David Reviews

 Biting the hand that feeds us since 2002.

PPL
"Isn't This Life Enough?"
60s
20 January 2014
USA Power Utility Companies

Scottish band Admiral Fallow have adapted their own song Isn't This World Enough? for this feel-good ad for an American power company. It's a heart-warming collage of imagery and successfully conveys the idea that the reliable and easily-controlled energy provided by PPL is something that provides comfort to its customers.

Google Nexus
"Oven Woe"

Martin said:

indeed they do!


CLICK HERE TO SEE CLIP

QUICK SEARCH

Latest Work

Heathrow Airport
"When I Live My Dream"
90s
17 Jul 2016
This charming celebration of Heathrow Airport's first seventy years featuring an early David Bowie song concentrates on a young girl's first experience of Britain's busiest transport hub. Luckily for her, it looks as though she must have arrived a few minutes after a major security alert as she and her family appear to have the place to themselves!

Aldi
"Kitchen Specialbuys"
20s
20 Jul 2016
This fast-paced ad for Aldi features short, viral internet clips, and somehow manages to link them to kitchen appliances available at the retailer's outlets. A man throwing a marshmallow into his friend's mouth or a baby making a funny face might not immediately bring to mind a good deal on a "family sandwich toaster" but it gets the job done and demonstrates a willingness to tap into the popularity of internet memes.

Be Clear On Cancer (NHS)
"Lawn Mower"
40s
18 Jul 2016
This health film encourages people to look out for the signs of certain diseases by showing a child who has inadvertently spotted a potential problem with his Grandad's health. While doing an impression of him mowing the lawn he adds the detail of his heavy breathing. The home video style of the ad makes it more realistic, helping people to think of their own families while watching.

Tribord
"Easybreath Snorkelling Mask"
53s
20 Jul 2016
Watersport brand Tribord's refined take on the snorkel receives a visually striking ad that turns the ocean into another world. This diver's underwater odyssey is composed of moments of stillness against a flowing dance of stingrays and translucent jellyfish, while the product's sci-fi aesthetic is amplified by some intricate camerawork and a shimmering synth soundtrack.

Sunny
"Feather Boiler"
30s
19 Jul 2016
We're given some patchy philosophy from Sunny's perma-chilled spokesman as a feather wends its way down into this poor chap's boiler and gives him an unexpected cool spell in the shower. We doubt the "dude" who spoke of yin and yang had modern day loan companies in mind, but the brand's 80s refugee and his easy-going manner looks to have mileage.

British Gas
"Bright Ideas"
30s
19 Jul 2016
British Gas return to the classroom in winning fashion as these bright sparks ponders what they would do with a helping of free electricity. The blend of virtuous, fantastical, and even prudent suggestions is charmingly delivered by the precocious cast, while the prospect of cutting the energy bill some slack will no doubt cause many grown-up eyes to light up.

Boots
"Ska Band"
1 min 57s
17 Jul 2016
This longer online version of Boots's recent commercial promoting their hearing assistance services offers a more considered examination of the benefits of what can be done to help. It's a shame it's unlikely to be widely viewed as it addresses an issue confronting many older people which manages to talk to them without a hint of condescension.

Anchor Spreadable
"Hometime"
30s
18 Jul 2016
The latest outing for the animated monster family is every bit as good as the previous instalments. This time, dad has taken his two youngsters to a soft play centre and - in a scene parents across the country will recognise - is trying to entice one of them out of the play area because it's time to leave.

Jobs In Football
"Unorthodox Manager"
90s
20 Jul 2016
This well-observed piece for recruitment website Jobs In Football introduces us to Keith. Some say he's football's next visionary, though nailing down references to back it up is easier said than done. According to this local team's senior coach, however, Keith was the only option... and it's soon clear to see the shortlist could've done with a few more candidates - namely anyone but him.

Orangina
"E4 Sponsorship Stings"
40s
20 Jul 2016
E4's animated 'E stings' have long been a crucial component of the entertainment channel's identity, and a new partnership with Orangina successfully manages to infuse these idents with the juice brand's strain of Gallic quirkiness. This selection of imaginative bottle shakes demonstrates Pencil Bandit's distinctive character designs and bold colours while the broadcaster's purple presence is never far from the citrus fun.

McDonald's
"BBQ Smokehouse Range"
30s
19 Jul 2016
Such was the visual flair of last summer's ad for the Smokehouse burger, McDonald's stick to the same formula second time round. Before two hungry diners have a chance to take a bite of their respective burgers, they're given a brisk rundown of each ingredient. Thanks to the classy food photography, it's tempting to join them.

Plusnet
"If... "
30s
18 Jul 2016
It turns out Plusnet Joe (played by Craig Murray) has always exhibited the obliging nature which has become the brand's byword over the years. We see mini-Joe help his mum with the washing, spare his friends the terror of retrieving a football from the garden of the local hard-man, and exploring the murky depths of the lavatory bowl with only hope, a scuba mask, and a plunger. Now older and a little less hairy, his good deeds correspond with equally friendly customer service from his internet supplier.

