David Reviews

 Biting the hand that feeds us since 2002.

PPL
"Isn't This Life Enough?"
60s
20 January 2014
USA Power Utility Companies

Scottish band Admiral Fallow have adapted their own song Isn't This World Enough? for this feel-good ad for an American power company. It's a heart-warming collage of imagery and successfully conveys the idea that the reliable and easily-controlled energy provided by PPL is something that provides comfort to its customers.

Google Nexus
"Oven Woe"

Martin said:

indeed they do!


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Latest Work

ADCAN
"Campaign Against Living Miserably"
6s
25 Aug 2016
This spot for charity Campaign Against Living Miserably (CALM) is designed to highlight the fact that suicide is the leading cause of death for men under 45. The loosely rhyming script unfolds the story of a young man who externally appears to have a future to look forward to... but who is struggling inside. It reminds us that even the apparently strong can in fact be very vulnerable.

Maynards Bassetts
"Jelly Baby Trampolines"
20s
24 Aug 2016
The lovely Maynards Bassett intermissions continue... and today we have a couple of intrepid guys using giant jelly babies as trampolines. But this is no mere leisure activity - when one of the pair doesn't descend after a particularly successful bounce, lab technicians emerge; having been monitoring them from the sidelines.

RBC
"Mobile"
30s
25 Aug 2016
A group of (mostly feckless) young men go off on a lad's weekend camping - well, this is Canada - but it's left to the most organised dude to make sure things don't fall apart. Luckily, he banks with RBC which means he can use their mobile app to pay for travel snacks, gas, obtain evidence of an offer of money and get a cash e-transfer from the tightwads.

RBC
"Next Gen Althlete"
30s
25 Aug 2016
One of four spots for the Royal Bank of Canada, this one follows the trials and tribulations of an athlete whose Olympic chances appeared to dry up when her family's money did. Then one day, a new source of funding appears... presumably from RBC. This has been really well put together by Rogue's Stuart McIntyre - the visual element has elevated it above the script.

Laterooms.com
"Stag Do"
30s
22 Aug 2016
A companion ad to 'Business Trip' in the new campaign for LateRooms.com, this features a group of lads on a stag do. Their faces are a picture as the stag walks diffidently out of the bathroom in the outfit they've given him to wear... but everyone's attention is suddenly diverted when a potential fifth member of the group crashes through the wall to join them. Marcus Brigstocke's VO completely nails what is a strong script - and there should really be more credit for a voiceover's contribution to an ad. It's something of an overlooked art, yet it can be the difference between a humdrum ad and one that zings out at us.

Laterooms.com
"Business Trip"
30s
22 Aug 2016
Handled with less love, this could have been a fairly run-of-the-mill spot for LateRooms.com. Instead, it delivers a lot of clout - in more than just the obvious way. A bloke on a business trip is relaxing in his hotel room when his indolence is interrupted by a person-sized discount sign crashing through his ceiling (or someone else's floor). So far, so-so. But the rest of the ad lifts it above the usual offer-led approach to commercials.

HSBC
"Super Rare"
60s
24 Aug 2016
First Direct has been offering speedy mobile banking for a while now, so its parent company HSBC isn't giving its customers anything ground-breaking by providing the same. However, this spot is so charmingly memorable that you'd be forgiven for thinking it is; and indeed it leaves you almost wishing they were.

Trade Me
"Life Lives Here"
60s
24 Aug 2016
While 'pre-loved' is the mot du jour for 'second hand' these days, it still doesn't convincingly kick other synonyms into touch. Jumble, cast-offs, hand-me-downs - there are plenty of words out there that pinpoint how we tend to view goods which aren't box-fresh. So here's to this terrific ad for NZ auction site Trade Me, which dispenses with the derisory perspective to make used wares feel desirable again.

LTH
"Energy"
90s
23 Aug 2016
This commercial for South American brand LTH may be overstating the battery's actual power, but it's beautiful nonetheless. Thanks to some excellent camerawork and a strong script, it makes us think about energy itself: how everything is energy, from the smallest synaptic spark to the earth eternally falling around the sun.

David Lloyd
"Come to Life"
30s
19 Aug 2016
This makes you wonder why gyms aren't always advertised like this. It's a dynamic piece of work, full of regular people having fun while getting fit. There's no preachiness and no focus on unrealistically fit bodies and we hope David Lloyd are rewarded with a lengthy queue of people wanting to join. Now, if they could just make it easier to quit.

Australian Defence Force
"What Will You Bring?"
60s
24 Aug 2016
Another tour de force from Havas Sydney offers a persuasive argument for joining the Australian Navy. In a spot that gradually increases in intensity, it tells us that we can all achieve greatness - we just have to build towards it. Director Joel Kefali, in tandem with DP Ryley Brown, creates potent images of people who have turned what may be a vague interest or aptitude into a focused skill... and it's extremely compelling.

Water Aid
"Office Loo"
60s
23 Aug 2016
"Help them do their business" reads the double entendre strapline to this spot for Water Aid, in which an office is ordered to build its own loo due to cutbacks. It's a clever idea - the comedy matter-of-factness is a strong way to highlight the reality that one third of all people have to face the dangers of water-related illnesses every day.

