David Reviews

 Biting the hand that feeds us since 2002.

PPL
"Isn't This Life Enough?"
60s
20 January 2014
USA Power Utility Companies

Scottish band Admiral Fallow have adapted their own song Isn't This World Enough? for this feel-good ad for an American power company. It's a heart-warming collage of imagery and successfully conveys the idea that the reliable and easily-controlled energy provided by PPL is something that provides comfort to its customers.

Google Nexus
"Oven Woe"

Martin said:

indeed they do!


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Latest Work

Gogglebox
"Sainsbury's"
5 mins 50s
21 Nov 2014
Following last week's opportunity to boost our love for Monty the Penguin by watching the John Lewis Christmas commercial through the eyes of the Goggleboxers, the Channel 4 programme offered us the chance to see what its charismatic regulars made of Sainsbury's Christmas ad. The result was electrifying and offers a perfect counterweight to some of the criticism levelled at this superb piece of work.

Foxtel
"The Sopranos"
45s
20 Nov 2014
Joanna Lumley gives a very entertaining performance as a medley of mobsters from The Sopranos in this Australian ad for Foxtel. Sporting bad wigs and lumpy padding, she lumbers about with a gruff voice and dodgy accent firing off menaces and telling the ducks they don't have immunity. She even plays Dr Melfi analysing a squirming Tony... and we like this all the more for the gusto with which Lumley plays all the roles.

Sonos
"Claymation"
15s
20 Nov 2014
Another in the striking series for Sonos wireless home hifi system. This reminds us of a more precise version of the claymation style from LA-based artist Rafael Bonilla Jr, with its exotic, rather alien blooms spreading like wildfire over the surfaces of an immaculately white and sterile home interior. We love how inventive the ads are, and how they manage to convey the idea of superb quality sound.

Nikon
"Crystal Ball"
20s
18 Nov 2014
The filming of this is lovely - the ball of glass or crystal looks like a small, self-contained planet in some shots. But the ad itself is rather dull; a photographer telling us he likes to get a new perspective on things while the campaign music drones on in the background. Of course he wants a new perspective. That's what photography's all about. Why he's "with Nikon" would be more helpful.

Secret Sales
"Tied Up"
20s
19 Nov 2014
Well, it might not be the most sophisticated way to grab our attention, but grab our attention it does. The absent Julia has evidently found the lure of sale prices on designer brands more irresistible than her hunk whom she has left tethered to the bed in a state of arousal (we presume). The fact she could do this any time online but chooses now does not bode well for their relationship.

Samsung Galaxy
"Christmas with Note 4"
30s
19 Nov 2014
A stylish ad for the Galaxy Note 4 sees a wife and mum organising Christmas with the help of her phone. It's soft-paced and gentle; she's no smug control freak which she easily could have been portrayed as. Instead, we see her secretly snapping wish lists, buying last minute pressies and even ordering a gift to herself because... well, it's Christmas, innit.

Compare The Market
"Elephant"
20s
19 Nov 2014
Another adventure on safari sees Aleksandr attempting to explain how to get a Baby Oleg soft toy while chaotic activity goes on behind him. Remonstrating with Sergei to "stop playing the fool", he doesn't notice that an elephant's trunk is interestedly rootling around the stacked cases that poor Sergei is attempting to organise.

Sainsbury's
"Christmas Desserts"
30s
19 Nov 2014
This spot for Christmas desserts from Sainsbury's has a similar sumptuous lushness to an M&S ad. Shot from above, the unusual angle creates a vaguely 'heavenly' perspective, and the rich colours along with that lovely, gold-infused light suggest expensive flavours and textures. Very nice ideed... and of course, being Sainsbury's, the other inference is that you're getting all this luxury at affordable prices.

Sonos
"Gold"
30s
8 Nov 2014
One of a series of lovely-looking spots for the Sonos wireless hifi system. In this, the immaculate surfaces of a home are slowly coated in gold thanks to the rich tones of Isaac Hayes' Shaft. There's something very clinical about the campaign - it misses the warmth of a human element - but you do get the impression that the sound quality will be second to none.

The Sunday Times
"FIFA"
7 mins 05s
20 Nov 2014
The Unquiet series has really made us realise how much investigative journalism the Sunday Times has been responsible for in the past few years. The newspaper has a rich legacy - the Insight team in the 1970s and 1980s was famous for the stories it broke - and it's good to know that despite the troubles of its parent company, it has continued this tradition. Here, we get a fascinating insight into what it's like to take on FIFA.

Homebase
"Transformation"
30s
19 Nov 2014
A decent Christmas showing from the DIY retailer in keeping with the campaign they unveiled earlier this year. It does a decent job of showing how you can liven up your living quarters this season with trees and towels and duvet covers - even some little festive antlers for the dog. But the lack of pizazz suggests they're now acclimatised to the new reality of Christmas in the internet era.

The Sunday Times
"Uncomfortable Truths"
3 mins 20s
19 Nov 2014
In the latest excellent film in the Unquiet series, we are offered a dispassionate look at the terrible business of modern slavery. By presenting the facts in this fashion, this film subtly signals the significance of The Sunday Times' role in bringing attention to this ongoing story with all its many facets. The series continues to dazzle with its (un)quiet intelligence.

