David Reviews

 Biting the hand that feeds us since 2002.

PPL
"Isn't This Life Enough?"
60s
20 January 2014
USA Power Utility Companies

Scottish band Admiral Fallow have adapted their own song Isn't This World Enough? for this feel-good ad for an American power company. It's a heart-warming collage of imagery and successfully conveys the idea that the reliable and easily-controlled energy provided by PPL is something that provides comfort to its customers.

Google Nexus
"Oven Woe"

Martin said:

indeed they do!


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Latest Work

Carphone Warehouse
"Miami"
60s
27 Aug 2015
Love him or loathe him, you can't argue with the gusto Leigh Francis brings to this Carphone Warehouse ad as alter-ego Keith Lemon. His global tour brings him to Miami as he points out the poor choices made by beachgoers when it comes to their phone plans. The ad points consumers to the retailer's "Pin Point" option, but the proposition is a little lost amongst the enjoyable hubris.

NHS Scotland
"Flu Vaccinations"
30s
27 Aug 2015
This colourful piece of work does a nice job of making parents in Scotland aware of the vaccination options available to them ahead of the flu season. Turning a school playground into a collage of umbrellas, the protection angle is brought to life in an eye-catching manner while still providing the relevant information.

Target
"Share The Force"
2 mins
27 Aug 2015
The impeding arrival of 'Star Wars: The Force Awakens' promises a consumer explosion the likes of which we may never have seen before. Nostalgia for all things Star Wars would be enough, but add home footage of Force-loving children to the mix and US retailer Target has come up with the perfect hype ad.

Daz
"Log Shed"
40s
27 Aug 2015
After a long absence, Daz makes an amusing return to our screens with Cleaner Close being given an Edwardian makeover. Innuendoes and comical misunderstandings abound as the earl fails to grasp what's been going on in the log shed. Not to worry though, as he has a well-kept supply of Daz pods to rejuvenate everyone's finery. Jolly larks.

Used Cars NI
"Banjos"
40s
26 Aug 2015
Quite what banjos have to do with used cars is a mystery, but there is something likeable about a pair of bearded players appearing out of nowhere to provide the score. It may be a cunning ploy to distract from the iffy production values and vaguely Benny Hill vibe, but if you have no illusions about your target audience then we suppose there are worse ways to grab its attention.

Argos
"Big Red Event"
30s
26 Aug 2015
Working on the assumption that shoppers like things that are big and colourful, Argos announce their Big Red Event full of discounted products and enticing price points. Unfortunately however, the 'big red' device they've used makes it look like each item is merely onscreen to cover up horrifically gory explosions taking place behind them.

Ghost
"Girl"
20s
26 Aug 2015
Model Charlotte Free goes all pink and punk in this attitude-filled ad for Ghost's new perfume. As she adopts a devil-may-care approach to the furniture and walls, animated flourishes emphasise her actions. As far as perfume ads go, credit goes to this one for at least embracing colour and injecting a rare sense of fun into the proceedings.

Kent County Council
"Share The Road"
30s
25 Aug 2015
After a misguided attempt to inject frivolity into their road safety campaign, Kent County Council wisely return to more sombre territory. A neat visual composition sees the faces of road users juxtaposed as they recite the importance of collective responsibility on the roads. While one side may arrive unharmed, the other may not be so lucky.

Andrex
"A Little Help"
30s
25 Aug 2015
As Andrex have shown us in the past, kids are so often better than adults at expressing the answers to life's awkward questions. This treatment sees a teacher helped by her pupils to describe how clean she feels after using the advertised loo products. After some creative suggestions, "as clean as a squid" wins her over.

National Lottery Euromillions
"Private Island"
20s
26 Aug 2015
As if becoming a millionaire by simply picking a few numbers wasn't enough, the National Lottery Euromillions promise a private island getaway for the winners too. If this videogame contest's vague description of an island prize is anything to go by, lucky ticket holders may want to keep an open mind when it comes to their own bonus break.

Johnstone's
"Tester Potters"
10s
26 Aug 2015
This 10" addition to Johnstones' debut TV campaign pays tribute to the painter and decorators who take a little longer to settle on the shade to grace their walls. The brand seems to have a good handle on the variety of customers who buy their paint, and their range of tester pots will appeal to those uncertain about their final DIY plans.

ScotPulse
"Vampire"
20s
26 Aug 2015
Two animated individuals chuck vampires and werewolves at each other in an increasingly heated debate... until a jovial Scottish bloodsucker sends them running off in terror. It's all in aid of promoting STV's online research company, though we hope this isn't the pressing topic on the nation's mind. Suppose we have to express our opinions about something other than the weather.

