David Reviews

 Biting the hand that feeds us since 2002.

PPL
"Isn't This Life Enough?"
60s
20 January 2014
USA Power Utility Companies

Scottish band Admiral Fallow have adapted their own song Isn't This World Enough? for this feel-good ad for an American power company. It's a heart-warming collage of imagery and successfully conveys the idea that the reliable and easily-controlled energy provided by PPL is something that provides comfort to its customers.

Google Nexus
"Oven Woe"

Martin said:

indeed they do!


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Latest Work

Meet the Orangutans
"Family"
30s
30 Jan 2015
Marilyn Monroe's I Wanna Be Loved By You provides the perfect soundtrack to these super-cute clips featuring the stars of a news series called Meet the Orangutans. The naming of the animals suggests a high level of anthropomorphism... exactly what's needed to draw in the audience.

Web of Lies
"Deception"
30s
30 Jan 2015
This trail for Web of Lies - a new series examining the way people use the internet to adopt a disguised identity - uses a familiar trope but delivers it in a fashion designed to intimidate, and the editing is certainly unsettling. Whether the advertised programme will be educational or prurient remains to be seen but, either way, it keeps the public's attention on this issue.

Top Eleven
"Jose Mourinho"
60s
29 Jan 2015
Jose Mourinho brings his own brand of charisma to this smart ad for Top Eleven which has the self-styled 'Special One' opining about life's vagaries over a swelling soundtrack. He's used to be listened to, though - so he gets a bit of a shock at the end when the cheeky scamp on the receiving end of his soliloquy appears to have his eyes on the game.

Men United
"Carry On"
40s
29 Jan 2015
"Keeping friendships alive" is the motto of this ad for Men United; a charity supporting the fight against prostate cancer. It's a nicely double-edged line, of course; because the more men who join up and raise money by doing activities together, the more research will be funded for life-saving treatment. It's got a lovely vibe to it... for once, men are depicted as unselfconsciously enjoying friendship as women do.

Snickers
"The Brady Bunch"
30s
30 Jan 2015
This spot for Snickers has been heavily trailed, so it's been common knowledge that Danny Trejo would star. Continuing the theme that 'you're not you when you're hungry', it takes footage from an episode of The Brady Bunch and pops Trejo - complete with axe - in the role of Marcia. But that's not all... there's an inspired little cameo at the end which propels this into the realms of 'watch on repeat'.

Chlo
"Love Story"
30s
29 Jan 2015
The usual simpering blonde cipher sways through this ad trailing an adoring chap behind her as a sugary French tune plays. What, apart from her leggy looks, we ask ourselves, is her allure? Ah - of course. She's got a handbag-sized bottle of the new Chlo perfume dangling from her wrist. If she hasn't stunned him with the smell, she can always cosh him over the head.

Reebok
"Freak Show"
60s
30 Jan 2015
"To honour our bodies and sharpen our minds... to be more human." That's why the men and women in this ad for Reebok push themselves to their limits, we're told... no-one pushes tyres through muddy terrain simply to become better tyre pushers. While their levels of fitness are almost freakish, their daily lives are anything but... and it prompts us to ask of ourselves: shouldn't we be honouring our bodies too?

Havana Club
"Mojito"
60s
29 Jan 2015
The perfect Cuban Mojito doesn't have to be made with limes squeezed between a woman's breasts, if you'd been labouring under that impression. That's a relief for cocktail waitresses, we should imagine. Neither does the mint need to come from the top of a mountain. No, says ex-boxer Chino in this atmospheric ad for Havanas Club - it's all in the detail... ie, the spirit you use, and the spirit you make it in.

Lidl
"Malbec"
10s
28 Jan 2015
An educated-sounding voice tells us at a leisurely pace that the wine on offer at Lidl goes well with red meat, game... and something else. We can picture this wine buff swirling the deep red liquid round the glass; appraising its viscosity, confirming its age; checking for too much sugar... and then a Lidl customer swallowing a mouthful and saying briskly: "Not bad for a Wednesday wine."

Tesco
"Daz"
10s
28 Jan 2015
Interesting visual treatment for this ten second ad for Tesco. Against a blue-white background and perched on a just-visible washing machine, a vibrant packet of Daz sits and shakes a little as the machine goes through its spin cycle. Ian Dury's playing tinnily in the background as part of faint ambient noise; anchoring the simple 4 for 40 washes message in our minds. Like it.

TSB
"Crystal Ball"
30s
28 Jan 2015
A woman consults a fortune-teller to see what her future holds. She's in a wedding dress, the fortune teller says... there's a tall, handsome groom beside her. Ooh. And a castle, a proper Sleeping Beauty-style one. But, what's this? Life doesn't turn out as she hopes... well, ain't that the truth. At least TSB has a mortgage which combines stability and flexibility.

Kellogg's Special K
"Live in Colour"
30s
28 Jan 2015
Is your life stark and monochrome? Then make it more colourful with Special K, says the ad; because once you start eating colourful food you can start wearing it too. That is, the patterns on these women's clothes are similar to the texture of various Special K breakfast cereals; reflecting the notion that you are what you eat. Ergo, if you eat these you'll feel full of the joys of a Mediterranean summer even if you live in, say, Hull.

