David Reviews

 Biting the hand that feeds us since 2002.

PPL
"Isn't This Life Enough?"
60s
20 January 2014
USA Power Utility Companies

Scottish band Admiral Fallow have adapted their own song Isn't This World Enough? for this feel-good ad for an American power company. It's a heart-warming collage of imagery and successfully conveys the idea that the reliable and easily-controlled energy provided by PPL is something that provides comfort to its customers.

Google Nexus
"Oven Woe"

Martin said:

indeed they do!


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Latest Work

McCoy's Thick Cut
"Gary"
30s
22 Sep 2016
Unassuming newsagent patron Gary is the latest to receive a call from Flavour in this new addition to WCRS's humorous McCoy's campaign. Upon picking up a packet of the brand's new Thick Cut crisps, a golden telephone appears from nowhere to give sage advice to the man. The newsagent's silent encouragement is lovely, while the script's talk of brains and guts earns some tasty laughs.

McGuigan Wines
"Garden Party"
30s
22 Sep 2016
Australia's McGuigan Wines aims to help more blokes avoid a premature departure from the party with this commercial. As if arriving unfashionably late wasn't bad enough, this guy's choice of wine earns him a quick trip to the back gate. For anyone dreading their next trip down the vino aisle, this ad presents the wine brand as a safe, palate-friendly choice.

Amazon Fire
"Drone Relief"
30s
22 Sep 2016
With Amazon Prime's The Grand Tour nearing its November launch date, motormouth and amateur pugilist Jeremy Clarkson is back to plug the Amazon Fire Stick. "Probably the best thing to happen to this country ever", the widget grants viewers access to on-demand services from ITV, Channel 4, and - yes! - the BBC. Clarkson has no time for sour grapes, though - he has a fleet of Stick-carrying drones to pilot across the English Channel.

Santander
"Android Pay"
30s
22 Sep 2016
Santander lets us know that they now support Android Pay with this ad starring a little girl full of youthful brio. While mum and dad do their best to keep up with their pocket-sized dynamo, at least they can make payments on the move with the advertised app. As mobile banking continues to grow, this ad shows the bank is looking to get Android customers on-side as soon as possible.

Toyota
"Anniversary"
53s
26 Sep 2016
This follow-up to Toyota's 'first date' ad shows the couple have gone the distance and since tied the knot. Unfortunately, the husband drops a clanger by forgetting their anniversary. Thanks to his quick thinking - and the Auris's in-car multimedia system - he manages to smooth things over with a grand floral tribute... and make some interesting new friends as well.

Toyota
"Blind Date"
40s
26 Sep 2016
This likeable Toyota commercial proves nice guys don't always finish last, though it helps to have a car packed full of handy features. A nerdy-looking fellow has his work cut out to impress his online date, but his chances improve when they hit the road. Touchscreen search options, on-the-fly route planning, and weather alerts turn this fella into the smoothest bachelor in town - with the advertised vehicle proving to be the ideal wingman.

FIFA 17
"The Chant"
80s
26 Sep 2016
This technical sophistication of the current generation of games consoles means the beautiful game has rarely looked more convincing. EA Sports' FIFA series consistently wins plaudits for its near-broadcast standard presentation, and the roar from the crowd is captured in all its glory in this immersive ad for FIFA 17. The camera follows a Manchester United starlet from the dressing room to the pitch.

Facebook
"Groups"
46s
26 Sep 2016
This colourful ad communicates the wealth of possibilities created by Facebook's Groups function. Nexus's Nicolas Ménard crafts a suite of fun, bite-sized animations showing how users can succeed in work, play, and rest by collaborating on the social network. Ménard's visuals have a psychedelic charm to them, while the ad does a commendable job of appealing to parents and older users.

Barnardo's
"Believe In Me"
60s
26 Sep 2016
Some labels stick firmer than others, and it's enough to derail a child's life before it's even begun. Children's charity Barnardo's believes this shouldn't be the case, and this powerful ad from FCB Inferno makes the point with a cocktail of kicks, punches, twirls, and drum beats. Various youngsters are shown observing their dreary surroundings. Instead of losing hope, they leap into action.

Pearl & Dean
"Tumbleweed Trainer"
1 min 45s
26 Sep 2016
Pearl & Dean's campaign championing behind-the-scenes stars of cinema takes us back to the golden age of Westerns. While the likes of Clint Eastwood and John Wayne unloaded their six-shooters, someone had to train the tumbleweeds. In the style of a newsreel unearthed from the archives, the film pays tribute to Tinseltown's best tumbleweed wrangler - an "enigma" with the driest job on set.

Rowan Glen
"Natural"
30s
14 Sep 2016
Look at all that lovely fresh Scottish produce! Doesn't the sight of all that fruit make you want to ,er, drink milk? Well, maybe there's not quite the direct link in most people's minds that Rowan Glen were hoping for but we know what they're driving at and the photography certainly succeeds in making the case for Scotland's natural bounty.

Flash
"Dog (Signed Version)"
30s
16 Sep 2016
Another of the signed versions of current commercials which appeared in a single ad break during Channel 4's The Last Leg. This time it's the Flash ad that has a dog 'miming' the words of a Queen classic. The ad is camp enough as it is but why not add a signer for the deaf dressed up as the canine protagonist. Why not indeed! Great fun.