Disney Life
"Disney Everywhere"
30s
18 Jul 2016
The trusty one-two punch of children and Disney is used to likeable effect in this ad for a new app containing the House of Mouse's considerable back catalogue. The off-screen VO asks these avid young viewers which characters they'd bring on holiday and which they would leave behind - a dilemma now nullified by the advertised app. More of that impassioned cover version of 'Circle of Life' next time, please.

KidZania
"Talking Heads"
60s
20 Jul 2016
Child-wrangler extraordinaire Karen Cunningham has done it again. This charming compilation of children precociously imagining themselves to be operating in the world of adults has been beautifully calibrated to ensure we are laughing 'with' and not 'at' its young stars. This is a director who has a real knack for drawing these kind of performances from children with their barely-detectable smiles suggesting they're having the loveliest game of make-believe.

Sky Sports
"Fantasy Football"
30s
20 Jul 2016
Some would say managing a Premier League team is the toughest job in football, but those who battle for points and pride in a fantasy football league know the intense reality. This fun psych-out session starring Soccer Saturday duo Jeff Stelling and Charlie Nicholas conveys the lengths fantasy gaffers will go to in order to seize the advantage over their friends and co-workers.

Duracell
"Desert Race"
30s
19 Jul 2016
One can barely move for polished remakes and remasters of movies, albums, and video games, so it's little surprise to see advertising get in on the action. Deciding to bring this, erm, timeless duel between racing bunnies up to modern standards, this Duracell commercial is basically a shot-for-shot remake of this 2003 offering from the battery pedlars with some extra visual clout and a very 2016 selfie to finish.

Robot Wars
"Therapy"
20s
19 Jul 2016
Comedian and presenter Dara Briain adds therapist to his CV as he aims to understand what makes his off-screen patient tick. After a long absence, it seems they have still have unresolved issues surrounding violence and general carnage. As it turns out, it's none other than metallic icon Sir Killalot - and Robot Wars fans will be glad their hero has lost none of his taste for destruction ahead of the show's return.

Lidl
"Hattie"
30s
19 Jul 2016
Lidl's foray into this summer's back to school push sticks to their recent trend of using their customers as the voiceover. In this case, it's "hard working mum" Hattie who delivers the script as the budget supermarket present their competitively-priced range of school apparel. While the VO doesn't add a great deal to proceedings, the ad nonetheless appeals to the wallet.

Esso
"Sophie's Journey"
90s
19 Jul 2016
After depicting love blooming in a petrol station shop earlier this year, Esso present another moving commercial which shows how life's adventures begin by filling up. An elderly woman has plenty on her mind as she fills her tank on the garage forecourt before setting off on an epic drive. As a worn photograph shows, her destination is worth the effort.

Strongbow
"Let's Own It"
30s
18 Jul 2016
This punchy Strongbow ad crams a pleasing amount of patriotism into 30" as the cider brand whets our appetite for the Rio 2016 Olympics. From the moment this chap's phone alarm rings, it's straight to that prime position on the couch to watch the action. Make-up is applied like warpaint and Union Jacks litter the screen. It's a carnival atmosphere wherever there's a television screen, and it's up to us to bring our A-game as Team GB supporters.

Old Golden Hen
"British Weather"
20s
17 Jul 2016
It's a welcome return for Old Speckled Hen's permanently barside fox as he promotes the brand's flaxen variant. Never short on opinions or access to fine tailoring, our vulpine protagonist believes while drinks with tiny umbrellas are rarely afforded the appropriate weather, Old Golden Hen provides refreshment to the discerning drinker come rain or shine.

Morrisons
"Toy Money"
40s
18 Jul 2016
After a hard day's work, it's nice to have a slice of apple pie waiting for you on the kitchen table. Unfortunately, this dad's offspring are all business as the pair squeeze him for all he's worth. Of course, it's Morrisons who make this pretend endeavour possible - now if they could make the little boy's voice any more high-pitched, they'd be able to keep every dog in the surrounding area quiet.

McDonald's
"Wedding Dress"
20s
18 Jul 2016
Another tribute from McDonald's to those who like to stretch their budget as far as humanly possible sees a newlywed deciding her bridal gown would make ideal business attire. Nullifying her conspicuous arrival at the morning meeting with a lovely aside about train delays, it's a nicely-observed performance in a diverting plug for the fast food chain's Saver Menu.

KFC
"Rio BBQ Bites"
30s
18 Jul 2016
A young boy carrying all the KFC his little arms can carry makes his way through a bustling Rio de Janeiro to his hungry family. As the lad informs us, it's only when everyone's tucking into their chicken that the music and chatter abate for a short while. A more idealised vision of Rio than the one the Olympic host's emergency services have projected, it's nonetheless another relaxed depiction of family mealtime from a brand with good form in this department.

Freederm
"Strike"
30s
18 Jul 2016
One of three animated ads for Freederm where you're never quite sure what's going to manifest on-screen. It's all fun and games in this particular outing as a blue protagonist rolls a strike on a Technicolour bowling lane before making a splash in the water and toppling dominoes. Without an icky spot in sight, this commercial conveys the brand's liberated attitude in eye-catching fashion.

Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.