David Reviews

 Biting the hand that feeds us since 2002.

PPL
"Isn't This Life Enough?"
60s
20 January 2014
USA Power Utility Companies

Scottish band Admiral Fallow have adapted their own song Isn't This World Enough? for this feel-good ad for an American power company. It's a heart-warming collage of imagery and successfully conveys the idea that the reliable and easily-controlled energy provided by PPL is something that provides comfort to its customers.

Google Nexus
"Oven Woe"

Martin said:

indeed they do!


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Google Glass
"FKA Twigs"
2 mins 12s
22 Oct 2014
FKA twigs has pretty much defined the blurry boundary between promo and commercial with this collaboration between herself and Glass from Google. Despite the meltdown of the traditional business model in the music industry, we've still tended to perceive the idea of an artist receiving money in exchange for the use of their work in advertising as a sell-out.

ASR
"The Other Games"
90s
22 Oct 2014
A wonderful array of unusual sports appears in this Dutch commercial for The Other Games - supported by ASR. And there's a sheepish cameo from a pair of footballers from the Dutch World Cup squad, which lit up this summer's tournament with a thrashing of Spain only to slink out of the competition after a penalty shoot-out in the semi-finals.

Replay Jeans
"The Hyerflex Tests"
1 min 35s
22 Oct 2014
For once in a fashion ad, there's actually some purpose to the lust-inducing choreography... these young men and women are perfectly demonstrating the jeans' stretchability through their impressive flexibility. And if that means Europe's youth can frolic in them without fear of a badly-timed rip earning them the ridicule of their friends, then this is a product many will get behind... as it were.

Coors Light
"Frozen Pint"
30s
22 Oct 2014
Having built his Ice Bar in the previous - and fantastic - ad, Jean-Claude Van Damme continues his search for something that matches the refreshment offered by a Coors Light. So we see him inside the bar itself, lovingly tending its surfaces and shimmying to a track on the ice jukebox. Satisfied with his moves, he goes to fetch his glass of the beer in question - only to find it's frozen solid.

Carte D'Or
"Gelateria"
30s
22 Oct 2014
Eton Mess... while not the most challenging or imaginative desserts to make, if done properly it can be sublime. The difficulty is that this means it can't be mass produced. This spot for Carte D'Or does its best to make an appetising connection between the real thing and the branded ice cream, but it's a stretch to compare convincingly and it shows.

Carnation Milk
"Food Network Sponsorship"
80s
22 Oct 2014
A tasty set of bumpers for Carnation features a sped-up stop frame technique filmed from overhead, demonstrating a variety of meals and desserts being made using Carnation products. While the look remains consistent and the brand features prominently, the music for each differs enormously; setting a distinct mood for each culinary creation.

Birell Turbo
"The Lab"
45s
22 Oct 2014
The poor slobby specimen that is the human male gets the chance to transcend his limitations for a few hours in lab conditions, thanks to energy drink Birell Turbo. This endows him with exceptional qualities from the rest of the animal kingdom, such as "the ferocity of the gorilla... the reflexes of the kangaroo... and the reasoning of the bear". Who wouldn't want to have the reasoning of the bear? Exactly. Great stuff.

Amazon Fire
"Fast and Furious 6"
30s
22 Oct 2014
This ad for Amazon Fire not only entertains but has its message firmly at the heart of the aspect that's most amusing. It focuses on the fact that the service responds to voice commands, and so has an array of unlikely people requesting Fast and Furious 6 as authoritatively as they can. Astutely, it acknowledges the novelty of this feature by showing the self-consciousness some have in behaving this way - if everyone onscreen were comfortable with it, we'd merely find it immensely irritating.

Direc TV
"Creepy Rob Lowe"
30s
22 Oct 2014
Direc TV keeps nailing it... once again, they've served up a delicious feast of an ad rather than a nuked TV meal. Rob Lowe is in fine form as his mature, respectable self with a Direc TV subscription - and the self he could have been if he were a cable TV viewer. While the first Rob is a clean cut, suit-wearing coffee drinker, the second is a supercreep who probably makes his own moonshine in hubcaps. Excellent.

Renault
"Jonathan Ross Bumpers"
45s
18 Oct 2014
These bumpers for Renault sponsoring Jonathan Ross may have been done on a shoestring budget but as a result they're rather good because of their distinctive feel. Kudos to the director. Highlighting the idea that the car offers a more "interesting" ride, they humorously feature rudimentary visual cues that it will take you into uncharted territory, such as the cold wastes of space or the depths of the ocean floor.

Morrisons
"Match & More Card"
30s
20 Oct 2014
Now this is interesting: Morrisons has introduced a card which price matches not only its rivals Tesco, Asda and Sainsbury's - it price matches Aldi and Lidl too. The precise mechanics of this aren't explained, but we imagine we're supposed to infer that if it's simple enough for Ant and Dec to understand, it's definitely simple enough for us to understand. Which supermarket will react first, we wonder?

