David Reviews

 Biting the hand that feeds us since 2002.

PPL
"Isn't This Life Enough?"
60s
20 January 2014
USA Power Utility Companies

Scottish band Admiral Fallow have adapted their own song Isn't This World Enough? for this feel-good ad for an American power company. It's a heart-warming collage of imagery and successfully conveys the idea that the reliable and easily-controlled energy provided by PPL is something that provides comfort to its customers.

Google Nexus
"Oven Woe"

Martin said:

indeed they do!


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Latest Work

Co-op Supermarkets
"Hot Cross Buns"
30s
25 Mar 2015
This is rather lovely - a mum watches her young son set off on his bike, reminding him not to be long; and we follow his journey all the way down to the Co-op. The ad has a nostalgic vibe to it; set in a housing estate most likely built in the late 70s - early 80s and devoid of busy roads or the potential threat of deviant strangers lurking on the sidelines. At the Co-op, he sees a girl just getting back on her bike, and the reason for his journey becomes clear.

Tesco
"Easter"
20s
25 Mar 2015
This is a nice enough Easter ad but there's not much to get your teeth into. There's still time for Tesco to get their act together and make a big pitch for Easter business but given the recent changes on this account, it remains to be seen whether this will happen. We'll just have to wait and see... reviewing ads is just a rollercoaster ride sometimes!

Cuprinol
"Cheer Up"
20s
25 Mar 2015
Evidently designed to appeal to a younger audience, this new spot for Cuprinol features a young couple who find painting the garden shed so simple that they can afford to mess about. The implication is that the brand makes DIY fun rather than a source of tension so that even if - unlike the frolicking duo here - you're not building up to a shag in the rhododendrons afterwards then at least you're not plotting to poison your other half with slug pellets.

BBC
"Radio 4"
30s
26 Mar 2015
Selfishness is a good thing. So says this new spot for Radio 4, which also asks if we think the past is better than the present and whether ants could save our lives. Superb graphics accompany the VO - if you turned the sound off you'd still want to stare at the screen - and we admire the way the ad addresses topics the typical R4 listener wants, while visually drawing in a younger audience.

Knorr
"Flavour of Home"
2 mins 50s
26 Mar 2015
In this spot for Knorr, a young woman has left her home and taken up residence in Arctic Finland, training huskies. While she loves her work, she misses the family home - especially the taste of her mother's Sunday roasts. Just talking about it makes her emotional, so imagine how she might feel if presented with the meal she speaks so fondly of... and realises what its presence there might mean.

13th Street
"Thirteen Is..."
60s
25 Mar 2015
This suitably ominous trail heralds the arrival of 13th Street - NBC Universal’s crime channel - which is making a foray into Europe. To meaningful and dimly lit images we learn that thirteen isn't just a number. It's an accomplice; there to feed those so desperate for thrillers, whodunnits and more that they'll even seek out ancient episodes of Poirot running back to back.

Desperados
"Verde"
15s
25 Mar 2015
If tequila-flavoured beer alone isn't enough of an affront to your jaded palate, then get yourself a bottle of Desperados Verde which lobs lime and mint into the mix. These 15 second ads for the brand don't just get your attention, they reach out and strangle your eyeballs. Nicely done, though - and perfect for the type who'll enjoy this combination. Flaming sambuça chaser, anyone?

Desperados
"Original"
15s
25 Mar 2015
Beer and tequila go head to head - or rather fist to fist - in this new 15 second spot for Desperados; the drink which has the attributes of the former and the taste of the latter. Quite how this combination came to be we haven't the slightest idea, but given the bold, brash, high-octane style of this campaign a mere sip must act like rocket fuel on the body.

Desperados
"Where Is My Trophy?"
15s
25 Mar 2015
An explosion of colour and attitude makes this 15" ad for Desperados hit the spot. The lager with a tequila-flavoured twist want to convey they're the beverage of choice for those who know how attack a night out with irresistible vigour. Judging by the number of fouls these ladies have committed by stepping over the line, they approach bowling with exactly the kind of renegade attitude the brand want to promote.

Red Star Macalline
"OK Go"
1 min 45s
25 Mar 2015
OK Go bring their trademark ingenuity to this commercial for Chinese furniture retailer Red Star Macalline. Based on the video for their track 'The Writing's On The Wall', it's a marvel of trompe l'oiel imagery; showing off products which continually change in perspective and dimension. There's an added surreality thanks to the interjections in Chinese throughout, but while it's fun, it nonetheless feels as if the brand is an afterthought and OK Go are the stars.

Shreddies
"Nana State"
40s
25 Mar 2015
Election time is upon us, and while it is our democratic right to keep our voting intentions to ourselves, DAVID wouldn't be averse to this lot enjoying a five year term. No longer satisfied with knitting our breakfast, the Shreddies Nanas want to bring about change - namely, making Britain nicer. Our budding politician canvasses the nation by asking what little things matter to us and even throws in a dance lesson for a romance-deficient mechanic. No doubt about it: we want a Nana State.

