David Reviews

 Biting the hand that feeds us since 2002.

PPL
"Isn't This Life Enough?"
60s
20 January 2014
USA Power Utility Companies

Scottish band Admiral Fallow have adapted their own song Isn't This World Enough? for this feel-good ad for an American power company. It's a heart-warming collage of imagery and successfully conveys the idea that the reliable and easily-controlled energy provided by PPL is something that provides comfort to its customers.

Google Nexus
"Oven Woe"

Martin said:

indeed they do!


CLICK HERE TO SEE CLIP

QUICK SEARCH

Latest Work

Google
"Motorbike Trip"
30s
18 Oct 2014
Lovely ad, this. Focusing on just one aspect of Google Talk, it has a young guy planning a trip to the coast on his motorbike. Land's End sounds like a cool place to go, and Google tells him the weather's clement. So what's to stop him? He asks for the route. Google informs him. There's a lovely truthiness about this because being able to ask for details rather than stopping to type questions is really convenient in certain situations... even if the info you get back isn't.

Galaxy
"Not a Screen"
30s
18 Oct 2014
This isn't just a touch-screen phone, you know. It's a camera, a movie player, a light in the dark, a window. Pretty much any other phone that isn't just a phone, then. Except you can scribble notes on this one. Hang on - if that's its USP, why doesn't the ad concentrate on it and tell us the benefits of being able to scrawl something indecipherable on the screen instead of tidily typing? Oh.

Argos
"Ode to Joy"
30s
21 Oct 2014
A pyroclastic flow of colourful toys erupts in a sterile, all-white bedroom, defying gravity as Ode to Joy rings out. Dolls, Lego bricks and crayons hurtle through the air with slow-motion grace and a large yet elegant super informs us there's up to a third off Barbie, Hot Wheels and Monster High, whatever that is. A visually impressive homage to the annual onset of Christmas Fever.

118 118 Money
"When Banks Say No"
30s
20 Oct 2014
With the need for dial-up directories petering out, you'd expect 118 118's advertising to have disappeared completely. But you'd be wrong. It's merely morphed into something else: loans. Don't need a phone number but could do with some dosh? 118 118 Money's your man. Or men, should we say, as the duo speed round in tiny go-karts offering cash to people whose banks have said no. Astonishing.

5 On Demand
"Summer 2014"
60s
21 Oct 2014
This spot telling us what's available to view on Five does so with the assistance of some nifty origami in the channel's colours. Thus there's everything from a paper pistol to a pink and purple planet as the VO reminds us of crime dramas, reality shows and more. We can imagine it being quite a challenge to come up with all the different visual cues, let alone actually fashion them.

Ballantine's
"Could Be True Story"
1 min 55s
21 Oct 2014
A tongue-in-cheek tale of how Ballantine's has tenaciously clung on over the decades; surviving prohibition, new recipes, complementary products and fads, only to end up dispensing with everything but the original blend. "It wouldn't be such a flash film," we're told by the narrator in this amusing piece for the drink, if it had been nearly two minutes of explaining that nothing had changed since it was first created.

AMF
"Yes!"
1 min 40s
21 Oct 2014
This jolly and utterly bonkers piece of work from Sweden provides answers to worries about pensions via a singing drummer atop a tall building. All around him, people pose their concerns about the money they'll receive when they finish working and he provides them with a resolute yodelled 'yes' to the chorus of a very recognisable Euro-anthem which - infuriatingly - we can't quite pin down.

Currys PC World
"We Start With You"
60s
21 Oct 2014
You have to stay with this to the end to 'get' its conceit. Most of the ad is spent setting aside the thousands of goods available at Currys PC World which aren't wanted by a particular punter and - once everything else has been eliminated - the one thing he does want is the only thing left standing. It's been done with considerable visual flair and the movement is very effective... only the decision to place it in a cold warehouse lets it down.

KFC
"Fans"
90s
21 Oct 2014
Young fans of Scottish rivals Dunfermline Athletic and Stirling Albion are the stars of this touching new film for KFC. The youngsters both dress in their respective team colours before heading to the game where they sit at opposite ends of the ground. What isn't clear at the start is that these two live in the same house - because they're brothers.

O2
"Wedding Planner"
30s
19 Oct 2014
Another in this excellent new series for O2 making further use of their dog-like cat. Once again he's called into action by a telecommunications-based crisis and - once again - he's not found wanting. He charges across the countryside until he's able to convey the entire difficulty to an o2 guru with a single nod of his feline head.

Chanel No. 5
"You're The One That I Want"
3 mins 20s
20 Oct 2014
This is both spectacularly risible and risibly spectacular; demonstrating once again how Chanel's determination to make a big statement with their advertising surpasses every other consideration... not least effectiveness. Watching this is an endurance event and anyone who takes in the whole thing without switching channels (or Chanels, if you like) deserves an award.

