David Reviews

 Biting the hand that feeds us since 2002.

PPL
"Isn't This Life Enough?"
60s
20 January 2014
USA Power Utility Companies

Scottish band Admiral Fallow have adapted their own song Isn't This World Enough? for this feel-good ad for an American power company. It's a heart-warming collage of imagery and successfully conveys the idea that the reliable and easily-controlled energy provided by PPL is something that provides comfort to its customers.

Google Nexus
"Oven Woe"

Martin said:

indeed they do!


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Latest Work

UPC
"Dreams of Fast"
30s
26 May 2015
Determined not to be left in the slow lane, a hedgehog, a snail, and a tortoise team up to speed along aboard a skateboard. It's in all aid of promoting UPC's superior broadband speed and other benefits. Cute, engaging animation brings the trio's journey to life before they all snuggle up on the sofa together at the end. Whether that penguin was allowed on a bus remains to be seen.

LG
"The Best Gift Ever"
75s
26 May 2015
A heartwarming film from LG offers a childish spin on their range of vacuum cleaners in the best possible way. Filled with cake and excitement, children at different parties eagerly await the opening of the big present. After carefully unwrapping their giant gifts, they don't seem too thrilled with what they've received - an LG vacuum cleaner. However, fun quickly ensues.

Michelin
"Climate Titans"
40s
26 May 2015
TBWA Paris and Wizz combine to produce this 40" kids blockbuster pitting the Michelin Man against his most formidable foes to date. As monstrous weather conditions terrorise a travelling family, the mascot saves the day with his CrossClimate technology. The animation has a real Pixar quality to it, making this ad an eye-catching addition to the sector.

BBC
"Script"
60s
26 May 2015
The BBC typically take great pride when it comes to showcasing their upcoming slate of original drama. This ample offering is based on the dramatic performances we see on screen originating from the words on the page. As such, we see the lines of Jim Broadbent, Peter Mullen, and Anthony Hopkins in full 'actor' mode scroll down the screen in textual form.

Poligrip
"Bite"
20s
25 May 2015
Another zesty effort from Poligrip tackles the issue of certain foods presenting problems for those with dentures. In a break from tradition - one the brand has indulged in previously - staid testimonials are ditched in favour of showing people who use the advertised dental adhesive enjoying all the crunchy and seed-laden foods they can handle.

DFS
"Exclusive Brands"
20s
25 May 2015
DFS promote their range of exclusive brands with this commercial backing up their main campaign. With Fairground Attraction's 'Perfect' running gently in the background, the VO informs us that the furniture emporium stock sofas from brands you won't find anywhere else. Nothing spectacular, but it maintains the relaxing ambience of the campaign's recent advertising well.

Samsung Galaxy
"Recording Session"
30s
25 May 2015
Even the likes of Rita Ora can encounter a flat phone battery from time to time. Luckily, the Samsung Galaxy S6's wireless charging technology means she can bring her phone back to life while warbling away in a recording studio. She gets more attention than the advertised product, but those already enthralled by the phone's design won't require the extra persuasion.

Cycling Scotland
"Cycle Space"
30s
25 May 2015
By way of on-screen brackets, Cycling Scotland aim to remind drivers about the amount of space they should give cyclists when overtaking on the road. It's a pleasant watch and one that neatly illustrates the need for road users to be considerate of one another. Mind you, insisting on riding your bike with matching coloured clothes is a bit odd - do you stay at home if they're in the wash?

McDonald's
"Taste of Summer"
20s
25 May 2015
An office worker on his break experiences an unexpected holiday as every sip of McDonalds' new strawberry lemonade drink takes him to a new destination. It's a nice treatment with each transition from pool to pedalo taking the protagonist by pleasant surprise. We wouldn't want to be sitting near him though - that slurping does become annoying after a while.

Visit Scotland
"Fife"
60s
25 May 2015
This attractive film for Visit Scotland makes the most of its 60" running time by packing in a whole host of sights and activities visitors can enjoy in Fife. Wildlife, impressive surroundings, and world-renowned food and drink await those who make the trip up to the northeast and Visit Scotland once again ensure they're presented in the best possible light.

BBC
"Dish Up"
30s
25 May 2015
The Beeb launch their year-long campaign urging us to start cooking easy-to-learn recipes with this cheerful animated ad. Various anthropomorphised ingredients belt out 'ABC' by The Jackson 5 before a showstopping red pepper informs us that we can find more information at the advertised website.

Huawei
"School of Pronunciation"
2 mins 45s
26 May 2015
When the teamsheet lands in front of a commentator, certain names seem purposefully designed to strike fear into the vocal cords of many a microphone-wielding pundit. A mispronunciation can lead to national scandal, while individual interpretation can lead to a painful mess over the airwaves. Gordon Friend, representative of telecommunications giant Huawei, is here to help.

