David Reviews

 Biting the hand that feeds us since 2002.

The Fableists
"Finn"
2 mins 05s
7 May 2014
Loading the player ...
UK Fashion Labels

This terrific little film promoting an ethical clothing label for kids features a fearless - and skilled - young skateboarder learning his craft. As a brand, The Fableists is described in its press release as "a mix of timeless, unisex and ultra-stylish clothes... which represents a move away from mass-produced fashion manufactured under sinister conditions and laden with chemicals".

In showing Finn wearing Fableist gear we're made aware a) of its durability and b) that we all have a responsibility to children, wherever they are.

It's poignant and beautifully made, and the track Hope / Grace by Edinburgh band Delta Mainline is an apt choice. The boy executes feats that would have most of us, as parents, running to stop him; but as passive viewers we're made instead to marvel at his spatial awareness, his motor control and his balance as he sails off concrete cliffs and judges slopes.

There's something of the intensity of Aoife McArdle's promo for Open Eye Signal by Jon Hopkins, which also features a lone young skateboarder. Finn is like his younger self; and the degree of single-minded concentration and self-containment he displays is utterly commanding.

Apparently this is the first in a series of clips which documents "kids around the world - kids with a gift, kids with drive, kids with ambition, kids who have overcome adversity" and who embody the brand's rebellious yet positive attitude.

The label has come about as a collaboration among top London talent in the realms of advertising, film and design - so that the agencies involved are as much brand owners as they are suppliers. Full credit, then, to Brothers & Sisters, Great Guns, Jungle and director Olivier Venturini along with Electric Theatre Collective and indeed Finn himself for getting this project off the ground.

Listerine
"World Cup Germs"

Matt said:

Funnily enough it's tenuous promotional sponsorships like this that leave a nasty taste in your mouth.


CLICK HERE TO SEE CLIP

QUICK SEARCH

Latest Additions

Sony
"4K Ice Bubbles"
60s
24 Oct 2014
The devil is in the detail - as they say - and these devilish new televisions from Sony certainly offer to show you the details. In this beautifully-filmed commercial, we can see ice crystals forming on soap bubbles let loose by a couple of youngsters in a freezing terrain. Even if you're not watching in 4K, the effect is mesmerising and as soon as the broadcasters catch up with the latest advances, we'll all be upgrading.

Paddy Power
"Team Mate's Mum"
30s
21 Oct 2014
Paddy Power burbles on about the fact it gives you a last-minute money-back option if you suddenly decide your bet's a no-no... for instance, if one of your players is still out clubbing at 3am with his teammate's mum. Mind you, you can only have the money back in the form of placing a different bet. So essentially, you can now gamble on which gamble to gamble on.

Wear It Pink
"Elephants"
60s
22 Oct 2014
An animated pink elephant flies through the sky in goggles. Two other animated ellies, quietly drinking at a water hole, see the first zoom past and decide to give it a go themselves. It's abstract in the extreme, and we admire the way it takes a very leisurely 50+ seconds on the elephants before getting to the message itself.

The Times
"Unquiet Satirists"
11 mins 10s
22 Oct 2014
In the latest instalment of this excellent series, attention is focused on the Times's cartoonist Peter Brookes. This is as persuasive as it is fascinating... Brookes appears to march to his own editorial drum, and testimony from Channel 4's Jon Snow - among others - reveals that his independent-mindedness has been unexpectedly allowed to flourish where you'd least expect it to. This genuinely makes DAVID wonder if he's underestimated The Times.

Naim Audio
"Mu-So"
1 min 37s
22 Oct 2014
Freedom of movement is the core message of this unusual and rather beautiful piece for Naim Audio highlighting the benefits of wireless music. It's kind of ironic that wirelessness should be the en vogue claim for music systems when you bear in mind that 'wireless' was the 1930s term of choice for those great big radios everyone had.

