David Reviews

 Biting the hand that feeds us since 2002.

PPL
"Isn't This Life Enough?"
60s
20 January 2014
USA Power Utility Companies

Scottish band Admiral Fallow have adapted their own song Isn't This World Enough? for this feel-good ad for an American power company. It's a heart-warming collage of imagery and successfully conveys the idea that the reliable and easily-controlled energy provided by PPL is something that provides comfort to its customers.

Google Nexus
"Oven Woe"

Martin said:

indeed they do!


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Latest Work

Subito
"Wardrobe"
30s
3 Mar 2015
One of three spots for Italian internet service Subito which exploits a simple but clever idea: the notion that you can turn an unwanted item into the thing you've always longed for. This particular ad sees a keen rower taking to the water in his ideal kayak after finding his wardrobe a new home, and observes that he may want a coach to go with it.

Johnson's
"So Much More"
30s
2 Mar 2015
This slowmo ad suggests the parent is only part of the story in bathing your child. A Johnson's bubble bath doesn't just make for a clean baby, it's a sense-tingling experience of mental and emotional nourishment. So there you go. Other bath time products may leave your infant understimulated and bereft. Be warned.

Homebase
"My Way"
40s
2 Mar 2015
Homebase's campaign continues to emphasise the ease with which anyone planning to decorate can transform their home. Using a cushion as a starting point, a couple explore the possibilities open to them; getting hands-on with the various colour schemes and furniture choices that could make their living room the perfect place to relax.

BASF
"Knowledge"
30s
2 Mar 2015
The industry giants arrive to help a scenic African region tackle soil erosion in order to preserve its water supply. A VO sounding like a reassuring relative tells us that their know-how ensures the water will run. The local villagers look understandably chuffed that BASF have come to their aid. They really are determined to stand out as the nice chemical manufacturers.

Jacob's Snacks
"Police"
30s
2 Mar 2015
The latest in the brand's series featuring the miniature chef protagonist sees him attract the attention of the rozzers. A traffic ticket seems inevitable until he successfully distracts them with his range of flavoursome snacks. Both sides walk away feeling they've pulled a fast one and cheffy is free to careen along the road at a dangerous 12mph again.

32 Red
"Master Wow"
30s
3 Mar 2015
The online outfit has drafted in the Mr. Miyagi of internet gambling in order to improve its operation. Cue cod - sorry, sardine - philosophy and gravity-defying shenanigans as Master Wow weaves his magic on the 32 Red staff...and rains coins from a great height on the heads on pedestrians below. Whether all this actually helps the punter at home remains to be seen.

Walkers
"New Mixups"
30s
2 Mar 2015
As a result of his immersion in concrete - we presume - Gary Lineker is recovering in hospital. His offspring come to visit, but he's too preoccupied with a bag of Mixups from Walkers to really care. To add insult to injury, he doesn't even offer to share it. This calls for retribution in the shape of further bodily trauma, which the kids duly carry out.

Maybelline
"Flawless Foundation"
20s
3 Mar 2015
The relentlessness of the VO reminds us of the admonished dog in the well-known cartoon, who just hears his owner saying: 'Blah blah blah blah Ginger blah blah Ginger blah'. Likewise, all we really hear of this ad is: blah blah blah flawless nude blah blah blah blah nude. Maybe that's the intention, so we look up and see who's nude and flawless; or maybe they should just have made the whole thing more interesting from the start.

Barclays
"Animals"
30s
2 Mar 2015
Another engaging spot in the Digital Eagles campaign, featuring a boy and one of the eagles we've seen before. They seem delightfully natural with each other; the boy confidently blitzing his nascent gaming creation in order to start afresh. "It can't be called Catchy Crab any more, can it?" asks the eagle, now that the crab characters have been deleted. But the boy has his answer ready.

Subito
"DeeJay"
30s
3 Mar 2015
One of three spots for Italian internet service Subito which exploits a simple but clever idea: the notion that you can turn an unwanted item into the thing you've always longed for. This particular ad has a slightly fey young chap controlling the dancefloor with his much-desired turntables, which his parents were able to buy for him by selling his unused bicycle.

Subito
"Tennis"
15s
3 Mar 2015
One of three spots for Italian internet service Subito which exploits a simple but clever idea: the notion that you can turn an unwanted item into the thing you've always longed for. This particular ad has a banjo which becomes a tennis racket. No longer does its original owner need to practice his backhand with the musical instrument because its sale means he can purchase the racquet of his dreams.

Pension Wise
"Free Impartial Guidance"
30s
2 Mar 2015
The Government points those nearing retirement - depicted here as animated figures without eyes or mouths - in the direction of their new pensions advisory service. The signpost motif is a simple way of illustrating the options available to those unsure about what to do with their pensions, and the scheme's aim to find those concerned the right solution.

