David Reviews

 Biting the hand that feeds us since 2002.

The Fableists
"Finn"
2 mins 05s
7 May 2014
Loading the player ...
UK Fashion Labels

This terrific little film promoting an ethical clothing label for kids features a fearless - and skilled - young skateboarder learning his craft. As a brand, The Fableists is described in its press release as "a mix of timeless, unisex and ultra-stylish clothes... which represents a move away from mass-produced fashion manufactured under sinister conditions and laden with chemicals".

In showing Finn wearing Fableist gear we're made aware a) of its durability and b) that we all have a responsibility to children, wherever they are.

It's poignant and beautifully made, and the track Hope / Grace by Edinburgh band Delta Mainline is an apt choice. The boy executes feats that would have most of us, as parents, running to stop him; but as passive viewers we're made instead to marvel at his spatial awareness, his motor control and his balance as he sails off concrete cliffs and judges slopes.

There's something of the intensity of Aoife McArdle's promo for Open Eye Signal by Jon Hopkins, which also features a lone young skateboarder. Finn is like his younger self; and the degree of single-minded concentration and self-containment he displays is utterly commanding.

Apparently this is the first in a series of clips which documents "kids around the world - kids with a gift, kids with drive, kids with ambition, kids who have overcome adversity" and who embody the brand's rebellious yet positive attitude.

The label has come about as a collaboration among top London talent in the realms of advertising, film and design - so that the agencies involved are as much brand owners as they are suppliers. Full credit, then, to Brothers & Sisters, Great Guns, Jungle and director Olivier Venturini along with Electric Theatre Collective and indeed Finn himself for getting this project off the ground.

Listerine
"World Cup Germs"

Matt said:

Funnily enough it's tenuous promotional sponsorships like this that leave a nasty taste in your mouth.


CLICK HERE TO SEE CLIP

QUICK SEARCH

Latest Additions

Carling
"Seagull Teaser"
10s
27 Mar 2015
Plainly there's something interesting in the offing for Carling. One of the regulars who appears in commercials for the beer is at the seaside and his chips are being eyed up by a hungry seagull. We're expecting an elaborate escape from the bird that almost comes off... or an elaborate heist from the bird that doesn't work out. Either way, it'll not quite be Carling.

Frooti
"Power of Song"
50s
28 Mar 2015
After unsuccessfully trying to shift a huge mango using a collection of tiny strong men; an elephant; a rocket; a tortoise and even ramming it with a giant penis, it turns out the best way to get things moving it through the power of song. This is enormously silly and demonstrates we aren't the only nation who know how to put our tongues in our cheeks.

Jose Cuervo
"The Alchemist"
85s
28 Mar 2015
This animated film positions the man responsible for the advertised drink's quality control as a daunting figure. He would sooner burn down the distillery than allow a single bottle of imperfect tequila to emerge through its gate so you can take it as read that every sip will be perfect... provided he never has a day off.

Marks & Spencer
"Adventures in Berries"
10s
27 Mar 2015
Ten seconds isn't long to create an appetising film for hot cross buns but MichaŽl Roulier and Philippe Lhomme have delivered with aplomb. Starting with fruit and ending with the completed bun, this manages to give a sense of a lovingly made delight that looks better - in fairness - than any currant-infused seasonal treat you're liable to eat this week.

Marks & Spencer
"Adventures in Chocolate"
30s
27 Mar 2015
Another faultless display of startling food photography for M&S. If this campaign has a weakness, it lies within its slavish devotion to the aesthetic - having said that, if any food lends itself to this treatment, it's chocolate. This is a sublime exhibition of skills which really persuades you that the posh store is by far the best option if you want to impress with your Easter Eggs this year.

Argos
"Ballooniverse"
30s
27 Mar 2015
This stylish film doesn't really reflect the reality of the Argos experience which - as we've said before - is akin to spending time in the visiting room of a low security prison. But as it's a retail model that has done astonishingly well to survive the Internet era, you have to suppose they're doing something right and that something may very well be lovely-looking advertising like this.

Jacamo
"Extra"
30s
27 Mar 2015
Men doing manly things in a masculine fashion... what more could you ask for in a commercial for a brand that's for the ladz not the laydeez. It's attractively filmed and steps away from the habit of constantly reminding us this is a brand that caters for the larger fellow - as much of the previous work has been apt to do.

Wickes
"Spring Migration"
30s
26 Mar 2015
There isn't that much to choose between this and the previous work for Wickes. Tim Spall has been replaced by Martin Clunes - who is so determined to offer a gentler performance than his ebullient predecessor that he sounds like he's trying to read the VO without attracting the attention of terrorists carrying out an attack elsewhere in the same building.

Co-operative Bank
"The Village Elder"
30s
26 Mar 2015
This eye-catching piece for the bank that's traditionally been chosen by people looking for a responsible attitude from the institution looking after their money has a tribal elder from an African village highlighting all of the bank's acts of decency. Mind you 'UK Call Centres' is a bit of an odd boast in a commercial which concentrates so much on charitable largesse overseas.

Daily Mail
"Compost"
20s
26 Mar 2015
The Daily Mail is providing its readers with a free bag of compost... so, no change there then. Seriously, who thinks up these offers? And which hapless sod is given the job of advertising it? We know you'd love to know the answer to the second question but I think we should probably allow those concerned to cower anonymously, don't you?