Googlemaps
"Jane Goodall's Footsteps"
2 mins 40s
22 Oct 2014
Google's ambition knows no bounds and one of their recent projects enables us to take a 'street view' of the Gombe Stream National Park in Tanzania. This bewitching film by James W Griffiths illustrates the beauty of the place. The words of Jane Goodall lend a certain gravity to Griffith's marvellous pictures and - together with a suitably stirring score - they create an immensely moving piece of film.

H & M
"Alexander Wang"
2 mins
23 Oct 2014
The high street fashion retailer has an uneven record when it comes to advertising, but this spot is definitely one to set its standards by. Promoting a new collection by designer Alexander Wang, it focuses on the upmarket, sporty nature of the items by giving the ad a video game vibe where the characters can somersault through walls and perform other impossible feats without breaking sweat.

B & Q
"D.I.Y. Not"
30s
21 Oct 2014
Considering this is really just an ad promoting specific offers, it's nicely done with the funny-looking chap and his wife with her 'Awesome lives here' baby bump. The only thing that makes us wince a little is the VO, whose efforts to convey excitement and disbelief at the amazing deals now available sound like an aneurysm waiting to happen.

Funding Circle
"Circles"
60s
23 Oct 2014
We suspect ads for peer-to-peer lending are only just getting started. This is for one of the early adopters of the new financial model which we can only see gaining ground. As with house-swap holidays and other egalitarian concepts, the idea is novel yet beautifully simple at heart - but it'll take time to get established. The abstract imagery in this is striking and bold, but - given the nascency of this realm - perhaps the ad would have benefited from a little more information.

Coastguard
"Fraserburgh Beach"
57s
23 Oct 2014
This excellent public information film very effectively brings home the fact that weather conditions on our coastlines can change rapidly - indeed, in seconds. Contrasting imagery of a calm, sunny day on Fraserburgh Beach with a frantic recorded call from the same location days earlier, it really does make us think twice about paying better heed to the nature of the sea.

Lenevo
"Ashton's Goat"
30s
22 Oct 2014
Very nice indeed - simple, silly, and single-minded. This spot for Lenovo has Mr Kutcher listening to lite classical and checking his stocks and shares while eating his breakfast cereal. All very grown-up and middle class, we're led to believe... until the camera pulls back and we see he's milking a goat straight into his bowl. That's obviously just what he likes to do; and thanks to the notebook's ergonomics, he can milk and read simultaneously.

Land Rover
"Into the World"
80s
22 Oct 2014
This thoughtfully-crafted piece for Land Rover is narrated by a VO who talks about the car as if it were a newborn; a fresh-faced innocent set forth in the world to be forged and honed into a shape all its own. We like the camerawork - clues about the identity of this being are given via reflections and POV angles at headlight height among other things... subtle.

JBL
"Epic Fail"
30s
22 Oct 2014
A beautifully filmed spot for cordless headphones JBL, which features people in an assortment of situations that turn into disasters thanks to unwitting entanglement. Each little catastrophe is impeccably executed - you can feel the pain and humiliation of Treadmill Woman and Coffee Man as if it were your own. Terrific ending, too... his face is a picture.

Freesat
"Sheldon"
40s
22 Oct 2014
Poor Sheldon the snail... no matter how he tries, he just can't manoeuvre himself into the right position to watch Corrie through the window of the house whose garden he lives in. That is, until the family gets Freesat, which means any programme broadcast over the last seven days can be watched at any time, so Sheldon has a better chance of keeping up with the latest events.

Felix Schoeller
"The Power of Paper"
90s
22 Oct 2014
A lavish piece from Germany for the paper brand Felix Schoeller, which refers to the power paper has wielded over the centuries. It's perhaps a tad on the long side and loses a little in translation but it's interesting, and lovingly shot into the bargain. The action weaves back and forth through time and events rather like memory does, presumably capturing all that happens with marks made by a humble pen.