Lidl
"Best Bit"
10s
28 Jan 2015
Another short spot for Lidl which uses wordplay to emphasise the excellent deal on offer. You can have orange juice with bits, orange juice without bits... but guess which the best bit about all this is? You got it. Although it has to be said, we're expecting our fresh orange juice to be in cartons so when we're presented with bottles it does initially look like the offer's on orange squash.

Booking.com
"Doubts"
30s
28 Jan 2015
A wife has allowed her husband to book their holiday for the first time ever in this spot for Booking.com, which follows one of the stories in its full-length ad. As he drives through steaming tropical undergrowth and past the scowling visages of the locals she's evidently kicking herself for putting her trip - nay, her life - in the hands of this inept twerp. Or is she?

Aldi
"Cut Price"
20s
29 Jan 2015
Perky little ad selling Aldi's 'best cuts' of meat. They've made the various selections look quite tasty - whether it's chicken, lamp chops or diced pork - and explain that the best cut of all is the price. Somehow they've managed to prevent low-cost meat sounding alarming / depressing and simply serve it up as excellent value - something other budget food retailers might think about (yes, Iceland; we're thinking of you and your five bird roast for a tenner).

Jarlsberg
"Compromise"
60s
29 Jan 2015
This terrific ad from Norway spells out the perils at settling for second best in no uncertain terms. When a young man's new love prepares breakfast for him, he asks if the cheese she's put on the table is Jarlsberg. She shrugs. "Cheese is cheese," she replies. The young man is horror-struck. If she's that indifferent to the best cheese ever, what else is she indifferent to?

Ridderost
"Hi Honey"
40s
29 Jan 2015
A knight in armour does battle with a fire-breathing dragon when suddenly he gets a call on his mobile phone. It's his bewitchingly lovely other half. Well, she must be, because she's important enough to make him - and the dragon - pause while he speaks to her. More importantly, they're discussing what to have for tea... Ridderost cheese.

Victoria's Secret
"Super Bowl XLIX"
30s
28 Jan 2015
A dispiriting ad which kind of confirms how far women haven't come in the bid for true equality. Oh hush now, it says; you ladies love to be objectified and trussed up in frills like a gift-wrapped turkey. There's nothing you like more - all of you, everywhere - than lounging around on silk sheets practising your pout for when your prince comes along. Now go and put that corset on and let him watch the footie in peace.

Public Health
"T-Shirt"
40s
27 Jan 2015
A woman wearing T-shirts depicting various foodstuffs stands in front of the camera while a perky VO tells us that we can become healthier if we eat less and more slowly, and step up the exercise. It's a neat way to illustrate the point... the combination of her changing shape and the images projected on to her white t-shirt works well.

Starburst
"Intense"
20s
27 Jan 2015
Students are hard at work in the library. One asks the other how Starburst gets to be so juicy, whereupon the other whispers back that it's thanks to intense juice from the land of intensity. Cue flash to said land, where muscular men (and a muscular supervisor) are busy loading drums of intensity ready for shipping.

NHS
"Heartburn Could Be Cancer"
30s
27 Jan 2015
Everything gives you cancer these days, or is a symptom of it, it seems. This chap has developed heartburn which he gets as regularly as clockwork... but it could be cancer. Suffering with indigestion for three weeks or more? Get thee to a doctor. That's the message here, though what happens when you can't make an appointment for love nor money isn't broached.

Budweiser
"Lost Dog"
60s
28 Jan 2015
Budweiser squeezes out another tearjerker for this year's Super Bowl with the help of a cuddly puppy. The little dog gets lost, and as he tries to make his way home - to the strains of a gentle version of The Proclaimers' 500 Miles - he gets threatened by a snarling wolf. However, rescue is at hand. As with the previous ad, it firmly associates the drink with wholesome, pastoral qualities - quite a contrast with, say, the values of Bud Light.

Mercedes-Benz
"Fable"
60s
28 Jan 2015
Maybe it's different for a US audience, but despite the superb animation, this ad for Mercedes-Benz feels singularly charmless. Based on the tortoise and hare fable, it shows how the former gets to win the race by a hare's breadth thanks to the fact he's hopped into the car in question. Who's it aimed at, anyway? Hapless males wanting the last laugh over jocks who bullied them at school, we suspect.

Kia
"Pierce Brosnan"
70s
28 Jan 2015
A slickly-produced spot that is nonetheless more cheese than chutzpah. An ageing Pierce Brosnan is discussing a movie role with an agent. The latter describes a particular scene, which Brosnan keeps interrupting by incorrectly anticipating the action sequences that he thinks are about to happen. But the true excitement is simply that he's driving a Kia Sorrento. Hmm.

Bud Light
"Real Life Pac Man"
90s
28 Jan 2015
A personable young man walks into a bar and is offered the chance to take part in some "old school fun" if he accepts a bottle of Bud Light. Hidden cameras film him and his friends as they go outside to discover they're part of an elaborate set-up, which culminates in the main guy becoming a real life Pac Man in a giant game because by drinking Bud Light, you're telling the world you're #upforwhatever.

Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.