David Reviews

 Biting the hand that feeds us since 2002.

PPL
"Isn't This Life Enough?"
60s
20 January 2014
USA Power Utility Companies

Scottish band Admiral Fallow have adapted their own song Isn't This World Enough? for this feel-good ad for an American power company. It's a heart-warming collage of imagery and successfully conveys the idea that the reliable and easily-controlled energy provided by PPL is something that provides comfort to its customers.

Google Nexus
"Oven Woe"

Martin said:

indeed they do!


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Latest Work

Sony Playstation
"Wouldn't You?"
60s
2 Jul 2015
To promote the launch of Sony's PlayStation Vue TV service, this besuited protagonist acts as our confidante with a glint of knowing mischief in his eyes. If ever presented with a time-defying alarm clock, exoskeleton legs, or a real life 'save' option, he knows we'd at least be tempted. Sign us up for that forcefield now.

Westpac
"Chopper Appeal"
3 mins 20s
2 Jul 2015
The fear of being involved in an accident with the prospect of help fading by the hour is the foundation to this intense appeal for New Zealand's rescue choppers. In the aftermath of a crash, the motorist struggles in vain to break free. Each effort to release her seatbelt or open the door only serves to increase her desperation. Shot entirely within the car, the viewer can't help but become part of her ordeal.

Toyota
"The Truth"
75s
2 Jul 2015
Toyota have decided that honesty rules the day when it comes to advertising their vehicles. To this end, they've hooked actor Regan Burns to a lie detector as he takes their new Auris hybrid for a spin. The cameras keep rolling and Regan lets us in on a few behind-the-scenes revelations. It's a top effort with Mike Whiteside and Ben Robinson's script taking on the brief about learning to love driving again with very funny results.

BBC Proms
"Tickets"
20s
1 Jul 2015
This colourful piece of work draws attention to this year's BBC Proms. As much part of the British summer holidays as chips by the seaside, prospective attendees are encouraged to snap up remaining tickets for the annual concert series. Eye-catching animation really helps sell the idea of venturing into an exotic realm of music and this should help put a few more bums on seats.

HMRC
"Not 9-5"
20s
1 Jul 2015
An effective piece of communication from HMRC acknowledges the fact that it's not always easy to find time to deal with tax admin. To this end, they've ensured shift workers and busy parents can renew their tax credits online using a smart device. This is sure to resonate with busy parents, up and down the land.

Bensons For Beds
"Be Comfortable"
30s
1 Jul 2015
This new ad from Bensons For Beds marks a real change in direction from their the 'numbers' based scripts - and is all the better for it. Pleasing shots of sleepy heads of all types emphasise how - despite our differences - we share a desire for a comfortable bed. This film could help the brand make themselves a more appealing option.

Boots No 7
"Protect & Perfect"
30s
1 Jul 2015
This latest ad for Boots's No7 range shows snippets from one woman's life throughout the year and how the changing conditions can affect her skin. Luckily, Boots have plopped some anti-wrinkle technology into their tubs of cosmetic gloop to help out. A reasonable enough effort, but they could've invented a less convoluted product name.

Sainsbury's
"Nectar Rewards"
20s
1 Jul 2015
With the school summer holidays almost upon us, advertisers are targeting families with time on their hands. Here, Sainsbury's aim to win over parents with deals on cinema tickets and dining out. Every thousand Nectar points can be exchanged for something to keep the young 'uns occupied - particularly those who like to leap between being a tiger and the Caped Crusader in no time at all.

Boots Opticians
"Chatty Specs"
30s
1 Jul 2015
Boots Opticians return to their idea of replacing talking heads with talking spectacles. As before, this feels like a neat conceit that hasn't quite come off. Having said that, the voices are authentic and the glasses' movement corresponds with the script so it works... it just seems a bit lacklustre and lacking in anything to really grab the attention.

DFS
"Sale of the Summer"
30s
1 Jul 2015
A sunny, upbeat ad from DFS sees families on the beach eschew the traditional art of building sandcastles in favour of making sofas out of the stuff. It's a fun way of communicating the retailer's promise to build a suite to your specifications without getting sand all over the place. Another persuasive piece of work from a brand on good form with their advertising.

Eccles Beer Festival
"Beer Camp"
70s
1 Jul 2015
Whatever your sport or pastime, preparation is everything and the squad members of Eccles RFC take this especially seriously. Only, it's not the traditional egg-shaped ball they're training with - it's trays full of pints. The team gamely throw themselves into a beer-soaked training session and director Chris Gaffey presents it brilliantly.

Newmanity
"Who Is Watching You?"
90s
1 Jul 2015
This understated commercial from France tackles the topical issue of internet privacy. With growing concern over just how secure our personal mailboxes are, email service Newmanity aim to banish snooping - personified here by an intrusive and extremely tall gentleman. With a look of childlike curiosity, he seeks out unsuspecting phone, laptop, and tablet users to have a right good nosy at whatever they're engaged in.

