David Reviews

 Biting the hand that feeds us since 2002.

PPL
"Isn't This Life Enough?"
60s
20 January 2014
USA Power Utility Companies

Scottish band Admiral Fallow have adapted their own song Isn't This World Enough? for this feel-good ad for an American power company. It's a heart-warming collage of imagery and successfully conveys the idea that the reliable and easily-controlled energy provided by PPL is something that provides comfort to its customers.

Google Nexus
"Oven Woe"

Martin said:

indeed they do!


CLICK HERE TO SEE CLIP

QUICK SEARCH

Latest Work

Sea Shepherd
"Ultimate Death Scene"
1 min 40s
30 Jul 2015
Lobby group Sea Shepherd presents a graphic portrayal of a whale's traumatic end with a riveting physical performance from actor David Field - one that brings whaling into the spotlight in intense, gory detail. It's a deeply stressful watch as the horror of the scenario begins to take hold. It's hard to avert one's eyes thanks to Field's commitment and director Tony Prescott's unflinching lens.

Smyths
"WWE 2K16"
55s
30 Jul 2015
This impressive ad for the latest WWE video game sees a man digging in the desert for reasons unknown. He suddenly unearths a dusty championship belt - one known to clued-up fans as the "Smoking Skull" belt. As the mystery figure proudly wraps the trophy over his shoulder, he turns to the camera to reveal he's no other than Stone Cold Steve Austin.

Virgin Media
"Sofa Bear Demonstration"
32s
30 Jul 2015
Sofa bear indulges in a spot of conducting to compare Virgin Media and Sky's broadband performances. When a bear gestures at you to start playing, you'd better do it. Alas, Sky musician Tobias can't cope with multi-tasking. The Virgin Media trio, however, are far more pleasing to ursine ears thanks to the brand's DOCSIS 3 fibre-optic cables.

All 4
"What Not To Do... "
30s
30 Jul 2015
This collaboration between Scope and All 4 sees comedian Alex Brooker pick up from where he left off in highlighting the awkwardness surrounding disability. He uses the "Beadle's About" format to set up cringe-worthy scenarios featuring actors and the unsuspecting public. It'll be interesting to see the results, but Brooker has experience in balancing humour and incisiveness with the subject.

Moonpig
"To The Rescue"
30s
30 Jul 2015
This woman has a number of people in her life deserving of a greetings card, even if it sometimes takes until the last minute to get organised. Thanks to Moonpig's next day delivery option, both sender and receiver won't be disappointed. There's something a little odd about the lead performance, but it's attractively shot and presents the brand as a reliable option.

Red Bull
"Air Race at Ascot"
20s
29 Jul 2015
Red Bull delivers on its promise of wings with the upcoming Air Race World Championships at Ascot. It's an entirely different proposition to the one the famed racecourse usually offers, but the cinematic imagery captures the speed and skill on display from these pilots and the event should provide decent thrills if the weather holds up.

Channel 4
"Box Sets"
40s
29 Jul 2015
There's an enjoyable ebb and flow to this ad showcasing the box sets available on Channel 4's All 4 service. Familiar faces from Channel 4 programming wax lyrical about their favourite moments from the likes of Spaced, Father Ted, and the Inbetweeners with the same enthusiasm we all feel when our beloved shows come up in conversation.

STV Player
"Eric from Accounts"
20s
29 Jul 2015
Bob's quietly sitting down with his lunch when Eric from Accounts comes to join him. A conversation about the price of paperclips isn't what Bob's after; so, not caring whether he looks sadly desperate to catch up on Emmerdale or simply antisocial, he plugs himself into his STV player. Clean and simple animation makes for a diverting watch and it will resonate with those looking for time to tune in and relax during the daily grind.

Sainsbury's
"Test Lab"
30s
29 Jul 2015
Sainsbury's schoolwear range receives a right good going-over in this fun commercial. The kids featured are clearly having a ball as they stretch, soak, and spin in laboratory conditions. The clothes themselves seem to stand up to the rigours of energetic playtime though, and that always proves persuasive to families at this time of year.

BBC
"Edinburgh Festivals"
30s
29 Jul 2015
The BBC have set themselves the mammoth task of covering all the stand-out cultural goings on during this year's Edinburgh festivals. "Anything goes," as one comic shrewdly puts it, so artforms of every kind can be found across the capital. Thanks to this multi-platform coverage, fans can enjoy the events without having to deal with the crowds, queues, and over-priced pints.

Carlsberg
"Kickabout"
80s
30 Jul 2015
Days before the professionals get back on the pitch, there's no better time than to appreciate a good old game of footie down the park. Only Carlsberg - being Carlsberg - are sure they can do something with jumpers for goalposts that'll leave Ron Manager speechless. As soon as the keeper's makeshift goalposts align themselves to the proper distance, you know something's different about this pitch.

