David Reviews

 Biting the hand that feeds us since 2002.

PPL
"Isn't This Life Enough?"
60s
20 January 2014
USA Power Utility Companies

Scottish band Admiral Fallow have adapted their own song Isn't This World Enough? for this feel-good ad for an American power company. It's a heart-warming collage of imagery and successfully conveys the idea that the reliable and easily-controlled energy provided by PPL is something that provides comfort to its customers.

Google Nexus
"Oven Woe"

Martin said:

indeed they do!


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Latest Work

Ella's Kitchen
"Veg for Victory"
30s
23 May 2016
Ella's Kitchen go on the offensive (albeit in adorable fashion) in the fight to get youngsters keen on their vegetables as soon as possible with this ad starring 'Sir Weanston Churchill'. No cigars or brandy for this pint-sized leader, though; only carrots, broccoli, or cauliflower will do. Playfully channelling Churchill's resolve, the food brand encourage parents to make veg a part of the weaning process rather than a mealtime no-go.

Carlsberg
"Pessimism for Optimism"
2 mins
23 May 2016
We've previously observed how the actor in this patriotic Carlsberg ad has become a familiar face during ad breaks, and now he gets the chance to do Shakespeare... sort of. "People of England, lend me your ears", pleads this pub-goer as the national team run fans through a traditional gauntlet of emotions on the TV. This isn't the time for work, DIY, or negativity to divide us - it's time for all of us to stand together with hope in one hand and a pint in the other.

Geico
"Butt Dial"
30s
23 May 2016
Pocket dialling can be a royal pain in the bum, and this latest Geico commercial highlights why accidental calls are just an intrinsic part of life. Unfortunately for this proposer, the love of his life is constantly taken out of the moment by her baseball fan brother and his inconveniently positioned phone. Another amusing addition to the insurer's long-running campaign.

Apple iPhone
"Thank You Speech"
30s
23 May 2016
Actor, singer, magician, and CV filler extraordinaire Neil Patrick Harris also proves to be an accomplished speech writer in this latest Apple ad. While sprucing himself up for an awards ceremony, Harris gets some practice in by asking Siri to recite his acceptance speech. While it's clear the iPhone program lacks emotional range, it's synthetic delivery of Harris's own stage directions ensure an enjoyable watch.

Vita Coco
"Karaoke"
60s
23 May 2016
There's a myriad of ways for you to work up a sweat, be it through exercise, physical labour, or mental exertion. Eventually, you're giving it your all on a beach hut karaoke stage, and it's this unlikely scenario which Vita Coco pitches as the ideal situation for some life-restoring coconut water. It's fair to say a mustachioed Frenchman giving a creative rendition of Celine Dion's 'It's All Coming Back To Me Now' is an oddity, but it's an enjoyable one.

Peugeot 308
"Novak's Beginnings"
60s
23 May 2016
Novak Djokovic can be a hard man to warm to, but this Peugeot ad released just in time for the French Open offers an enlightening glimpse into his childhood. As it turns out, young Novak struggled with the violin before a chance encounter with a tennis ball set him on his true path in life. The ad takes a more pedestrian route for the duration with shots of Novak enjoying the advertised vehicle with odd intensity.

Hostel World
"In Da Hostel with 50 Cent"
2 mins 30s
23 May 2016
Having brought Alan Partridge fans' dreams to life last year by having Chris Eubank turn his monocle to the nation's youth hostels, Hostel World now enlist the most appropriate spokesman imaginable: 50 Cent. Yes, that one. Considering his recent money troubles (we would say he doesn't have a cent to his name, but that wouldn't really work), there's an enjoyably mad sense of logic to the rapper extolling budget-friendly accommodation.

Braun Electric Shavers
"Beardimation"
45s
23 May 2016
Braun provide shear entertainment with this well-crafted film demonstrating their range of dexterous shaving equipment. Aardman Animation's stop motion expertise is apparent as these men let their faces become hairy canvasses. Facial hair is trimmed, sculpted, and styled in an arresting sequence which demonstrates the possibilities available to those who entrust their beards and barnets with Braun.

Suzuki
"Chat Nav"
30s
21 May 2016
Ant & Dec wouldn't be in the position they are if they weren't up for a good chat, and this latest Suzuki shows the pair are keen to keep the banter going via sat-nav. While a couple test drive the Vitara, the mischievous duo bring the saleswoman in the backseat into play by casting her as daughter, sister, and even mistress. Careful now, lads - John still needs to keep an eye on the road!

U.S. Bank
"Lights"
50s
19 May 2016
"Let there be light!" say U.S. Bank with a suitably illuminating commercial which portrays the institution with the kind of restrained optimism currently so prevalent in the financial sector. It's a compelling treatment both aurally and visually, with Gorgeous director Patrick Daughters flicking the switch on a rapid-fire light show.

BBC Sport
"European Championships"
60s
21 May 2016
Good to see the BBC was able to make use of the 'Versailles' props and scenery after filming finished to create a trail for their coverage of this summer's European Championships. Gary Lineker and the usual suspects are dandied to the hilt as they make their way through pre-revolutionary France in search of the football.