Netflix
"Moustache"
30s
16 Oct 2014
Another of the commercials out of Germany reminding us that we don't need to compromise when we want to watch television. As the camera moves in on a man combing his moustache, he wonders aloud why we're watching him. And on that surreal note, he diverts his attention back to a mobile device on which he's watching something entertaining.

Netflix
"Breaking Bad Basement"
30s
16 Oct 2014
One of two new commercials for the entertainment streaming service which remind us that Netflix subscribers can do things their own way. In this case, a pair of men are watching Breaking Bad in the basement but it's not because they have to... it's because they want to. Specifically, they want to get away from the rabble of women sitting upstairs.

Haig Whisky
"David's Beckham's Club"
90s
17 Oct 2014
This grand ad has David Beckam as laird of the manor welcoming a group of überglam guests to his Scottish estate for a gathering of the Haig Club. The Haig Club dedicated to the spirit of toasting, and now it's been revived with debonair Becks in green velvet and dickie bow trying his hand at photography on the shores of a loch.

Co-op Supermarkets
"Eggs"
30s
16 Oct 2014
Another lovely slice of real life has a young student making eggy bread for the first time. As with the other ads in this series, a real connection is forged between staple foods and their availability at a fair price from the advertised supermarket and it's been beautifully put together (as we've come to expect from the team behind these).

Milk
"Easkey Britton"
30s
14 Oct 2014
Northern Ireland is very proud of the association it's forged with 'Game of Thrones' because of its use as a location for the popular television series. You sense the makers of this ad are trying to create visual reminders as waves of milk form horsemen charging across a landscape. Meanwhile, surfer Easkey Britton explains how the drink has helped her on her way.

Citizen
"Chasing Horizons"
5 mins 26s
16 Oct 2014
Citizen's first global campaign is an ambitious challenge to 'live in the same hour as long as is humanly possible' by chasing the sunset across the earth's time zones in a plane. The inspiration stemmed from the fact its latest model adjusts to each new time zone it enters within three seconds. Made by documentary maker Tristan Patterson, this short tells the story of the endeavour, and how they were able to experience the same hour over and over for 24 hours.

McDonald's
"Sweet Chilli Fiesta"
30s
16 Oct 2014
Another terrific ad in this necessarily short-lived series. A sweet-faced young woman is explaining - with a look of practised patience in her faraway gaze - how she had exactly the same recipe as one of the winning burgers... and why her triumph wasn't realised. Beautiful performances and great direction - that little glance at the end tells you everything you needed to know.

Asda
"Halloween Party"
30s
15 Oct 2014
This is nicely done - not only does it convey that Asda has everything you need for that Halloween party you didn't realise you wanted, it also does it with a lovely sense of fun. No doubt children up and down the country will be demanding each family member be issued with inflatable bat wings, and their parents will be happy to oblige for the sake of the brief amnesty in parent-child conflict that will result.

Argos
"Gift Guide"
20s
14 Oct 2014
Another in the new high-energy campaign from Argos flagging up the multitude of branded goods available to buy at the decidedly low-energy stores. It's only October, but in the tradition of retail advertising Christmas is already rearing its tinselled head and starting to ramp up the pressure to get our wallets out. At least it's done stylishly here.

Quotezone
"Bull"
30s
14 Oct 2014
Forget meerkats and Welsh villages - this ad for insurance comparison site Quotezone features an unmissably large bull. It wanders around an office blundering into water coolers and playing havoc with the vending machines until its, um, boss asks for a word and explains a few home truths. Bill the bull looks suitably unimpressed and expresses his feelings accordingly.

sofaworks
"Mastermind"
30s
16 Oct 2014
Neil's under pressure in the spotlight as he takes his place on the Mastermind chair. But then - on goes the light, and he's actually just in a friendly living room on a nice cuddly sofa. This continues to be a very sweet campaign - plus actually, it's a rather perceptive ad as it kindles in us that sensation of relief we feel when the pressure of life is off and we can slump on the couch dribbling crisp crumbs onto our T-shirts.

Tesco Hudl
"Online Dating"
30s
14 Oct 2014
Two young women use a Hudl to explore the vagaries of internet dating sites. Thanks to its larger screen which is full HD, they can clearly see the fellow who's caught their eye; a cheeky, bespectacled type who's clutching a pig for reasons of his own. It seems to be having the same disarming effect that men pushing buggies round supermarkets used to have.

Strongbow
"Slow Motion Horse"
60s
16 Oct 2014
If you're drinking cider, what do you need to complement it? Not a Hell's Angel tatt or badly-cut drugs; not at all - what you need is something soft and fuzzy to define your tipple's edges and give it that socially acceptable vibe. Like a walk on the beach with your beloved... and your very own slow motion horse called Brian. Works for us.

McLaren
"The Chase"
80s
14 Oct 2014
If you're going to be a boy racer, you might as well go the whole hog and get behind the steering wheel of a car like this. It might not do anything for your life expectancy but think of all the thrills you'll enjoy in the little time you have left. The filming of this attractive piece does a good job of capturing the irresponsible pleasure of driving such a car.

Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.