GameStop
"Revolutionary"
30s
20 Nov 2014
This wonderfully cast ad has a shrieking French revolutionary running away from the scene of an ambush towards an officer on horseback, who asks in alarm what has happened. "An assassin with a spear - akakak!" wails the revolutionary, jabbing with his hand to demonstrate the lethal quality of said spear, which, it is revealed, gamers get free when they pre-order Assassin's Creed: Unity from GameStop.

Guinness
"Bill"
65s
20 Nov 2014
Another in the excellent series from Guinness, this particular spot revolves around Bill McClaren - the legendary rugby commentator whose own playing career was cut short by a diagnosis of tuberculosis the day before he was due to play for his country. While that might break lesser men, McClaren merely found the closest thing to sport that he could in those circumstances.

Crédit Mutuel
"Transformation"
45s
20 Nov 2014
A beautifully crafted ad for Crédit Mutuel which features a young man slumped in front of the telly at home who suddenly notices something has started happening to him. As he stares at the screen, hair askew and beard creeping across his face, he discovers that his T-shirt is being replaced by a crisp white shirt that covers his tattooed forearms while the facial hair he sports is being magically erased.

Adnams Longshore
"Unhappy Rivals"
1 min 42s
20 Nov 2014
This delightfully silly ad shows vodka makers around the world tasting the offering from a new kid on the global block... and expressing apoplectic rage at its superior quality. All sort of cultural stereotypes are summoned as Russian, Finnish and - yes - French premium distillers vent their wrath at the bringers of such bad tidings.

Sonos
"Explosions"
15s
18 Nov 2014
One of a series of lovely-looking spots for the Sonos wireless hifi system. In this, the immaculate surfaces of a stark yet classy home are defaced by explosions of powdered paint. There's something very clinical about the campaign - it misses the warmth of a human element - but you do get the impression that the sound quality will be second to none.

Tesco
"The Wigan Light Show"
2 mins 05s
20 Nov 2014
When a customer tweeted last year that Tesco in Wigan never wore a "Christmas hat" the store decided to do something about it. But there were no half measures: they created a huge light show that the whole community were invited to, and this two-minute-plus ad reveals the delighted reactions of the crowd when the original tweeter switches it on.

BMW i3
"Driving Pleasure Reinvented"
30s
20 Nov 2014
A father and his son are talking cars; specifically the new BMW i3. The son is waxing lyrical about the materials used, but the father is more interested in how it drives. The son demonstrates silently; a beatific smile on his face. Ah, says the father, mimicking a throaty engine roar. No, says the son, falling quiet again. The penny drops. Nicely understated.

Baileys
"Global Girls’ Night Out"
60s
20 Nov 2014
Young women around the world are shown dressed up and heading off into their respective cities in this slick ad for Baileys, which demonstrates that a night out is pretty much the same the globe over (Newcastle not withstanding, obvs). It's a celebration of female solidarity, and suggests this generation of twenty-somethings are well-grounded individuals.

BUPA
"Ground Miles App"
30s
19 Nov 2014
Chad Strider is back; telling us how to get that bikini bod just like his, with the help of the Ground Miles app. It's captured that cheap'n'cheesy US-style humour perfectly, with Chad in a lurid red two-piece, complete with slightly sunburnt décolletage and wonderfully fake backgrounds. We love the reference to his being ogled by lecherous women... very funny indeed.

Aussie Hair
"Misstache"
30s
19 Nov 2014
A fun, stylish spot from Aussie Hair promoting their 'Misstache' campaign tells women they can support their Mo Bros by uploading selfies of themselves with their best fake moustaches. Here, a man and a woman playfully compete to show off the best bit of facial hair they can muster - or improvise - while hiding behind appropriately-titled books.

B & Q
"Christmas Power"
40s
19 Nov 2014
B&Q storms into the festive fray with its own take on Christmas - a big, bold, boisterous affair that's beautifully assembled. It very effectively shows the DIY retailer as a terrific source of seasonal goodies and decorations with which to turn your home into celebration central. Great casting, too - we love the woman at the start with her head framed by the clock like a flaming halo.

Federal Express
"Show the World"
2 mins 18s
18 Nov 2014
Pepper sauce that ages like wine? We'll have some of that, thanks. This lovely ad for FedEx focuses on the story of Llewellyn, who wants his own take on the fiery condiment to be enjoyed all over the world. As such, we see him using the courier service to convey his sauce from the Jamaican island of Nevis where he lives to far-flung climes... and the reactions of the people who sample it.

BNP Paribas
"Impossible"
60s
18 Nov 2014
An office worker sees that it's nearly 5pm, and realises she must make a sharp exit in this latest ad for BNP Paribas. However, fate is conspiring against her - it's only her Herculean efforts that ensure she even gets in the lift. Not deterred when it breaks down, she does everything she can in order to pick up her little boy on time and get to the bank.

Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.