Irn Bru
"Get A Grip"
30s
26 May 2015
This is the funniest Irn Bru commercial we've seen for quite a while and everyone involved deserves huge credit for pushing at the boundaries of what is and isn't permissible. According to Irn Bru website, this can only be shown after the watershed but DAVID suspects even post-9pm showings may be short-lived and it may have to exist wholly online.

Benjamin Moore Ultra
"Sweat"
65s
25 May 2015
This funny commercial for a paint company who promise that their goods will enable you to decorate your house with a minimum of effort manages to send up advertising in the perfume sector. Scandinavian director Tom Malmros shows a lovely touch for parody and gives the dialogue a wonderfully strange quality. One to watch in every sense.

Loka
"Blueberry Wranglers"
50s
25 May 2015
In this amusing Swedish commercial, we're introduced to the men who wrangle blueberry bushes for a living. It's an exceedingly silly spoof which draws its humour from an absurd comparison between the protagonists and those responsible for shepherding young animals. It's a great testimony to the skill of director Tom Malmros that it's so dryly delivered.

Svenska Lotteriet
"Dreams"
2 mins
25 May 2015
Mikael Marcimain's lovely commercial for the Swedish lottery mines the same seam as the recent P & G work that represents mothers as the ultimate motivators - but because these young achievers appear to be providing their own incentives, it doesn't have that yukky 'pushy parent' dimension. The way in which the progress of the youngsters is depicted is quite lovely with a rising tide of emotion as we see them move from aspiration to achievement.

Tango
"Betrayal"
30s
23 May 2015
Like all the work that's followed the original campaign for Tango, it simply isn't possible for this to have the impact of its illustrious forbear. But this nonetheless offers a rather lovely example of Tango's brand values and if - as we've been led to believe - this represents a signal that the soft drink and television advertising are currently renewing their vows then that's certainly something to celebrate.

Iceland
"Power of Frozen"
3 mins 30s
23 May 2015
This three-and-a-half minute extravaganza is not actually an ad for Iceland, per se. It's actually a sequence of different ads for products found within the supermarket and each is introduced by Peter Andre. It reminds DAVID of 'Disney Time' - a strange TV programme from his youth when the likes of Roy Castle and Leslie Crowther would introduce excerpts from Disney movies.

Matalan
"30th Birthday"
30s
20 May 2015
Matalan's 30th birthday provides an excuse for another burst of poetry celebrating modern families. As before, it's recited by Roger McGough - the avuncular Liverpool beat poet who seems to be financing his dotage by providing an unlikely voice for hire. DAVID isn't a huge fan of McGough's literary output but we still find it odd that he's content for people to muddle it with a rhyming script written by a copywriter.

Fat Boy Slim
"Collection"
30s
24 May 2015
Norman Cook (aka Fat Boy Slim) has some kind of greatest hits style thing going on and this commercial is designed to persuade us to head to 1998 to buy it. To be fair, the ad is detail-free on the issue of where you might expect to pick up a copy but it appears to be suggesting we might want an actual physical artefact to cherish for our very own.

Argos
"Summer"
30s
24 May 2015
The law of diminishing returns is starting to dull the impact of this campaign and while the iconography remains as sparky as ever, there isn't a great deal to get excited about here. Whatever motivates people to head to Argos for their summer gear, it doesn't seem likely that this will play much of a role in persuading them to splash out on anything.

Food Revolution
"Jamie & Ed"
3 mins 28s
24 May 2015
Well, its heart is in the right place! Jamie Oliver has won a lot of admiration for his various campaigns and rightly so - but like anyone in the public eye, he should probably take care to avoid the accusation than any of his projects are really about self-aggrandisement. His delight at getting to perform alongside some musical heroes undermines the charitable ambition here.

Nationwide
"Bowling"
40s
24 May 2015
A man who has sent a bowling ball down the alley towards the only remaining pins (standing inconveniently apart from one another) quickly uses his mobile phone to check his 'balance'. The reassurance he gains from learning he has a few quid available is projected into a wider confidence that enables him to turn his back and celebrate his success without even looking. Stylishly done... but what's this all about?

Three
"The Lonliest Whale"
2 mins 17s
24 May 2015
In this delightful film made for Three in Ireland from a script by Boys and Girls in Dublin and directed by Park Pictures's Tom Tagholm, we learn about a whale whose song can't be heard by others of his species. The intrepid scientist studying this sad animal appears something of a loner himself and when you see him sat by himself in a café as others laugh, it feels as though he too is incapable of communicating with those around him.

Maynards
"Celebrate Like Royalty"
30s
24 May 2015
We've already had the 10" version of this film and, while this doesn't add a great deal to the original, it's worthy of inclusion at DAVID REVIEWS if only to hear the Indian matriarch once again proudly boast that she's on a jet. The short looped sequences are quite neat too and, overall, this is an engaging little piece.

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