David Reviews

 Biting the hand that feeds us since 2002.

PPL
"Isn't This Life Enough?"
60s
20 January 2014
USA Power Utility Companies

Scottish band Admiral Fallow have adapted their own song Isn't This World Enough? for this feel-good ad for an American power company. It's a heart-warming collage of imagery and successfully conveys the idea that the reliable and easily-controlled energy provided by PPL is something that provides comfort to its customers.

Google Nexus
"Oven Woe"

Martin said:

indeed they do!


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Latest Work

Nando's
"Fino Platter"
40s
28 Jun 2016
Earlier this year there was much hilarity on social media as Americans tried and failed to understand the concept of "a cheeky Nando's". The owners of the chicken restaurants must have enjoyed it... not least because you can't buy that kind of publicity. Neither can you buy a place in popular culture and Nando's enjoys this as well. It's the "turn to" reference of comedians like Jack Whitehall when they want to invoke a certain kind of dining experience.

Gemfields
"India"
50s
28 Jun 2016
This is one of a trio of ads for Gemstones, which produces ethically-sourced precious stones. The ads focus on rubies, which according to jewel lore stand for passion, protection and prosperity; and this particular execution is for the latter. A young Indian woman is intimidated by the bright lights of the city in which she hopes to make her way, but she feels fortified by the presence of her jewellery.

Gemfields
"Europe"
50s
28 Jun 2016
In this spot for ethically-sourced gemstone company Gemfields, a young woman is reminded by her ruby ring and bracelet of the passionate time she spent with her man the night before. It's one of three ads which focus less on the look of the jewellery, and more on the meaning it has for the wearer.

Gemfields
"China"
50s
28 Jun 2016
This is one of three intriguing ads for Gemfields, which produces ethically-sourced coloured gemstones for jewellers around the world. The spots focuses on rubies, but the emphasis is more about the significance of the items rather than their design. In this one, a Chinese artist rewards her hard-working assistant with matching ruby jewellery.

Iceland
"Online Order"
30s
24 Jun 2016
The inexpensiveness of Iceland is strongly emphasised again in the latest instalment of their new campaign. Wisely, any sense of the supermarket's cheapness is hugely offset by the solid, sober approach taken by director Ollie Murray as he presents a family who are sensibly trying to keep down their costs in a charming series of vignettes.

Blini
"Mexico vs Turkey"
20s
27 Jun 2016
Having sought inspiration for their range of dips and spreads, French food brand Blini give us a taste of Mexico and Turkey's respective approaches to the dancefloor. High-tempo choreography and decorative costume design combine well in this 20" ad featuring two dancers sizing each other up before unleashing some moves that would put many a discotheque regular to shame.

Blini
"Lebanon vs Greece"
20s
27 Jun 2016
With Euro 2016 and Wimbledon on our screens, hummus versus tzatziki may not immediately scream essential viewing, but this ad for Blini makes for an eye-catching dance-off. Dancers representing Lebanon and Greece respectively illuminate the dark void behind them while the restless soundtrack attempts to keep up with the on-screen theatrics.

Sony Xperia
"James Buckley"
30s
24 Jun 2016
This campaign is getting into its stride now. Erstwhile Inbetweener James Buckley appears to be astonishingly like his alter ego Jay in this commercial for the Sony Xperia. He and his mates are messing around in a pool hall and only his unlikely-looking beard separates him from the teenage fantasist he portrayed so convincingly.

Burger King
"Whopper Blackout"
7 mins 03s
23 Jun 2016
Ignore the sinking feeling you'll feel when you discover this exceeds seven minutes, as it'll fly by. This has to be one of the most accomplished piece of longer-form advertising we've ever seen. It intrigues from the start, sustains the interest and provides plenty of laughs along the way. Simon Levene deserves a lotof credit for mining this seam and finding some real nuggets of humour.

Bicky Burger
"Miracle"
1 min 50s
24 Jun 2016
After a hard day appropriating the taxes of hard-working families from the council estates of England, the citizens of Brussels like nothing more than eighteen litres of beer followed by an ill-advised Bicky Burger... a deep-fried amalgam of beef, lamb and horse meat planted inside a toasted bun with sesame seeds, covered in a tricolour of sauces plus cucumber and fried onion, all served up in a special pouch.

A-Z
"Zlatan Ibrahimovic"
1 min 48s
24 Jun 2016
In this immensely atmospheric piece of work, the words of Swedish footballer Zlatan Ibrahimovic are put into the mouths of aspiring athletes. It is an inspiring speech displaying the level of self-belief we've come to expect from a star with as rampant an ego as anyone in world sport. This, after all, is the man who responded to the news that he'd been named the second greatest Swedish sports star of all time by saying: "On that list I would have been number one, two, three, four and five, with due respect to the others."

