David Reviews

 Biting the hand that feeds us since 2002.

PPL
"Isn't This Life Enough?"
60s
20 January 2014
USA Power Utility Companies

Scottish band Admiral Fallow have adapted their own song Isn't This World Enough? for this feel-good ad for an American power company. It's a heart-warming collage of imagery and successfully conveys the idea that the reliable and easily-controlled energy provided by PPL is something that provides comfort to its customers.

QUICK SEARCH

Latest Work

MTN
"Wafa Wafa Tournament"
90s
28 Aug 2014
Goodness gracious, great balls of fire! This South African ad has a group of young footballers playing with a football that's been doused with fuel and set alight. It makes for an engaging spectacle and - although the action lingers a little too long on shots of the players almost setting themselves on fire as they pass it to one another - it certainly grabs the attention.

Puma
"Forever Faster"
2 mins 27s
27 Aug 2014
James Corden gets taken on the ride of his life when he tries to ask Lewis Hamilton some questions from the passenger seat of a car being driven by the F1 driver. Corden is a first-rate stooge and that combined with Hamilton's cool presence makes for a very engaging piece of work that's bound to attract a lot of viral love.

Sky Broadband
"Toy Story"
50s
27 Aug 2014
Sky teams up with Disney and Pixar again for the second Toy Story spot promoting broadband. It has all the charm you'd hope for from an ad featuring Buzz and Woody, with the usual delicious little touches highlighting the toys' naivete about technology. Consequently, wi-fi shall henceforth be known as wee-fee in the DAVID household.

CIBC Run for the Cure
"In Her Shoes"
2 mins 15s
27 Aug 2014
This remarkably touching ad is filmed entirely from the POV of a wife and mother from the morning before her breast cancer diagnosis to her return home after surgery. There is very little dialogue; after the start, all speech and ambient noise fade into music accompanying a series of impressionistic moments. The contrast between the humdrum beginning and the abstracted remainder convey the sense of dazed shock and intense clarity one would feel; and if any ad is going to impel us to donate or raise funds, it's this.

Mr Kipling
"Pink Elephant"
40s
26 Aug 2014
In this CGI-riven film for Mr Kipling, a young boy drawing a pink elephant under the shade of some trees in the park is suddenly joined by his imaginary beast and the two of them enjoy a frisky pas de deux while others look on, apparently unable to see the elephant in the coombe.

Heart of House
"Make It Yours"
30s
25 Aug 2014
VO Philip Glenister urges us to do whatever the hell we like when it comes to internal décor. If we change our minds then that's fine... as is any other thing we want to do. Don't buy into someone else's ideas, he insists, create your own. He's right, goddammit, we should create our own... or buy theirs. Whatever works.

Google
"Innovations"
60s
25 Aug 2014
This film for Google asks us to take a look at innovations which the company should support by reminding us of the ideas they got behind last year. It's good to know that there's a better way of contributing to good causes than pouring ice-cold water over your head and it certainly makes more sense to support an initiative like this.

Uncle Ben's
"Where's The Kitchen?"
2 mins
26 Aug 2014
This is a smashing way of making a serious point about our generation's failure to pass on cooking skills to our children. Instead of getting all preachy on our ass, this viral for Uncle Ben's demonstrates what happens when an estate agent shows a number of families around a house that doesn't have a kitchen.

Kia
"Fully Charged"
90s
25 Aug 2014
A freak electrical surge at Kia's R&D lab turns a test hamster in the Soul EV car into a test hottie; prompting the hamster boffins to take advantage. This spot is sort of like an MTV video for rodents, in which the female hammies have sexy human lady-bodies and the scientist hammies are - well, just hammies with clothes on. Maroon 5's Animal provides the music.

Lidl
"A Tight Ship"
10s
25 Aug 2014
The apples in this lorry are packed to 98% capacity, and it makes us feel claustrophobic just to see that bloke standing in front of them. It's an interesting idea - that Lidl doesn't ferry air around, it ferries quality - but it doesn't quite come off. With fuel costing what it does, would any haulage company pack their trucks so inefficiently as to make this a significant point of difference?

Clydesdale Bank
"Kelpies"
30s
25 Aug 2014
Clydesdale Bank "care about here", we're told, as an aerial shot looms over the Kelpies. That's all well and good, and the image probably does act as an aide-mémoire to remind people which bank it is, but all we can think is how much the world's largest equine sculpture cost and how many mortgages that amount would buy.

Power of Attorney
"Hospital Scene"
30s
25 Aug 2014
The role that Power of Attorney plays is more important than we realise, and this film communicates the message quite well. However, it would benefit from an adjustment that turned down the piano and turned up the key information - especially as it's most urgently aimed at people whose hearing might not be as good as it once was.

Healthier Scotland
"Flu Jabs for Children"
30s
25 Aug 2014
There's a raft of public information films in Scotland at the moment - did someone find a pot of money in the back of a drawer? - and this one has been nicely crafted. As we're told that there's a fly vaccine available to young children, appropriately-aged little people open a series of umbrellas to illustrate the protection they'll be afforded.