Bensons For Beds
"The Right Bed"
30s
29 Jul 2015
Following on from their lovely campaign opener, Bensons for Beds want to show us the science behind providing the discriminating sleeper with their ideal bed. In view of other shoppers, one is encouraged to hop on the "Comfort Station" while technical wizardry tracks your movements. Wouldn't it be nice if children were offered the same service for jumping on beds - just to get the bounce that's just right.

Kellogg's Rice Krispies
"Spike"
30s
29 Jul 2015
There's a tremendously lovely VO performance from a very young actor in this animated film for Rice Krispies. Sensibly, the visual aspect plays second fiddle to the youngster's sparkling contribution but, in doing so, it offers a perfect illustration of the story. The gentleness of this offers a subtle endorsement of the cereal's wholesomeness (which is probably as imaginary as the story but hey-ho!).

Geico
"Blind Copy"
15s
29 Jul 2015
This spot follows on from a short ad for Geico in which a company decides to message people over a loudhailer instead of emailing them. One office worker who is accosted in this fashion interrupts the messenger to ask why a colleague is lurking ineffectually behind a potted plant nearby. The answer is brief - and funny.

Geico
"Email Review"
15s
29 Jul 2015
This is from a series of short US ads for Geico which point out there are good ways to save company money and bad ways to save company money. Not quite sure how verbal emails could be considered in any way cheaper than firing off a few words via a keyboard, even if efficiency didn't come into it - but the deadpan humour raises a wry smile.

Nissan Leaf
"Granny Martha"
80s
29 Jul 2015
An intrepid granny receives an emergency call from her chump of a grandson who has got himself stranded without petrol in Death Valley. Naturally she's off to the rescue in her electric Nissan Leaf; impishly explaining its lack of 'tailpipe' to the cops who stop her on the way. This overlong spot does the job in suggesting the car's mileage capability, but the whole thing would be far better if Martha and Alex were less ghastly.

Stella Artois
"Host Beautifully"
60s
29 Jul 2015
This decadent film for Stella focuses on a quartet enjoying the high life. Filmed to make it look initially as though they're on a balcony, it's a neat surprise to discover instead that they're in a hot air balloon and the friendly gesture for the neighbours is stylishly done. However, the music and the VO are the sandbags that should have been thrown overboard.

Google
"Leaf Blower"
20s
29 Jul 2015
A man stoically endures the powerful blast of a leaf blower, which makes his face look like he's jumped out of a plane without a parachute. Meanwhile, someone offscreen asks Google what the highest windspeed ever recorded is. The answer is 231mph - pah! a mere breeze in comparison with the leaf blower's output.

Marks & Spencer
"Netball Team"
30s
29 Jul 2015
Inseparable mates Emily and Charlotte tell us they've finally been picked for the netball team, and show us the 'skorts' they're wearing which are a combination of shorts and skirts. This leads them - quite naturally - to wondering what their combined names might be. Charmily! Inspired. Just think - they could both answer when the teacher addressed them. Engaging stuff.

Marks & Spencer
"First Love"
30s
29 Jul 2015
In this spot for M&S uniforms, a young boy solemnly explains to us that he loves his new stain resistant blazer because even tomato ketchup comes off "aukomakickly"... however, it turns out his tangled love life may be harder to deal with. A wonderfully natural performance has been summoned out of this little lad - kudos to director Mark Albiston for this achievement.

Lidl
"XXL"
30s
29 Jul 2015
Kudos to whoever made the props for this Lidl ad from Northern Ireland - they really are quite something. It's arguable whether they are very persuasive - to DAVID, they're a reminder that deals offering more for less are often impractical and can lead to food ending up in the bin - but this may appeal to some as an engaging way of getting the point across.

Microsoft Windows 10
"The Future Starts Now"
60s
29 Jul 2015
Microsoft has a reputation for overblown product launches and they've sensibly opted for a low key approach as far as Windows 10 is concerned. But - now that the product is available to download - they've succumbed again and launched a grandiose spot featuring a VO from Ethan Hawke which includes the mandatory "the future starts now" line that tech companies always want to include.

Lidl
"Couple"
30s
29 Jul 2015
This lovely commercial for Lidl reveals how a retired couple spiced things up in the kitchen with a little help from the budget retailer. Whoever decided to reverse the traditional roles deserves a lot of credit as this would have an entirely different vibe if it were she rather than he serving up the humdrum food.

Clarks
"Little Bit Little - Boy"
30s
29 Jul 2015
The standard of back to school advertising has been enjoyably high this year and this sweet Clarks ad is another good contribution - the twist is that this lad's going for the very first time. Full of energy and innocence, he thinks he's "a little bit little" for the classroom; but as a trusted brand that's kitted out pupils of all ages, Clarks assure us they'll give children like this one a spring in their (big) step.

Booking.com
"Wing It"
45s
29 Jul 2015
Reminiscent of a terrific lastminute.com film from earlier this summer, a breathless piece of work from W+K (Amsterdam) has Booking.com providing the same joie de vivre when it comes to holidays. A sun-kissed montage of improvised holiday plans brilliantly conveys the rush of a spontaneous getaway.

Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.