulls back in a single motion leaving the VO to do most of the work in the latest addition to the ongoing series of shorts for Blue Supermarket. While this campaign isn't tearing up any trees, it's doing a neat job of reminding punters that the advertised retailer still has the ability to cater to more of our needs than we think.

Now TV
"Family Sofa"
30s
24 Jul 2015
Family night doesn't work if everyone's watching their own little screen according to the mum in this commercial for Now TV... it needs everyone to be looking at the same screen. There's some unintended irony of course but that doesn't mean it isn't true and many households will recognise the effort to get the whole family to enjoy a shared experience by concentrating on the one thing.

BT Sport
"0 Shirts"
30s
25 Jul 2015
One of those crazy advertising people introduced in the earlier ads has a genius idea to highlight the news that existing customers will not need to pay anything extra to watch Champions league football. But - unsurprisingly - none of the players prove keen to wear a zero on their shirt instead of their regular number and the idea goes down about as well as this ad.

Oak Furnitureland
"Speech"
30s
24 Jul 2015
This campaign for Oak Furnitureland must be doing something right or it wouldn't still be lumbering on (ahem). But we really don't know what that something is. The peculiar thing about this campaign is that it clearly wants to position this retailer as a cut above its flatpack rivals but its tone is redolent of something much cheaper than the Swedish competition.

Asda
"Picnics"
20s
23 Jul 2015
'Cheery' is becoming a synonym for this campaign, as it's the adjective that invariably comes to mind each time a new ad appears on our screens. Asda is holding its own against the various challenges faced by the big supermarkets and - in the current climate - that's probably good enough so it's not surprising their advertising is a bit on the safe side.

BMW
"Curves"
30s
23 Jul 2015
Hmmm. Can BMW really be happy to see their cars advertised in a fashion which encourages other road users to hate the smug bastards who drive them? It appears so. Mind you, this would just be another run of the mill car driving along a picturesque road without the bombastic commentary: "[curves] definitely dare you," throbs the VO; apparently keen to encourage the kind of BMW owner who terrorises more cautious drivers by impatiently tailgating them on roads like this.

Paco Rabanne
"Mount Olympus"
30s
24 Jul 2015
As fragrance ads go, this spot for Paco Rabanne is quite fun. A sassy-looking goddess and her attendants pull up at the top of Mount Olympus in a sports car where Zeus is lounging around looking a bit bored. She descends the marble staircase with her attendants, alerting some minor gods to her presence along the way, and stalks into the baths where she surprises a couple of chaps sporting nothing but their sixpacks. Oo-er, missus.

The Car People
"Friends"
30s
24 Jul 2015
If you ended up buying a car from The Car People after having seen this ad, it would feel like a testament to the abject failure of your life thus far. Rhyming script to paper over a lack of ideas? Check. Depressing animations designed to represent you and your low-status demographic? Check. Generic-looking cars to match your generic-looking world? Ch... oh, just give us the bread knife and have done with it.

Very
"Pink Boxes"
20s
24 Jul 2015
This spot feels bang on for Very's target audience. Making a Rubik Cube doll's house from its iconic pink logo, the imagery is tiny, cute and irresistibly appealing while managing to suggest style and sophistication. Shrewd move to use Will Young's latest track 'Love Revolution' too - current; on the market's radar; and energising.

Lidl
"Bread"
30s
24 Jul 2015
It's clever psychology again from Lidl to prompt people to choose a particular brand, only to reveal that things aren't what they thought. This particular ad slyly suggests that the brand in question here - Warburtons - is superior to supermarket own brands because it reminds people of childhood and all things comforting. In fact, the guests sampling the toast are shown that those associations are all to do with Warburton's advertising rather than the taste of its bread... because the bread is Lidl's.

Tesco F & F
"Back to School"
30s
24 Jul 2015
This is a very sweet idea - the F&F Back to School range brought to us like an epic movie trailer. What's smart about it is the entertainingly memorable way it features all the benefits of the gear - the reinforced trouser knees cracking the ground; the puddle-proof fabric coating; the easy-iron shirts proving a cinch all round.

moneysupermarket.com
"Colin"
60s
24 Jul 2015
We've had Dave's Epic Strut... now here's Colin's Epic Booty Shake. What could have been an example of the law of diminishing returns is in fact a triumph as a burly builder embraces his inner pole dancer and uses the construction site he's working on as his own personal stage. If only his fellow builders had shoved twenties down his bum cleavage.

Victoria Plumb
"Musical Number"
30s
23 Jul 2015
Maurice Chevalier's peculiar half-singing, half-talking performance combines with lack-lustre animation to create a pretty uninspiring piece of advertising. It looks like they're trying to suggest bathrooms can be wonderful places but the colour palette works against this idea and most people will probably feel they're better off sticking with what they've got.

Baume & Mercier
"Celebrate"
1 min 48s
24 Jul 2015
Occasionally, advertising makes a huge miscalculation about the charm of certain individuals and a character the audience is supposed to like turns out to be someone we would gladly punch in the face... repeatedly. The protagonist in this otherwise well-made ad for luxury watches has all the charm of a herpes sore.

Dioralyte
"Hydration"
20s
22 Jul 2015
This is quite a funny conceit and if it been made with more emphasis on the comedy (and had been given another ten seconds) then it was probably capable of making a real, er, splash. As it is, it looks pretty with the production design working neatly in concert with the photography but doesn't quite deliver.

McDonald's
"Harry"
60s
24 Jul 2015
Remember when you were a child and the main role of grown-ups seemed to be to thwart your fun on every level? This spot for McDonald's reminds us exactly what that was like. For every puddle calling out to be jumped in, for every showroom bed just asking to be bounced on, there is an adult issuing a warning glance and a chiding word. Thank goodness, then, there's one place they encourage you to be yourself: McDonald's.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.