David Reviews

 Biting the hand that feeds us since 2002.

PPL
"Isn't This Life Enough?"
60s
20 January 2014
USA Power Utility Companies

Scottish band Admiral Fallow have adapted their own song Isn't This World Enough? for this feel-good ad for an American power company. It's a heart-warming collage of imagery and successfully conveys the idea that the reliable and easily-controlled energy provided by PPL is something that provides comfort to its customers.

Google Nexus
"Oven Woe"

Martin said:

indeed they do!


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Latest Work

Kellogg's Squares
"Celebrity Juice Sponsorship"
65s
15 Sep 2014
These amusing bumpers depict a man and a woman (separately) letting their inhibitions go in the privacy of their own homes and pretending they're sexy singers. Kellogg's Squares appear to be the catalyst prompting their behaviour as all the pair's attentions are lavished on the snack which haplessly gets torn in two, gratuitously licked and, er, undressed.

Not On The High Street
"Choose"
60s
15 Sep 2014
Another quirky spot for the online retailer and purveyor of all gifts unusual. In this, a cat is encouraged to overcome his fear of dogs, a musician gets a soundwave portrait of her favourite song and a giraffe gets pinned to a wall. It's beautifully filmed, with some deliciously constructed shots - the whole thing has been very thoughtfully crafted.

EDF
"We'll Tell You"
30s
12 Sep 2014
A clever bit of re-editing, a different soundtrack and a new script freshens up the campaign to suggest it's a whole new commercial for EDF with Zingy as the star of the show. This is an astute use of assets, neatly avoiding the danger that it could just be seen as a rehash. Here, we're told that if any competitor providers are cheaper, "EDF will actually tell you".

Vets4Pets
"Vac 4 Life"
30s
11 Sep 2014
It's a shame, isn't it, that chains offer such an advantage over stand-alone businesses and no matter how much the people who work at Vets4Pets love the animals they treat, we can't help wondering about the veterinary practices obliged to compete with them. Other than that, not a lot to say here as it pleasantly meanders through the usual pet owner clichés.

Issey Miyake
"Moonlight"
20s
14 Sep 2014
As far as fragrance ads go, this one for Issey Miyake's Moonlight is rather classy. Photographer Ryan Hopkinson created an animated set inspired by the bottle's design, in which a mysterious man moves through a night-time backdrop of stars, mountains and sea respectively. Grown-up and smart, you can smell the sophistication from here.

Talk Talk
"Children's Channels"
30s
13 Sep 2014
A bunch of anthropomorphised artefacts, from lamps to slippers and more, gather in front of a household's telly while the portentous theme to 2001: A Space Odyssey booms out. Apparently, they have come together to witness the advent of extra children's TV channels from Talk Talk TV that you can dip in and out of as you please each month. Pleasing as ever.

Tesco
"Meat Promotion"
20s
11 Sep 2014
Despite our misgivings about the general cheapness of meat, it has to be said that the cuts on offer in this ad look yummy. And it just shows the difference good food photography can make when you compare it with something like the recent ad for Northern Ireland Pork. There's a real art to evoking the virtual aroma and taste of a juicy steak or succulent fillet.

Aldi
"Onions"
20s
11 Sep 2014
This is a sweet idea - showing the various vegetables on offer and using a quavery VO to create a degree of attention that the images alone can't produce. The only thing we'd say is that it would have been better if her delivery could somehow have been a tad subtler... as you can see the end coming a mile off. The goggles are a nice touch.

Tesco F & F
"Autumn Winter 2014"
40s
11 Sep 2014
For the most part it's hard to believe this commercial is for a clothing line sold at one of the big supermarkets. Slick and sophisticated with a great soundtrack, it would be equally appropriate for an upmarket high street brand. The only thing that lets it down is the clothes themselves. While the ad makes the label feel desirable, the looks on offer just don't deliver.

VW Tiguan
"Compromises"
60s
14 Sep 2014
The scenarios in this delightful ad show a deep understanding of the nature of parental compromise. To the apt and gentle strains of I'd Do Anything, a dad cedes to his offsprings' wishes, consoling himself with the thought that once alone in his Tiguan, he is temporarily the master of his own domain.

Lidl
"Chocolate"
10s
11 Sep 2014
This clever little spot in Lidl's new campaign features chocolates attractively laid out at a market, with an anonymous chap putting them on old-fashioned brass scales for an added touch of artisanal exclusivity. Looks delicious and it's impressively priced, but his somewhat stilted description jars slightly, as does the response: "Is it all Lidl?"

Walkers
"Vending Machine"
90s
13 Sep 2014
The clever people at AMV set up a series of vending machines in London that incorporated interactivity that made it look as though big-eared football pundit Gary Lineker was sat inside. This film drawing attention to the enterprise shows how people reacted to the ex-footballer gestures and 'tweeted' him to try a free bag of crisps.