Pepephone
"Horse: Maximillian"
40s
21 May 2016
What cheesily classic tropes makes your heart pound in your chest? The energetic violins of Vivaldi's Four Seasons? A horse galloping along a beach at dawn? Ridden by... another horse? Whoa, back up there a minute! Yep, that's what we're seeing. As the music reaches a frenzied crescendo the camera pulls back to reveal horse-on-horse galloping action. All in the name of a Spanish mobile network. Dig it, baby.

Asda
"Pizza"
10s
18 May 2016
In this ten-second spot for Asda, a pizza box is retrieved from the freezer in the style of a pizza being pulled from a restaurant oven. It's a neat idea but ten seconds doesn't really give it room and all you really learn from this ad is that Asda sells pizzas. Which - to be fair - you'd probably have guessed if you didn't already know!

Samsung Televisions
"Lifelike"
30s
18 May 2016
Samsung tries to explain that their latest SUHD TV is their "most lifelike yet" by putting a CGI screen in a CGI landscape and inviting us to compare them. As we've said before, it's a thankless task because anyone in the market for one will be viewing on a supposedly inferior telly to start with. But if we're supposed to be impressed by its "quantum dot display", wouldn't it be helpful to be told what it means?

Williams Syndrome
"Nephew"
2 mins 30s
22 May 2016
The tone of this excellent awareness film for Williams Syndrome is set in the first moments when actor Mathew Baynton (who also wrote and co-directed this film) is asked "How's James Corden?" in lieu of an enquiry into his own well-being. It's not just funny, it serves as a metaphor for the difficulty of raising awareness of little-known ailments.

Samsung Galaxy
"Sink"
45s
19 May 2016
A young man fears the worst when the young woman he fancies drives away without giving him her phone number. Sure, she has his but what are the chances she's going to call? In a highly relatable sequence, he constantly checks his phone, has his hopes raised when someone else with a similar ringtone receives a call and basically turns into a hopeful nervous wreck.

VW Tiguan
"School Run"
60s
21 May 2016
Last year's shocking revelations about VW's use of technology to avoid accurate emissions readings was one of the most humiliating episodes in corporate history. Finding a way back from that kind of reputational self-sabotage was never going to be easy. One of the questions that must have weighed heavily on the car manufacturer as they sought to rehabilitate their image is 'should we keep apologising?'

Danone Light & Free
"Shadow"
60s
17 May 2016
A young woman walks along vibrant streets with a spring in her step... but, as she discovers, not nearly so much spring as her shadow has. That's because she's just eaten a Danone Light & Free yogurt, which stops her feeling enormous and bloated like other yogurts are, er, known for doing. It's a pity women are still targeted like this, although you cannot fault the execution... it looks lovely.

Top Gear
"Car Shopping"
20s
18 May 2016
Judging by the unfavourable like to dislike ratio attached to this teaser trailer on YouTube, it's fair to say the revamped Top Gear's upcoming series has a job on its hands in winning over naysayers. Luckily, hosts Chris Evans and Matt LeBlanc are hard at work in the production office... well, sort of. After what seems to have been an endless hype trail, episode one - for better or worse - can't come soon enough.

Captain Morgan
"Captain's Face"
20s
18 May 2016
Having consigned their flesh and blood incarnation of Captain Morgan to the spurious history books, the rum brand expand on their new 'Live Like The Captain' angle with an on-deck party. We're encouraged to "captain" everything in their sight to make our night the stuff of greatness. Overly-familiar logic, but it's diverting enough. We still wouldn't want that permagrin approaching us on the dancefloor, though.

Fitbit
"Get Moving"
20s
18 May 2016
Fitness gizmo specialists Fitbit advise us to make like Fats Domino and get more use of our legs, whether it's in lieu of the bus, the lift, or simply going out for a stroll with the family. With the brand's latest wrist accessory, punters can gauge whether they've hit the ideal number of steps for the day, or if there's still plenty of pavement to pounded.

Virgin Atlantic
"One Day"
30s
18 May 2016
An intriguing launch film for Virgin Atlantic's 'One Day' campaign sees the airline compile a vivid montage of the destinations and experiences that many of us have allowed to slide down our list of priorities. To encourage more holiday dreams to take finally take flight, the carrier is inviting travellers to relate their long-delayed adventure plans via social media for a chance to win Virgin Atlantic tickets.

Girls Who Code
"Theories"
60s
18 May 2016
This spot for the nonprofit advocacy group Girls Who Code is a terrific way to spur school-age girls into addressing the tech industry's gender gap. Instead of taking the well-trodden route of cosily encouraging them into thinking they can code just as well as boys, this 60-second spot lists the reasons they can't. And naturally, each and every one of these assumptions is completely ridiculous.

Hulu
"Mike"
30s
18 May 2016
Another amusing commercial from Hulu highlighting the dangers of making an innocuous comment during telly chat. All poor Mike wants to do is show he's as up on 'Empire' as his friends - but his inner voice knows the shameful truth. By the end, he's is on the verge of a full-blown existential crisis. Best get to streaming that backlog, Mike... or whoever you are.

Hulu
"The Path"
30s
18 May 2016
We like to think if we ever got the chance to meet our heroes, we'd know exactly the right thing to say. Well, this chap seems to be on the right track when he meets Aaron Paul in his local bistro. Is he a fan of Paul's new Hulu show, 'The Path'? Of course he is! Has he caught up with every episode? Every last one! Alas, that's where things start to go downhill.

Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.