Arnold Clark
"Customer Before Car"
30s
2 Mar 2015
This new spot for Arnold Clark sees the cars themselves take a backseat as the importance of the customer is trumpeted instead. Busy people, outdoor enthusiasts, and families all interact with invisible motors before the VO assures us we're the priority when it comes to buying a car. Safe, but far more engaging than their previous ear-splitting effort.

BBC
"Little Painting Challenge"
20s
2 Mar 2015
"Get creative!" is the message in this colourful plug for the BBC's Little Painting Challenge. The upbeat VO encourages the nation's budding artists to produce a postcard-sized masterpiece to be displayed in a gallery. And why not? We've already had sewing bees, bake-offs, and allotment competitions. If it's a hobby, you know the Beeb will be on it.

BBC iPlayer
"Always There"
30s
2 Mar 2015
Once again we raise the thorny issue of practicality in these spots for iPlayer. We suspect they're trying to convey the speed with which you can track down and connect to a programme by suggesting you watch something in the three minutes you need to fill while waiting for a train, but why go to the bother when you have to stop watching almost immediately?

Unum
"The Ageless Workplace"
30s
3 Mar 2015
This beautifully animated spot for income protection company Unum highlights the importance to employers of future-proofing their companies by being more flexible and responsive to their staff's needs. The workplace is ageing, and unless the specific needs of an older workforce are addressed, individual businesses and the wider economy will suffer.

St Mungo's
"Homeless Health Matters"
60s
3 Mar 2015
St Mungo's brings the healthcare needs of the homeless to the fore in this spot. The film shows a homeless man passing by various healthcare outlets while clutching a hospital drip. It's a thought-provoking effort designed to make you open your eyes when you're out and about; a potent reminder that what is readily available to us may not be so for others.

Audi
"Mechanics"
60s
3 Mar 2015
Audi has crafted a 60" blockbuster. A driver travels through a dust bowl, ignoring the message on his dashboard advising him to get a service. Mechanics left starved of his custom suddenly turn rabid and general pandemonium ensues. The driver's salvation is revealed to be an Audi Service Centre.

T K Maxx
"Red Nose Day"
20s
1 Mar 2015
Irrepressible Lily Allen parades prettily in a variety of costumes in this Comic Relief-related film for T K Maxx. The pop superstar seems to have shaken off the cynicism with which she was once associated in favour of a more carefree image and - in that mode - she has the perfect personality for this message.

Coca Cola
"Kiss"
30s
2 Mar 2015
Coca Cola is still trying to teach the world to sing in perfect harmony, it would seem. The music maybe modern but the idea of universal appeal remains the same and if only all the embittered folk around the world could lay down their arms and pick up a bottle of Coke instead then surely everything would be groovy, no?

Apple iPad
"Martin Scorsese"
60s
2 Mar 2015
This 60-second spot overflows with creativity on all levels. At the start, we see a brief written in chalk on a blackboard: 'Make a film with iPad'. From that moment onwards, the ad is packed with scenarios of art school students planning and developing their film, collaborating, experimenting, pondering - all of it captured on the school iPads.

Visit Wales
"Shout Out"
30s
1 Mar 2015
This pretty ad for Visit Wales is notable for the song by Welsh singer Kizzy Crawford. It replaced a track by fellow Welsh singer Cerys Matthews on the previous spot, and its infectious, upbeat chorus makes us suspect it's a sleeper hit that'll suddenly start gathering a lot of attention. Wales can only benefit from it, and we have to say it looks like a lovely place to visit even if we don't actually see that much.

Toyota Aygo
"Weather Forecasters"
2 mins 10s
2 Mar 2015
Weather forecasters are like astrologers - making confident pronouncements that appear to be based on nothing more than imagination. So in this Italian spot promoting the Toyota Aygo's canvas roof, two forecasters each have to drive an Aygo adjusted for cold or warm weather according to their meteorological predictions. It's amusing, but feels like something that would benefit from more authenticity.

World Rare Disease Day
"The Rarest Ones"
1 min 35s
1 Mar 2015
Do we tend to be more sympathetic to the plight of rare animals than to the problems of people with rare diseases? Yes, says this elegant film, which centres around a young man whose healthy appearance belies the fact that he has a chronic condition - hyperphenylalaninemia which can cause physical and neurological problems.

DECC
"The Power To Switch"
30s
1 Mar 2015
This government-funded film reminds us that we can save money if we're prepared to play the market when it comes to energy suppliers. As anyone sensible may have realised, the idea of different companies competing to supply the exact same product is capitalism gone mad and participating in the charade is only encouraging them to imagine we've fallen for it.

Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.