TV3
"Animal Idents"
1 min 45s
14 Sep 2014
This series of idents has been bouncing around the internet since July apparently, but we'd not seen them and have no idea who made them. The CGI is amazing for the most part... so much so that when we saw it online, the singularly dim denizens who comment on YouTube paused briefly to accuse each other of being gay Nazis for questioning whether or not elephants had been thrown out of a plane to make these.

Cancer Society of Finland
"Holding Breath"
60s
14 Sep 2014
A little boy holds his breath throughout the day as if trying to break some kind of record. When viewed away from the knowledge that this film aims to raise cancer awareness in Finland, it must be an intriguing minute. We of course know and - to a large extent - we can guess where it's leading. Even so, because it's been captured to skilfully, it's still a striking piece of communication and will have resonance for anyone who grew up with a parent who smoked.

The Guardian
"Dreaming About This Weekend"
90s
14 Sep 2014
This commercial by Simon Ratigan is an absolutely gorgeous evocation of the Guardian's Weekend supplement. DAVID greatly liked Jeff Low's ad from January but the new film is even better because it radiates positivity. It gives you an idea of the sheer breadth of The Guardian's Weekend and the extent to which it reflects your values (if you like the newspaper).

Destiny
"Become Legend"
2 mins
13 Sep 2014
This spectacular commercial for space-video game Destiny by features director Joseph Kosinski looks more like the trailer for a movie. A burst of Immigrant Song by Led Zeppelin probably says as much about the targeted demographic as anything else... no longer are these games going after youth so much as the generation whose long-gone youth was spent playing this game's predecessors.

Easyjet
"White Rabbit"
30s
13 Sep 2014
The boast about punctuality is actually pretty impressive, and drawing attention to it via a rendition of the White Rabbit's song from Disney's version of Alice in Wonderland wasn't the worst idea in the world... but it doesn't entirely work either. DAVID can't be alone in finding the characters from Lewis Carroll's famous work a bit creepy, and some of that creepiness comes through here.

Tesco Mobile
"Violin"
30s
13 Sep 2014
This Irish commercial for Tesco Mobile finds a new angle on the 'get more than you expect' proposition by showing a boy tentatively sliding the bow across his violin before turning in a rock star style performance of considerable virtuosity. Mum is then forcibly crowd-surfed to share her son's moment of glory. Silly and fun.

HSBC
"Acceptance Speech"
60s
11 Sep 2014
In this attractively filmed commercial for HSBC, a number of people rehearse acceptance speeches in a fashion which suggests that everything is going swimmingly for them. The bank is happy to play a background role and they're not expecting to be among those thanked when the speeches are delivered but - in a slightly passive-aggressive way - they're reminding us that none of it was possible without them.

Onward Internet
"What Do You Want?"
81s
11 Sep 2014
This is a really fun piece of work and even though we're not entirely sure what it's aiming to do, we're not going to worry about it too much. It uses a variety of animation techniques to give us a potted history of the internet before asking us what we want the the world -wide web to become. Less porny and less shouty would do for DAVID.

Sony Xperia
"River Football Hero"
1 min 46s
11 Sep 2014
This viral for Sony's Xperia phone focuses on one of those insane sporting events that characterise rural life in certain parts of England. Not for these people the rollercoaster ride associated with chasing cheese down a hill... no, they get their kicks from playing football in a shallow river and it's been captured using the marvellously waterproof gadget that's being advertised.

River Island
"Autumn / Winter 2014"
30s
11 Sep 2014
A young woman prancing around in front of her mirror as she tries on clothes is interrupted by a young man who has been busy doing the same thing in another room, by the looks of things. However, one glance at each other and the fun of dressing up is suddenly replaced by the hot prospect of getting undressed and having fun of a rather different kind.

thetrainline.com
"Beach"
10s
11 Sep 2014
Ads for thetrainline.com tend to be hit and miss, but this one's very much on the nail - and it's only ten seconds long. As we by now know, the app is very good for providing train-based info... but rubbish for anything else. In this instance, it's given no help at all to the couple looking for a suitable beach. Lovely direction. Wonder where they shot it?

Seat Leon
"That's My Boy"
20s
11 Sep 2014
Such a shame this isn't better - the idea is, in itself, lovely. A father helps his young son navigate a straight line when the child's natural inclination is to veer to the left, and then we discover that dad has in fact passed his wonkiness gene on because he has his own tendency to veer... which the car automatically corrects. If the ending hadn't been so twee we'd have praised this fulsomely.

Marks & Spencer
"Japanese Gyozas"
20s
10 Sep 2014
We weren't hungry before we watched this, and now we are. Specifically, we're hungry for Japanese Gyozas, which we had previously assumed were some rare variety of water lily or something. As we've said with other product specific ads recently from M&S, these guys know exactly how to make everything look irresistibly appetising and oustandingly fresh. Pass the chopsticks, please.

Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.