Direct Line
"Anoraks"
30s
1 Jul 2015
Winston Wolfe sure gets around in that roadster, doesn't he? In this latest outing for Direct Line, he's made his way to a remote tea room to persuade a couple of anoraks to rethink their approach to buying home insurance. Sadly, we don't get to see if Winston enjoys Morag's cup of coffee more than Jimmy's "serious gourmet shit".

Tesco
"Pimm's"
20s
1 Jul 2015
The VO in this latest Tesco ad believes there's nothing better than a chilled glass of Pimm's to greet the British summer. Well, even better is someone chopping the fruit for us! It's a gag we've heard before in the campaign, but the relaxed tempo and appealing photography keeps us happy.

Old Spice
"Muscle Surprise"
30s
1 Jul 2015
Normally, a 30" blast of Terry Crews's brilliantly demented bathroom routine would bring more than enough enjoyment. This time, Old Spice have an extra treat in store. Clicking on the YouTube link takes viewers to a special website featuring Crews in a permanent strongman pose, giving one ample time to 'explore' his ripped physique.

Push Doctor
"Mobile Appointment"
30s
1 Jul 2015
The natural progression from Googling one's symptoms is apparently speaking to a doctor via video link - a form of surgical Skype, if you will. Convenience is the proposition and it may prove intriguing for busy types, but it remains to be seen whether those who wish to maintain their privacy or who are simply less tech-savvy will be as taken by this idea.

Coca Cola
"Choose Green"
10s
1 Jul 2015
Following on from their entertaining 'Choose Choice' ad, Coca Cola give a ten second plug to each member of their core range. Here's it's the turn of Coca-Cola Life to receive its moment in the spotlight. A variant rarely advertised on these shores, the brand will hoping talk of a sweet taste from "natural sources" will enough to persuade consumers to go green.

Coca Cola
"Choose Black"
10s
1 Jul 2015
Following on from their entertaining 'Choose Choice' ad, Coca Cola give a ten second plug to each member of their core range. Here's it's the turn of Coke Zero to receive its moment in the spotlight. If one decides to choose the black option, the thirsty customer is said to receive the complete taste of Coke without any of that pesky sugar.

BBC Music
"Classical Voices"
30s
30 Jun 2015
Fans of 'In The Loop' will fondly remember Jamie's description of classical music as "just vowels!" While not everyone's musical cup of tea, the BBC do a nice job here in celebrating the voice as music's essential instrument. It's all in aid of promoting their Classical Voices season taking place across their TV and radio channels this summer.

Iceland
"Seafood"
30s
30 Jun 2015
Iceland's reinvention continues to impress thanks to a real improvement in their food photography and Peter Andre's surprising aptitude for VO work. As the experts in all things frozen, the supermarket ensures customers can enjoy the likes of prawns, sea bass, and scallops without paying over the odds. Another solid addition to the campaign.

Travelzoo
"Seal"
30s
30 Jun 2015
Travelzoo make a splash with their debut UK campaign as they attempt to explain the so-called "Travelzoo Feeling" associated with using their services. The sunburnt traditions of holiday advertising receive a flipper in the face as these two satisfied holidaymakers embrace their inner seal. It's a lovely bit of nonsense with extra visual polish.

Audi
"The Scripted Life"
60s
30 Jun 2015
This 2014 ad for Audi earned itself a bronze lion at Cannes this year and agency Venables Bell & Partners should feel pretty chuffed with their award-winning effort. For office drone Carl, every day feels rather...scripted. That's because he and everyone around him follows their chunky screenplays to the letter.

Braun Electric Shavers
"Next Level"
65s
30 Jun 2015
Memories of dusty video game cartridges and controllers thrown against the wall in frustration come flooding back thanks to this lovingly rendered commercial for Braun. In the rich vein of classic 2D platformers like Super Mario and Sonic the Hedgehog, the aim of the game is to acquire the all-important Braun S3 electric razor.

Human Appeal
"Shine A Light"
65s
30 Jun 2015
Human Appeal marks the start of Ramadan by appealing on behalf of those trapped in situations so dire they can't take part. The sight of a boy transformed into a grotesque statue made out of bullets, syringes, and shattered mementos is an effective symbol for the wide ranging problems affecting children across the globe.

Quorn
"Hot Dogs"
10s
29 Jun 2015
With the allegations surrounding his coach Alberto Salazar, maybe it's best for Mo Farah to take his mind off things by serving more grub from the Quorn catering MObile (yes, very good). Business seems to be booming as well judging by the number of sporty types digging in. By targeting this group, the ad gets the job done.

Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.