McDonald's
"The Greatest Gift"
30s
24 Mar 2015
Another One Born Every Minute tie-in from McDonald's. This time we see the male perspective on the programme with three workies in a van. One struggles to maintain his composure as his recalls the birth of his child. A nice spot of earnest sweetness every now and again doesn't do any harm and these themed ads create more talking point for viewers at home.

Crisis Action
"With Syria: Afraid of the Dark"
90s
25 Mar 2015
Crisis Action highlights the worsening situation in Syria as a caring dad catches his son reading by torchlight after his bedtime. He tells him not to be afraid of the dark and that everything will be okay. Flash forward four years and the son must repeat the words of his father in the most despairing of circumstances: comforting a terrified youngster as overhead rockets illuminate the night sky. A subtly composed piece that has the desired effect of hitting home.

Belvita
"Belvita Meets Tassimo"
90s
25 Mar 2015
This action-packed commercial for a Belvita/Tassimo team-up warns rogues and villains there's a new crimefighter in town. His name? Jean-Francois. A dweebish looking chap wanders down a dark alley to find a young woman being mugged. His protestations are met with mockery by the criminals. Wrong move.

Open University
"Life-Changing Learning"
90s
25 Mar 2015
Agency Abbott Mead Vickers BBDO and director Nicolas Jack Davies take the Open University's courses and show how they can reveal untapped potential in a diverse variety of people. The dedication required is not lost here as the protagonists study in bed, fall asleep under a blanket of notes, and try to manage the work/life balance as best they can.

Taco Bell
"Routine Republic"
3 mins
25 Mar 2015
launching a campaign against dreary morning fare; and to judge by this example, enlisting Deutsch (Los Angeles) to front the charge was a shrewd move. The denizens of the Routine Republic dutifully shuffle out to pick up their identical breakfast baps, all while under surveillance by a clown-faced dictator. Escape is the only option.

Adidas
"Messi"
50s
25 Mar 2015
Even Lionel Messi has his critics. Hasn't won much at international level, has tax issues, iffy form with penalties... still, it takes a brave soul to argue against his greatness. While the VO talks down the Argentine's chances of ever reaching the heights of excellence, Messi stands defiant as the camera pans out; revealing his countless honours and vanquished opponents.

Fire Safety
"Fire Kills"
45s
24 Mar 2015
This is a clever reminder of the dangers of smoke exhalation... a young girl is oblivious to the impending danger as she sleeps but her breath draws the smoke closer and closer. This brings home the unseen danger with a good deal more power than might have been the case in a more dramatically conjured scene, and many of us will follow the film's advice.

Diesel
"Jogg Jeans"
60s
20 Mar 2015
Daniel Avery's 'Drone Logic' is used for a second time in recent weeks in a commercial. Daniel Avery's 'Drone Logic' is used for a second time in recent weeks in a commercial. The track is both icily remote and intimately hi-energy and - by making it the centre of the ad - Diesel has created a spot which will have fashionistas everywhere eager to get their mitts on a pair of Jogg Jeans.

BMW
"Pure"
30s
23 Mar 2015
Occasionally it feels like we're being asked to cast judgement on a building by looking at a single brick. The only way to make sense of this ad for BMW - for example - is to consider that it's a very small part in a giant operation to slowly inculcate the idea that theirs is the right car for people who consider themselves successful. That idea is strong so you can't fault the strategy even if the individual ads are often found wanting.

Allianz
"Singing Lesson"
40s
23 Mar 2015
DAVID had watched this quite a few times without being able to figure out how to rate it before it occurred to him that the very need to focus so much attention on it must mean it's doing something right. It uses an advertising stand-by: the parent struggling to connect with an alienated teenager who finds that something - often a hot plate of food - provides a breakthrough that leads to a heart-warming moment.

Lynx
"Less is More"
30s
23 Mar 2015
Understatement is the message from Lynx as it promotes its range of slightly more cultured scents. Aimed at those wanting a more distinguished musk on a budget, Lynx has drafted in the world's finest perfumers... apparently. We're still getting used to its shift away from the emphasis on babe-magnetry. Let's see how it develops.

BoConcept
"The Guest"
5 mins 19s
24 Mar 2015
Hannibal's Mads Mikkelsen takes a break from playing the psychopathic doctor with a very particular brand of fine dining in this smartly scripted and amusing commercial for the Danish furniture designers. As his guest is transfixed by the beautiful ladies frolicking in the pool, all the indifferent Mads wants to do is show off the stylish practicality of his living space.

Moonpig
"Best Memories"
30s
24 Mar 2015
The online greetings card emporium informs us that it's our personal touch that really helps make a card special. As a mother enjoys a caravan holiday with her brood, nostalgia prompts her to thank her own mum for creating such special memories for her in years gone by. Once the personalised card arrives, all that's left to do is add a nice, handwritten greeting.

Legoland
"Journey"
30s
23 Mar 2015
With the success of the ubiquitous (uBRICKuitous?) building blocks showing no signs of abating, the prospect of an Easter break visit to Legoland is an easy sell. This spot shows a myriad of colourful creations all migrating back to the Windsor resort. They'll be hoping a stampede of mesmerised youngsters follow suit.

Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.