T K Maxx
"10 Customers"
40s
26 Mar 2015
Once again the song 'Sunny' adorns a piece of advertising - we're beginning to think a bunch of copies have been sat in the top of the bargain bin at HMV. In this film, we're told that ten customers have been given an entire new wardrobe by the retailer but no reasoning is offered as we see them joyfully trying on their freebies while touring Britain in a minibus.

O2
"Refresh"
60s
26 Mar 2015
This smart commercial for O2 confidently asserts that their customers are benefiting in a change to mobile phone contracts. The campaign's dog-envying cat commands our attention as he struts down the street a la John Travolta in Saturday Night Fever.

Captain Morgan
"A Helping Paw"
20s
26 Mar 2015
Whoever made this has gone to a fair bit of trouble creating the desired look so it's a bit mystifying they didn't spend a little longer on the script. Surely the caper should have involved something more elaborate than laying hands on a barrel that was within reach five seconds earlier? It's hardly the stuff of pirates.

Colman's
"Leaving Home"
30s
26 Mar 2015
This mustard really ought to be called 'English Reserve' as - to judge by this commercial - that's what it's helping to offset in the depicted scenario. A family's oldest son is heading to university and as his parents prepare a farewell meal, their minds are full of thoughts about the departing adolescent and his new adventure.

Co-op Supermarkets
"Hot Cross Buns"
30s
25 Mar 2015
This is rather lovely - a mum watches her young son set off on his bike, reminding him not to be long; and we follow his journey all the way down to the Co-op. The ad has a nostalgic vibe to it; set in a housing estate most likely built in the late 70s - early 80s and devoid of busy roads or the potential threat of deviant strangers lurking on the sidelines. At the Co-op, he sees a girl just getting back on her bike, and the reason for his journey becomes clear.

Lindt
"Gold Bunnies"
30s
25 Mar 2015
Another mawkish offering for Easter from Lindt reprises a previous 'golden bell' theme but with a new cast. A nice bit of post shows the chocolate bunnies twitching their foil-wrapped noses at the presence of a little girl, but the overall tone conjures up the feeling you have when you've gorged on sweets and now feel sick.

Tesco
"Easter"
20s
25 Mar 2015
This is a nice enough Easter ad but there's not much to get your teeth into. There's still time for Tesco to get their act together and make a big pitch for Easter business but given the recent changes on this account, it remains to be seen whether this will happen. We'll just have to wait and see... reviewing ads is just a rollercoaster ride sometimes!

Cuprinol
"Cheer Up"
20s
25 Mar 2015
Evidently designed to appeal to a younger audience, this new spot for Cuprinol features a young couple who find painting the garden shed so simple that they can afford to mess about. The implication is that the brand makes DIY fun rather than a source of tension so that even if - unlike the frolicking duo here - you're not building up to a shag in the rhododendrons afterwards then at least you're not plotting to poison your other half with slug pellets.

Topps Tiles
"Style Statement"
30s
25 Mar 2015
A bunch of supposed customers offer tiled-based interior design tips in this spot, which feels clunky because they use the language of homestyle magazines rather than their own natural voices. After all, who'd casually say: "Create a signature style with intricate geometric patterns"? It doesn't help that such lines refer to a range of designs which aren't hugely appealing.

BBC
"Radio 4"
30s
26 Mar 2015
Selfishness is a good thing. So says this new spot for Radio 4, which also asks if we think the past is better than the present and whether ants could save our lives. Superb graphics accompany the VO - if you turned the sound off you'd still want to stare at the screen - and we admire the way the ad addresses topics the typical R4 listener wants, while visually drawing in a younger audience.

Knorr
"Flavour of Home"
2 mins 50s
26 Mar 2015
In this spot for Knorr, a young woman has left her home and taken up residence in Arctic Finland, training huskies. While she loves her work, she misses the family home - especially the taste of her mother's Sunday roasts. Just talking about it makes her emotional, so imagine how she might feel if presented with the meal she speaks so fondly of... and realises what its presence there might mean.

13th Street
"Thirteen Is..."
60s
25 Mar 2015
This suitably ominous trail heralds the arrival of 13th Street - NBC Universalís crime channel - which is making a foray into Europe. To meaningful and dimly lit images we learn that thirteen isn't just a number. It's an accomplice; there to feed those so desperate for thrillers, whodunnits and more that they'll even seek out ancient episodes of Poirot running back to back.

Desperados
"Verde"
15s
25 Mar 2015
If tequila-flavoured beer alone isn't enough of an affront to your jaded palate, then get yourself a bottle of Desperados Verde which lobs lime and mint into the mix. These 15 second ads for the brand don't just get your attention, they reach out and strangle your eyeballs. Nicely done, though - and perfect for the type who'll enjoy this combination. Flaming sambuÁa chaser, anyone?

Desperados
"Original"
15s
25 Mar 2015
Beer and tequila go head to head - or rather fist to fist - in this new 15 second spot for Desperados; the drink which has the attributes of the former and the taste of the latter. Quite how this combination came to be we haven't the slightest idea, but given the bold, brash, high-octane style of this campaign a mere sip must act like rocket fuel on the body.

Desperados
"Where Is My Trophy?"
15s
25 Mar 2015
An explosion of colour and attitude makes this 15" ad for Desperados hit the spot. The lager with a tequila-flavoured twist want to convey they're the beverage of choice for those who know how attack a night out with irresistible vigour. Judging by the number of fouls these ladies have committed by stepping over the line, they approach bowling with exactly the kind of renegade attitude the brand want to promote.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.