David Reviews

 Biting the hand that feeds us since 2002.

PPL
"Isn't This Life Enough?"
60s
20 January 2014
USA Power Utility Companies

Scottish band Admiral Fallow have adapted their own song Isn't This World Enough? for this feel-good ad for an American power company. It's a heart-warming collage of imagery and successfully conveys the idea that the reliable and easily-controlled energy provided by PPL is something that provides comfort to its customers.

Google Nexus
"Oven Woe"

Martin said:

indeed they do!


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Latest Work

Broadband Awareness
"Superfast Broadband"
40s
15 Dec 2014
So this is a well made but slightly baffling film promoting the virtues of superfast broadband. The advertised website told us that we could secure superfast broadband via the BT Openreach network but - as everyone who has ever had dealings with BT Openreach will painfully know - they are a shadowy bunch of inbetweeners and it's patently misleading to suggest punters can ask them to supply broadband.

Channel 4
"Born Risky - Prototype Trail"
40s
15 Dec 2014
This then is the trail for Viktoria Modesta's Prototype that ran during Sunday's X Factor final. At a reported £200K, it was a hell of a gamble but one that appears to have been entirely vindicated by the huge numbers who have taken the time to watch the full clip in all its mesmerising glory.

Cucumber, Banana, Tofu
"Fruity"
40s
17 Dec 2014
This saucy trail for a series of Channel 4 programmes made by Russell T Davies adds to a sense that the broadcaster has really regained its mojo. The station has always been at its best when pursuing an alternative agenda and 4Creative demonstrates here - as they did at the weekend with the Viktoria Modesta promo - that they can hold up their end of the bargain.

Guinness
"Porter"
30s
14 Dec 2014
A classy ad which whets our whistle with the promise of porters whose original recipes go back to the late 18th century. Guinness boffins pore over pages of their brewers' diaries; showing us the stained and fragile paper on which handwritten instructions still sit... waiting for twenty-first century interpretation.

Schwartz
"Flavour Your Way"
30s
14 Dec 2014
This attractive film for Schwartz places the range at the heart of the kitchen... happy accident and all. Children vigorously chuck herbs and into cooking pots while another cook flinches as he overplays his hand only to discover that the outcome is better than he might have hoped. Okay, it's not quite Lurpak but it has a similar pro-cooking vibe and we like it.

Beats
"Baubles"
20s
12 Dec 2014
Two Beats speakers dangle like baubles from a Christmas tree; complaining about the humiliation they're enduring. They sound like Miller and Armstrong doing a street talk sketch, only less funny. They count their lucky stars, however, when they realise their fate could have seen them stuck at the top of the tree.

Microsoft X-Box
"Fifa 15"
30s
9 Dec 2014
Lionel Messi and Eden Hazard battle it out on Fifa 15 in their respective homes while the festive decorations watch and react. A fulsome voice narrates the game to the tune of Deck the Halls, which they don't seem to notice, but we suspect that if cushions and cupcakes really did get as animated as they do here, it would be somewhat off-putting.

Carphone Warehouse
"Colour Invasion"
60s
15 Dec 2014
A chapter of Hells Angels ride along a wintry sea front to a hard rock track... except that maybe they aren't Hells Angels after all. Despite the Harleys and the grizzly beards, these guys are in vivid shades of pink, blue, green, orange and purple... and they represent the Colour Invasion from Carphone Warehouse. It's a very visually memorable way to inform us that there are more shades to choose from there than pretty much anywhere else.

ADOT
"Homeless Lights"
90s
17 Dec 2014
This excellent film features a version of Radiohead's Creep as we see a number of homeless people who have been decked in Christmas lights. They become both isolated individuals seeking some small comfort and connection with the season, and icons that are impossible for us to turn away from. Beings whose appearance sets them apart from us and unites them with us.

B & Q
"The Big Switch On"
40s
12 Dec 2014
A lovely energetic ad for B&Q which features footage from people who have proudly decorated their homes; ostensibly with lights and more from the DIY store. It's joyous, fun, and has a terrifically festive feel. Everything from battery-operated toys to house fronts have joined in and the impression is of watching brilliant memories in the making.

BMW
"Curiosity"
60s
15 Dec 2014
FCB Inferno's first TV work for BMW since they took over the account earlier this year is a stonkingly beautiful film directed by Tarsem. It depicts a figure from prehistory whose curiosity persuades him to jump aboard a stampeding horse. Only by indulging his instinct for adventure and risk will our bearded hero discover how much faster he can go on horseback.

NHS Scotland
"Winter Owl"
30s
12 Dec 2014
An avuncular owl imparts some common-sense wisdom about the whens and wherefores of health this Christmas. We're reminded to check the opening hours of our GP's surgery, stock up with cold and flu remedies, and to order any repeat prescriptions that we need. As he talks, he's dispensing a prescription to a little bird... but is stumped when his next patient appears.