TransferWise
"Party's Over"
30s
20 Oct 2014
This strange beast is a tad confused but feels promisingly entertaining. A young city sharp steps out of a lift and strides briskly through an office bash in its final throes of decadence paid for with customer charges for overseas transfers. Befuddlingly, he is one of the bankers - but then tells us the party's over thanks to the low charges offered by TransferWise. It's quite hard to follow - like a 60" idea squeezed into half that time - but it still kind of works. Be interesting to see how it's followed up.

Cirque Du Soleil
"Kooz"
60s
20 Oct 2014
Cirque Du Soleil is such a powerful brand that all it has to do is show snippets of the performers doing their thing to get people to book their tickets in droves. What we like is that this hasn't been filmed and edited just any old how, though - as much care and craft has gone into the making of this as goes into the show itself.

Google
"Motorbike Trip"
30s
18 Oct 2014
Lovely ad, this. Focusing on just one aspect of Google Talk, it has a young guy planning a trip to the coast on his motorbike. Land's End sounds like a cool place to go, and Google tells him the weather's clement. So what's to stop him? He asks for the route. Google informs him. There's a lovely truthiness about this because being able to ask for details rather than stopping to type questions is really convenient in certain situations... even if the info you get back isn't.

Galaxy
"Not a Screen"
30s
18 Oct 2014
This isn't just a touch-screen phone, you know. It's a camera, a movie player, a light in the dark, a window. Pretty much any other phone that isn't just a phone, then. Except you can scribble notes on this one. Hang on - if that's its USP, why doesn't the ad concentrate on it and tell us the benefits of being able to scrawl something indecipherable on the screen instead of tidily typing? Oh.

Argos
"Ode to Joy"
30s
21 Oct 2014
A pyroclastic flow of colourful toys erupts in a sterile, all-white bedroom, defying gravity as Ode to Joy rings out. Dolls, Lego bricks and crayons hurtle through the air with slow-motion grace and a large yet elegant super informs us there's up to a third off Barbie, Hot Wheels and Monster High, whatever that is. A visually impressive homage to the annual onset of Christmas Fever.

118 118 Money
"When Banks Say No"
30s
20 Oct 2014
With the need for dial-up directories petering out, you'd expect 118 118's advertising to have disappeared completely. But you'd be wrong. It's merely morphed into something else: loans. Don't need a phone number but could do with some dosh? 118 118 Money's your man. Or men, should we say, as the duo speed round in tiny go-karts offering cash to people whose banks have said no. Astonishing.

5 On Demand
"Summer 2014"
60s
21 Oct 2014
This spot telling us what's available to view on Five does so with the assistance of some nifty origami in the channel's colours. Thus there's everything from a paper pistol to a pink and purple planet as the VO reminds us of crime dramas, reality shows and more. We can imagine it being quite a challenge to come up with all the different visual cues, let alone actually fashion them.

Ballantine's
"Could Be True Story"
1 min 55s
21 Oct 2014
A tongue-in-cheek tale of how Ballantine's has tenaciously clung on over the decades; surviving prohibition, new recipes, complementary products and fads, only to end up dispensing with everything but the original blend. "It wouldn't be such a flash film," we're told by the narrator in this amusing piece for the drink, if it had been nearly two minutes of explaining that nothing had changed since it was first created.

AMF
"Yes!"
1 min 40s
21 Oct 2014
This jolly and utterly bonkers piece of work from Sweden provides answers to worries about pensions via a singing drummer atop a tall building. All around him, people pose their concerns about the money they'll receive when they finish working and he provides them with a resolute yodelled 'yes' to the chorus of a very recognisable Euro-anthem which - infuriatingly - we can't quite pin down.

Currys PC World
"We Start With You"
60s
21 Oct 2014
You have to stay with this to the end to 'get' its conceit. Most of the ad is spent setting aside the thousands of goods available at Currys PC World which aren't wanted by a particular punter and - once everything else has been eliminated - the one thing he does want is the only thing left standing. It's been done with considerable visual flair and the movement is very effective... only the decision to place it in a cold warehouse lets it down.

KFC
"Fans"
90s
21 Oct 2014
Young fans of Scottish rivals Dunfermline Athletic and Stirling Albion are the stars of this touching new film for KFC. The youngsters both dress in their respective team colours before heading to the game where they sit at opposite ends of the ground. What isn't clear at the start is that these two live in the same house - because they're brothers.

O2
"Wedding Planner"
30s
19 Oct 2014
Another in this excellent new series for O2 making further use of their dog-like cat. Once again he's called into action by a telecommunications-based crisis and - once again - he's not found wanting. He charges across the countryside until he's able to convey the entire difficulty to an o2 guru with a single nod of his feline head.

Chanel No. 5
"You're The One That I Want"
3 mins 20s
20 Oct 2014
This is both spectacularly risible and risibly spectacular; demonstrating once again how Chanel's determination to make a big statement with their advertising surpasses every other consideration... not least effectiveness. Watching this is an endurance event and anyone who takes in the whole thing without switching channels (or Chanels, if you like) deserves an award.

Netflix
"Moustache"
30s
16 Oct 2014
Another of the commercials out of Germany reminding us that we don't need to compromise when we want to watch television. As the camera moves in on a man combing his moustache, he wonders aloud why we're watching him. And on that surreal note, he diverts his attention back to a mobile device on which he's watching something entertaining.

Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.