Air New Zealand
"Cockpit Karaoke"
52s
22 Aug 2016
Air New Zealand aren't afraid to be quirky - and to that end, they're hoping to jump on the Cordon bandwagon and offer him a chance to take Carpool Karaoke to the next level... literally. It's a shame this viral urging Cordon to get in touch struggles to get off the ground, but the sentiment's fun and if he does take it up then it'll mean serious kudos for the airline.

Dunelm
"Uni Essentials"
60s
23 Aug 2016
This series of short spots for retailer Dunelm have a lovely truthiness about them. We're all familiar with the necessity to improvise when we discover we haven't got certain domestic essentials to hand, and the scenarios offered here are amusingly realistic. It's a great way to prompt those embarking on the uni experience - and their parents, of course - to make sure they stock up with the fundamentals.

Go Ape
"The First Step"
30s
23 Aug 2016
Living a life of quiet desperation ploughing the same old furrow day after day? Then throw off the shackles of routine and hook yourself up to a zip wire instead. Hell, don't stop there. Bring your family along for the ride, and Go Ape. Not quite sure how our primate relatives would view our attempts to swing from the trees, but then maybe their idea of a fun day out would be working at a call centre in Croydon.

Adidas
"Diego Costa"
15s
23 Aug 2016
This 15" Adidas commercial should give Chelsea supporters on Instagram a reason to cheer... and fans of every other English Premier League team a reason to jeer. The Spaniard's divisive reputation is in focus as the striker disappears behind layers of brick, iron, and concrete only to burst forth with a smirk on his face. Cartoon flourishes tie in well with the brand's recent output announcing the new season.

Golden Hoops
"Sunbathing"
20s
22 Aug 2016
A healthier variant of Hula Hoops is now available; baked instead of whatever it is they usually do to the potato-based snack. Their golden hue is highlighted by a couple of glam hoops who are sunbathing, soaking up the rays in deckchairs - before one is rudely carried off by a finger, deus ex machina style.

PhotoBox
"Moments"
30s
23 Aug 2016
Looks like this family go on holiday... a lot. So to ensure their trips don't merge into one big overseas blob, they take a gazillion photos and make an album of each break with the help of PhotoBox. At least, that's what we assume their reasoning is, as the sheer number of snaps flying about in this feels quite overwhelming.

Sky Bet
"The Many, Not the Few"
30s
23 Aug 2016
Some visual jiggery-pokery from Sky Bet cleverly underlines the betting platform's 'more is more' approach when it comes to offers. Preston North End's Joe Garner scores a wonder goal in an empty stadium only for the rewind button to place him and his fellow players in a more familiar setting. Smart use of the Sky Sports archives communicates how punters have more to play for in the present.

Charlotte Tilbury
"Scent of a Dream"
75s
22 Aug 2016
Kate Moss slips into sultry mode for a spot promoting the fragrance 'Scent of a Dream' by Charlotte Tilbury, whoever that is. Resplendent in sparkling bodycon dress, she sashays into a dimly-lit cocktail party scenario and starts dancing; which lures one particular chap towards her in much the same way the cat in the latest Sheba ad lures his owner towards his empty food bowl.

Kopparberg
"Keg"
35s
22 Aug 2016
Kopparberg continue to espouse the fånga dagen spirit (or 'seize the day', if your Swedish isn't up to scratch) with this Facebook ad designed to reward anyone who increases the volume on online ads. The brand's softly-spoken VO informs those who've turned a cross into sound waves on their news feed that a free keg of strawberry and lime cider could be in store. The killjoys who opt to stay mute must, erm, drown their sorrows.

B & Q
"Clark"
20s
18 Aug 2016
B & Q change course from their cast of animal DIY enthusiasts to focus on the in-store heroes who make our home improvement whims a reality. This execution introduces us to Clark in all his slow-motion glory as he helps customers find the right shade and the right brush for the job. A less furry direction for the retailer, but it should help remind punters to get their painterly essentials ready for the bank holiday weekend.

Apple iPad
"Imagine"
30s
21 Aug 2016
A typically clean ad from Apple encourages us to get our thinking caps on about what a computer can do in the tablet age. Much is made of the device's manoeuvrability and its ability to accommodate various accessories such as a keyboard and a stylus (each sold separately, of course). Something to raise awareness rather than pulses.

Bonds
"Think of Fathers"
85s
19 Aug 2016
It's healthy for blokes to lay bare their thoughts on occasion, and, with Australia's Father's Day on the horizon, underwear brand Bonds give this group of dads an opportunity to get their talk on while stripped down to their briefs. With tongue-in-cheek candour, this circle of trust discusses the effects of childbirth on the body - namely, the male body.

Ladbrokes
"Up For The Challenge"
60s
18 Aug 2016
Ladbrokes swallow a mound of Aussie grit for this ad taking the bookmaker into punchy territory. Enlisting the kind of VO whom you could imagine turning a bedtime story into a hard man's chronicle, the ad is all about laying down the gauntlet as many times as 60" will allow. Lady Luck hasn't received an invite to this particular game; instead, the narrator rams home the idea that a bet is all about using your brain and having the backbone to trust your decision.

Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.