BetVictor
"Inside Track"
30s
12 Dec 2014
Paul Kaye's 'Mad Maurice' roughs up Sven-Göran Eriksson's model railway in this new spot for Bet Victor. While we're still getting our heads round the sudden vision of the ex-England manager in a train master's outfit complete with cap, a strange volcano rises up destructively among the diddy scenery, derailing carriages and dislocating cows. What is going on?

Redcoon
"Obsession"
40s
12 Dec 2014
This is a Rorschach test of a commercial... like a psychiatric patient being asked what he sees when he looks at various inkblots, you can make up your own mind what this is all about. If you're the kind of person who likes to see all the dots joined together then you might find it a bit unsettling but anyone who enjoys a bit of surreal ambiguity will take great delight in the strange sequence of events that leads to an elderly woman being handed a gift by her husband that may or may not suggest their days of carnality aren't entirely behind them.

Carlsberg
"Pint"
30s
11 Dec 2014
The filling of a pint glass with the advertised lager enables the VO to wax lyrical about slow-motion. It gives its subjects heroic qualities, he reckons; helps transform an inconsequential moment into an entire era of legend and drama. The ad certainly is lovingly filmed, and we suspect that the way the camera lingers on the lager will prompt an immediate thirst in Carlberg fans.

BMW
"Iron Filings"
30s
12 Dec 2014
A clever, stylish and simple ad which uses iron filings to demonstrate the speed at which road conditions can change, and the speed at which a BMW can react to those changes. The filming is beautiful: monochrome close-ups of the filings gives them an organic quality like basic lifeforms, along with a ruthless precision as they sweep across a stark, synthetic landscape.

Oral-B
"Merry Beeping Christmas"
45s
12 Dec 2014
Now this is a bit unexpected from a mouth hygiene brand... an ad boasting a plethora of profanities. Admittedly they're beeped out, but the utterances of words such as "crap" and "bollocks" are very clearly seen - and there are more than a few "fuck"s we see in nascent formation. The reason? There may be all sorts of trials and tribulations to endure at this time of year, but the misery of a gammy smile needn't be one of them.

Co-op Supermarkets
"Turkey Breasts"
10s
11 Dec 2014
A lovely ten second spot in the campaign for the Co-op which has people suddenly remember an item on their supermarket shopping list. In this instance, a shop assistant in a clothes store is prompted to think out loud of something she needs while assisting a customer... much to the punter's evident chagrin.

Bisto
"Kevin"
30s
10 Dec 2014
Kev's away from his family for up to three months at a time with his job as a long distance lorry driver. So thank goodness for Bisto's 'Together Project' which has brought his wife and kiddies up to snowy Sweden for a visit and some wholesome food made with the advertised brand. Christmas is always a good time to bring people together and any lumps in your throat may not necessarily be the gravy.

Syfy Channel
"Boy Meets Girl"
60s
10 Dec 2014
This stylish commercial for the Syfy channel takes us through a raft of imagined plot twists and turns when a young woman bumps into a man on the underground. Alien worlds and future selves are called into play as the narrator explains why the pair will never be together... unless of course, one of them changes things from the outset.

Co-op Supermarkets
"Marzipan"
30s
11 Dec 2014
What a terrific way to communicate the message that the Co-op has more stores than other supermarkets, and is open later. It's the simplest of ideas, but it gets directly to the heart of the experience we've all had of remembering too late that item we forgot to buy. Beautifully executed, too - who hasn't made a random utterance in public which has seen us eyed up warily by strangers nearby?

Thinkbox
"Harvey and Harmony"
60s
11 Dec 2014
Apparently this is the last Thinkbox ad that will feature Harvey the dog as he's getting a bit long in the tooth... and what a shame that is. His placid, patient face has served as the perfect foil to the big personality that lies beneath - as his own ad-based communications have shown. It's been not only an engaging campaign but an extremely clever one and we'll be sad to see it go.

Asda
"Christmas Dinner"
40s
9 Dec 2014
It's a nice ad, this - it feels warm and cosy... but it struggles a bit with some of the product. Mulled wine cheesecake doesn't sound very appetising at all, let alone something a little girl would tuck into. That aside, it does what it needs to do - and as we've said before, it manages to be a solid ad which looks good without rocking the boat.

BBC iPlayer
"Any Situation"
30s
8 Dec 2014
We like iPlayer and it's very useful and all that, but however much telly we at DAVID watch, there's a limit. Why would you watch TV in a checkout queue when you could be glaring at fellow customers who have chosen their queues more wisely? Or attempt to even get a connection when your train's broken down in the middle of nowhere? What's wrong with the good old art of sighing and muttering? Many a great friendship has been forged after a brief battle of elbows.

Tesco
"Charades"
20s
8 Dec 2014
The traditional Christmas game of charades seems to be going well in this spot for Tesco as a bovine-looking chappie acts out the title he's been given (Raging Bull, anyone?). However, at the height of his mime, someone enters - stage right - with a capacious plate of choux buns piled for all the world like a pyramid of Ferrero Rocher. Top that, Robert DeNiro.

Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.