Charles Schwab Corporation
"Questions"
90s
26 Aug 2015
This charming animation - shown at American film events sponsored by finance corporation Charles Schwab - is designed to remind us of the importance of questions. A lone figure makes his way over difficult terrain, using a question mark as transport, as a shield against harm, and as a place of repose.

Orangina
"C'est Shook"
60s
26 Aug 2015
Orangina ads don't often hove into view, but when they do they tend to feature animals doing unusual things. This spot from Grey breaks that trend. Set in a grand but colourless hotel on the coast, it has two purse-lipped gentlemen waiting for the lift with their pet pooch, who's just - well - being pooch-like. An equally pastel-adorned boy barges past them and presses the lift button. What will be revealed when the doors slide open?

Royal Navy
"Tom"
60s
26 Aug 2015
Another excellent spot commandingly convincing us that a stint in the Royal Navy will turn recruits from ditherers to doers. Tom's mum reads out his mediocre school reports and marvels at how her apparently unremarkable son has turned into such a capable adult. It's beautifully done, and the filming allows the results to speak for themselves.

Super-Pharm
"Blind Brushing Test"
90s
26 Aug 2015
A clutch of cutie-pie children reveal why they don't like their hair being brushed in this ad out of Israel. The accused parent smiles apologetically as their heavyhandedness is flagged up - and even with their eyes shut, each child knows whether it's mum or dad wielding the brush. Cue the introduction of the WetLife Brush, which any dolt can use with approving results.

Uniqlo
"Refine Your Style"
60s
26 Aug 2015
A subtle but very stylish spot for Uniqlo suggests that it's the brand to wear when you're busy polishing up your talents. You want to look good, but not like you care, hey? More like - oh, just grabbed whatever was closest because all I could think about was practising my instrument, you know? Because that's my priority, you get me? Who cares about clothes when you could be making music instead; am I right or am I right?

Childcare.co.uk
"Childminders"
30s
25 Aug 2015
Everything from heads, shoulders, knees, and toes are used to explain how the advertised website can provide details of trusted childminders in your local area. We suppose it was only a matter of time before babysitters received their own online ratings system, but this affable effort could prove persuasive for mums and dads in a bind.

Disneyland Resorts
"A Certain Age"
30s
25 Aug 2015
Another dollop of precision sweetness from Disney claims that even when kids seem like they're on the brink of growing up, there's always a part of them that relishes a visit to the empire's collection of resorts. It's all idyllic sunshine, endless smiles, and familial bonding - just don't expect your wallet to enjoy a fairytale ending.

Farmfoods
"Excited Penguins"
30s
25 Aug 2015
Bradley Walsh 'returns' to Antarctica to observe yet more consumerist behaviour in a flock of penguins. It seems even they love a bargain as they excitedly venture off in search of their nearest Farmfoods branch. It's good-natured stuff, and while we're still not convinced by Walsh's take on Attenborough, the idea of penguins buying 260 chicken nuggets defies nature in a fun way.

Lidl
"Cider Test"
30s
25 Aug 2015
Lidl set up shop in a bar to see whether cider drinkers can distinguish Strongbow from the supermarket's own brand variety. The ol' switcheroo formula yields typical results as the participants are left pleasantly surprised by the similarity between the two drinks. We like one enterprising patron's suggestion to try the test again... just to be totally sure, of course.

Compare The Market
"Logo"
10s
26 Aug 2015
With the price comparison website's Meerkat Movies promotion in full swing, Aleksandr Orlov decides to take on the MGM lion at its own game. As he reiterates how cinemagoers can enjoy 2 for 1 tickets each and every week, he spruces himself up as the face of the offer... though as is so often the case, the production values let him down somewhat.

Aldi
"Moving Out"
20s
26 Aug 2015
A little boy narrates how his brother is fully equipped for university thanks to their parents taking the Aldi approach. Whether the new student ever makes use of a frying pan or a mini vacuum cleaner is another matter, but it's a neat way for Aldi to draw attention to the size of their range ahead of many flying the nest in the next few weeks.

PlusNet
"Unlimited Broadband"
40s
26 Aug 2015
Comedian Craig Murray returns to the woods as PlusNet insist broadband customers needn't be pushed to living as spoon whittling survivalists. To illustrate this, electric pink hearts are liberally used to present their enticing offers while playing up the company's chummy reputation. The repetition works hard to drive the point home whilst always sounding like they're looking out for you.

DB Export
"Will You Help?"
45s
26 Aug 2015
It canít be easy for advertisers to muster up enthusiasm for non-alcoholic beverages. Every other ad places the drinker of the full-alcohol option at the heart of the action while those who opt for the taste are nowhere to be seen. Not so in this humorous call to arms from DB Export - those who prefer 0.0% can help save the world.

Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.