Easyjet
"Why Not?"
60s
17 Sep 2016
Easyjet have improved beyond measure over the years and they've moved a hell of a long way from the days when they would be bracketed with Ryanair as a cautionary tale about the wisdom of buying cheap air fares. But some things never change and this ad has the tricky task of working with the airline's orange motif.

Samsung
"Pool (Signed Version)"
30s
16 Sep 2016
Another of the amusing retreads of familiar ads which appeared in a single ad break during Channel 4's 'The Last Leg'. This time, one of Jack Whitehall's amusing examinations of paralympic sport is given an extra layer as three signers describe what's going on for those who can't hear the words... adding their own play-acting into the bargain.

Tesco F & F
"Autumn"
30s
15 Sep 2016
The fashions available at Tesco under the F & F banner are shown off to good effect in this pleasingly-filmed but otherwise unremarkable piece of work for the supermarket. Considering this is only 30" long, they manage to cram a lot of examples of what you can expect to find at their outlets into the ad and those attracted by what's on offer will know where to go for their autumn wardrobe.

Visit London
"London's Autumn Season"
1 min 53s
16 Sep 2016
The hustle and bustle of London is cleverly depicted as a positive in this busy commercial for the city which uses a lot visual flair to capture the capital's dynamism. Projections appear on landmarks to double the familiar iconography as a poem is recited alongside an emotional piano-based score. and you're left feeling breathless by all of London' possibilities.

Nationwide
"Matt Abbot: This Place"
60s
14 Sep 2016
The third in this series of pieces by modern poets is nice enough but - in its own way - it reinforces the strength of Hollie McNish's output. Matt Abbott delivers a tribute to home comforts and it contains a lot of relatable moments but, alongside McNish's masterclass of self-expression, it's a little pedestrian.

Nationwide
"Jeremiah: Face To Face"
90s
14 Sep 2016
This rumination on the perils of leaning too much on technology when it comes to communication is delivered with sincerity by poet Jeremiah and may give many pause for thought the next time we use a messenger app for a chat instead of making time for someone who matters to us. Or, perhaps we'll simply 'share' this Nationwide ad with our nearest and dearest.

Audi
"Duel"
90s
25 Sep 2016
This is by no means the first time we've seen action played in reverse in a TV commercial... but it may well be the best. This has popped up on social media ahead of tomorrow night's Presidential debate between Hillary Clinton and Donald Trump. Director Ringan Ledwidge ought to be mighty pleased with the outcome and the VFX work is none too shabby either.

Just-Eat
"Egg"
40s
16 Sep 2016
A sad half-cracked egg voiced by Bill Nighy leads a succession of people through their takeaway dreams in this new ad for Just-Eat. It's the latest in a series of changed approaches and the lack of a discernible strategy inevitably gives rise to the possibility of client chaos. But - however they got here - this works.

NSPCC
"Party"
5 mins
20 Sep 2016
Much of this film rings true. In a bid to remind teenage girls to trust their instincts, it depicts a very believable scenario as an innocent party is spoiled by the arrival of a young man with sexual designs on a young teenage acquaintance. The devil is in the detail. It's in the face of her young male friend when the newcomers arrive and it's in their pushy attempt to make him 'one of them' by pressing beer on him. It's in the girl's effort to juggle the contrasting demands of two sets of friends. It's in her willingness to lie to her mum about who she is with. But most of all it's in the pervading sense of doom Dan and his friend bring with them.

Maltesers
"Dog (Signed Version)"
30s
16 Sep 2016
As the Paralympics drew to a close, Channel 4 provided us with further evidence of their commitment to diversity when one of their ad breaks was signed for the deaf in its entirety. But this was no po-faced rendition of words into sign language... that wouldn't be the Channel 4 way. Instead, the signing became part of the creative and added to the overall impact by fusing with the commercial behind.

IKEA
"Every Other Week"
60s
14 Sep 2016
This commercial has been widely praised for tackling the taboo of separated families but - in DAVID's opinion - that isn't really its strength. Divorce is far too commonplace for anyone to consider it taboo and while it's always welcome to see modern situations being normalised in advertising, it's hard to believe viewers will feel it's revolutionary to see this kind of depiction in a commercial.

Nationwide
"Hollie: Little Things"
2 mins
14 Sep 2016
Like other contemporary art, modern poetry is a mixed bag. The craft is often well-disguised, which makes it easier for charlatans to fool themselves and others that their work has merit. As well as lionising the unworthy, this can result in the truly talented being overlooked, and no doubt some poetry lovers see in Hollie McNish everything they dislike about modern verse. All the more so now that her poetry has been used in a commercial.

Médecins Sans Frontières
"The Naked Truth"
90s
16 Sep 2016
Although tax payers fund most of the early research into new drugs, pharmaceutical companies claim their R&D costs are vast all the same. But they won't reveal just how big they are, so we can't find out if their pricing is justified. This spot for MSF aims to illustrate this state of affairs by depicting big pharma as Bob, a wealthy guy who loses a game of strip poker and has to reveal his, er, assets.

Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.