Ikea
"Halloween"
80s
22 Oct 2014
It had to happen eventually - someone had to make a Halloween ad based on The Shining. We're just glad it was Ikea. This pan-Asian spot features a little Singaporean Danny riding his bike up and down the aisles of the store, which is eerily-lit and strangely menacing. Things come to a head when he's confronted by the twins... and less likely-looking twins you'd be hard-pressed to find.

Google Glass
"FKA Twigs"
2 mins 12s
22 Oct 2014
FKA twigs has pretty much defined the blurry boundary between promo and commercial with this collaboration between herself and Glass from Google. Despite the meltdown of the traditional business model in the music industry, we've still tended to perceive the idea of an artist receiving money in exchange for the use of their work in advertising as a sell-out.

ASR
"The Other Games"
90s
22 Oct 2014
A wonderful array of unusual sports appears in this Dutch commercial for The Other Games - supported by ASR. And there's a sheepish cameo from a pair of footballers from the Dutch World Cup squad, which lit up this summer's tournament with a thrashing of Spain only to slink out of the competition after a penalty shoot-out in the semi-finals.

Replay Jeans
"The Hyerflex Tests"
1 min 35s
22 Oct 2014
For once in a fashion ad, there's actually some purpose to the lust-inducing choreography... these young men and women are perfectly demonstrating the jeans' stretchability through their impressive flexibility. And if that means Europe's youth can frolic in them without fear of a badly-timed rip earning them the ridicule of their friends, then this is a product many will get behind... as it were.

Coors Light
"Frozen Pint"
30s
22 Oct 2014
Having built his Ice Bar in the previous - and fantastic - ad, Jean-Claude Van Damme continues his search for something that matches the refreshment offered by a Coors Light. So we see him inside the bar itself, lovingly tending its surfaces and shimmying to a track on the ice jukebox. Satisfied with his moves, he goes to fetch his glass of the beer in question - only to find it's frozen solid.

Carte D'Or
"Gelateria"
30s
22 Oct 2014
Eton Mess... while not the most challenging or imaginative desserts to make, if done properly it can be sublime. The difficulty is that this means it can't be mass produced. This spot for Carte D'Or does its best to make an appetising connection between the real thing and the branded ice cream, but it's a stretch to compare convincingly and it shows.

Carnation Milk
"Food Network Sponsorship"
80s
22 Oct 2014
A tasty set of bumpers for Carnation features a sped-up stop frame technique filmed from overhead, demonstrating a variety of meals and desserts being made using Carnation products. While the look remains consistent and the brand features prominently, the music for each differs enormously; setting a distinct mood for each culinary creation.

Birell Turbo
"The Lab"
45s
22 Oct 2014
The poor slobby specimen that is the human male gets the chance to transcend his limitations for a few hours in lab conditions, thanks to energy drink Birell Turbo. This endows him with exceptional qualities from the rest of the animal kingdom, such as "the ferocity of the gorilla... the reflexes of the kangaroo... and the reasoning of the bear". Who wouldn't want to have the reasoning of the bear? Exactly. Great stuff.

Amazon Fire
"Fast and Furious 6"
30s
22 Oct 2014
This ad for Amazon Fire not only entertains but has its message firmly at the heart of the aspect that's most amusing. It focuses on the fact that the service responds to voice commands, and so has an array of unlikely people requesting Fast and Furious 6 as authoritatively as they can. Astutely, it acknowledges the novelty of this feature by showing the self-consciousness some have in behaving this way - if everyone onscreen were comfortable with it, we'd merely find it immensely irritating.

Direc TV
"Creepy Rob Lowe"
30s
22 Oct 2014
Direc TV keeps nailing it... once again, they've served up a delicious feast of an ad rather than a nuked TV meal. Rob Lowe is in fine form as his mature, respectable self with a Direc TV subscription - and the self he could have been if he were a cable TV viewer. While the first Rob is a clean cut, suit-wearing coffee drinker, the second is a supercreep who probably makes his own moonshine in hubcaps. Excellent.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.