Aldi
"Fish Fingers"
20s
25 Aug 2014
Dad and daughter compare notes on fish fingers as they sit on the river bank, waiting patiently to reel something in. They're tucking into that glorious creation, the fish finger sandwich - but suddenly their rural idyll takes an unexpected turn. Being a laconic northerner, the girl takes it all in her stride and continues to munch her lunch.

sofaworks
"Little Neil"
10s
22 Aug 2014
Ah, the power of the cuddly toy. Recognising the ubiquity of the meerkat dynasty, sofaworks has decided to get in on the action with a Baby Oleg of its own: Little Neil - yours to take home when you buy the seating of your dreams. Must make him the most expensive soft toy there is. But he's very cute. And we're sure there'll be a demand: the three teen girls in the DAVID household are already discussing the likelihood of sighting Little Neil on eBay with a view to purchasing all they can find.

apprentices.gov.uk
"Get In. Go Far"
30s
20 Aug 2014
"Some are even getting a degree", we're told in this ad promoting the option of apprenticeships. Surely in this age of meaningless BAs focusing on the interpretation of Madonna lyrics et al the last thing we need is for the much-needed apprenticeship route to be considered inferior - so what's the word 'even' doing in there? But in fairness, this spot does suggest decent careers are within reach and there's nary a plumber or decorator in sight.

Challenge Cup Final
"Across the Land"
30s
20 Aug 2014
The blocky rugby characters are back, storming across Spaghetti Junction and over the Houses of Parliament to confront each other for a "monumental battle". Yes, it's Tigers versus Rhinos; all ready to act out a scene David Attenborough would no doubt give his eye teeth to narrate: "And the rhinos prove surprisingly dextrous with that ball, given the damage they can do with a horn..."

Müller Rice
"Remix"
30s
20 Aug 2014
The rapping bear is back - with a remix of his hit Rice, Rice, Baby to mark the relaunch of Müller's rice and strawberry confection. This time he's helping out a teacher whose tummy rumbles in the asphalt jungle and needs quietening down. Having polished off the snack, our pedagogue has his mouth wiped gently with a blinged-up paw. Classy.

Homebase
"Kitchens"
20s
20 Aug 2014
Homebase uses some post production tricks to demonstrate how easy it is to choose and fit the right kitchen for your house. It's a watered-down version of the previous (more excellent) work which seems to be a bit of a trend in this sector. It'd be nice if Homebase and their rivals backed their agencies a bit more.

Educating the East End
"Mad World"
40s
19 Aug 2014
It's been a successful formula so far, so don't knock it. Instead, take the weight off your plates o' meat and feast your mince pies on the latest series, which features an East End school. The trail's perfectly judged: a class listen to Gary Jules' version of Mad World and just as they're getting all misty-eyed and meaningful, something happens to tear them out of their reverie.

made.com
"Made As Hell"
30s
20 Aug 2014
The spirit of Howard Beale lives on. A chap walking his dog late one night gets mad as hell at the sight of designer furniture prices in a store window, and yells to the world that he's not going to pay it any more. Other people take up his refrain, shouting into the indifferent darkness, until a soothing VO tells us don't get mad, get made.com instead. It was only a matter of time.

Ladbrokes
"Gut Truster"
30s
19 Aug 2014
Again, another sharp move from Ladbrokes. This spot, continuing in the British heist movie vernacular that blokes find so irresistible, features 'The Gut Truster'; a chubby geezah sporting bling fur coats and trusting his instinct about the nags. In fact, we discover he's a bit of a buffoon to do so which, while it doesn't make his style of betting look smart, suggests every other geezer who gambles must be way smarter and thus way cooler.

Coors Light
"Ice Bar"
60s
21 Aug 2014
Oh, good old Jean-Claude. What a star. This entertaining ad is perfectly judged with its 80s power-rock-lite music and be-mulleted, twice-denimed hero. For years, it is revealed, our tiny muscle man has been attempting "to recreate the ice-cold refreshment of a Coors Light". In actual ice. Throughout the ad we see him striving to achieve some kind of sculptural perfection, and it's a joy to behold.

Got Milk
"Brave"
60s
20 Aug 2014
If you're going to go down the sentimental route then you might as well commit 100% - and that's certainly the case here. Interestingly, this commercial for milk targeting Californians (jointly developed by Goodby Silverstein in San Francisco and Grupo Gallegos in Los Angeles and whose advertising is aimed at the Hispanic population) is being broadcast in both English and Spanish.

Honda
"Hot & Cold"
30s
20 Aug 2014
As a temperature dial is turned, a correlating vignette rotates to show an abandoned car and bleached skeleton out in a desert - heated by an oven grill - transformed into a scene of Arctic iciness and back. The premise is that the Civic is reliable in the extreme (from -30°C to +80°C). It's visually very creative, but despite the engine starting first time, doesn't that skeleton suggest a certain amount of worry?

Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.