Docusol
"Make a Nappy Happy"
2 mins 19s
24 Jun 2016
An unfilled nappy is an unfulfilled nappy - that's what we learn from this playful animated song for Docusol, the constipation relief medicine for babies. The ditty explains how a guitar-playing diaper longs to feel browned off in the literal sense of the word, and isn't happy unless it senses the imminent arrival of a reluctant turtle. Probably quite cathartic for parents.

DNB
"Wings"
60s
24 Jun 2016
This ad for DNB from Norway has it all: it's simple, captivating, effective and charming. An ageing couple go into a shop to make a purchase and are nervously anticipating something... but what? As their transaction goes through, the awaited event starts happening - they sprout wings, which let them take off whenever and wherever they want.

Literacy Partners
"What Kids Read"
65s
22 Jun 2016
This clever and intriguing film for Literacy Partners puts a new slant on the importance of knowing how to read. At first, our assumption is that without being able to decipher the letters on a prescription tub or a bottle of drain cleaner, these youngsters' lives could be in danger. But that isn't where this is taking us.

Tesco Mobile
"Smile"
40s
23 Jun 2016
Oh, the irony! It's just as well this commercial includes the words "this summer" when boasting about the uniform price across Europe available with Tesco Mobile because the decision taken overnight in the UK will ultimately mean a renegotiation on relatively trivial matters such as this as well as on the more important aspects of our relationship with the civilised countries of the EU.

BBC Sport
"From Every Angle"
40s
21 Jun 2016
Wimbledon's fortnight is compressed into 40" in this year's trail from the BBC for their coverage. It's beguiling visually but could probably do with a bit more oomph aurally with a groovier soundtrack. Mind you, how long will the BBC retain the rights to Wimbledon now that Team Rupert is about to take charge of the country?

Wimbledon
"The Groundsman"
75s
21 Jun 2016
Another of the excellent series of films pushing Wimbledon to an American audience zeroes in on the tournament's groundsman. Once again director Olly Goodrum's elegant documentary skills give the film an impressive feel and absolutely underlines the sense of classiness the All England Club wants to convey.

Wimbledon
"The Ballboy"
75s
21 Jun 2016
This is one a series of meditative films focusing on an aspect of the world's most revered tennis tournament to help market it in the US. Director Olly Goodrum directs his camera at one of the tournament's ballboys who reveals how long he had harboured the hope of participating in the event and how happy he is to have realised his ambition. This has a lovely tone.

Co-op Supermarkets
"Quiet Night In"
10s
20 Jun 2016
This postscript to the main campaign is built around a get-together to watch the football. As before, the emphasis is on spontaneity in a bid to cement the Co-op's role as the place you go to when you haven't the time or energy to go to a big supermarket. It reflects what people actually do, of course, so it won't do any harm to endorse it.

Jacob's Cracker Crisps
"Crackin' Duets"
1 min 46s
14 Jun 2016
Mark-Francis Vandelli and James ‘Arg’ Argent (from Made in Chelsea and The Only Way is Essex respectively) have a lip-synch battle in this extension of Jacob's current TV work. Fans of the two series will doubtless enjoy seeing these two make twits of themselves and this seems sure to drive a decent-sized audience for this online work.

Asda
"James's Picnic"
40s
13 Jun 2016
Cyclist-hating James Martin stays behind to make the picnic as a family heads into the hills on their bikes. Does the dishevelled chef use the same mode of transport once he's got their food ready? Of course he doesn't. The food offering in this is interesting... kind of makes you want to try it but you don't need Asda for that.

Nike
"Worth The Wait"
60s
23 Jun 2016
This dignified Nike commercial acknowledges the occasions when triumph overawes all other faculties by capturing Cleveland Cavaliers supporters as the team celebrates their first NBA crown on-court - just try asking Cavalier fans to put their emotions into words though.

BBC Three
"Let's Go There"
30s
23 Jun 2016
This striking promo for BBC Three shows the channel isn't afraid to "go there" now that the dust has settled on its switch from television to online. If you want to see the comment section surge into life, then discussing topics such as dangerous dogs, transhumanism, and the death penalty is a surefire bet. Each scenario is depicted with an agitated spirit as opinions from both sides of the argument flood the screen.

Ray Ban
"Long Wave"
6 mins 28s
23 Jun 2016
This lengthy film for Ray-Ban directed by Somesuch's Rollo Jackson follows a teenage girl as she drifts through her humdrum existence before happening upon a rust-ridden car with a powerful radio signal. Grime MC Trim's 'Before I Lied' offers an escape from reality before Agnes decides it's time to walk tall. It's an elusive portrayal of the brand, but the intriguing story unfolds with fetching photography and well-judged musical interludes.

Hotels.com
"Rocket Scientists"
30s
22 Jun 2016
Booking.com's uniformed spokesperson shows why he's ascended to the rank of captain in the obviousness stakes with this ad promoting the website's loyalty scheme. With military clarity, Captain Obvious explains how accumulating ten nights earns travellers a free one - an ideal bonus for both rocket scientists and non-rocket scientists alike.

Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.