David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • The act of killingLobby group Sea Shepherd presents a graphic portrayal of a whale's traumatic end with a riveting physical performance from actor David Field.
    • Raising hell againThis impressive ad for the latest WWE video game sees a man digging in the desert for reasons unknown.
    • Amateur spectacularCarlsberg - being Carlsberg - are sure they can do something with jumpers for goalposts that'll leave Ron Manager speechless.
    • Giving Gigi the brush-offIn this spot for M&S uniforms, a young boy solemnly explains to us that he loves his new stain resistant blazer because even tomato ketchup comes off "aukomakickly".
    • Don't think, just goReminiscent of a terrific lastminute.com film from earlier this summer, a breathless piece of work from W+K (Amsterdam) shows Booking.com providing the same joie de vivre.
    • The deadliest gameWar Child wants to wrest that feeling of safety within a video game away by making us experience conflict through the eyes of a girl called Nima.
    • Get your copy nowThe fruitful union between Johnsonville and Droga5 produces another bonkers treat as the brand aim to get their name on the calendar with a day celebrating all things brat.
    • School gets animatedThe fight against the back to school blues is well and truly on with this action-packed Clarks ad.
    • Amazon Prime to the rescueThis spot for Amazon Prime drives home the advantages of next day delivery on orders without resorting to a bombardment of customer endorsements.
    • A new look for MookIt's a testament to the strength of this Israeli ad that it doesn't feel anywhere near three minutes long... and as it's selling razors, that's nothing short of miraculous.

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Sea Shepherd
"Ultimate Death Scene"
1 min 40s
30 July 2015

Lobby group Sea Shepherd presents a graphic portrayal of a whale's traumatic end with a riveting physical performance from actor David Field - one that brings whaling into the spotlight in intense, gory detail.

After briefly limbering up, he becomes aware of an invisible entity following him. His desperate efforts to escape are thwarted by a imaginary harpoon to the back... one that still draws blood. With a pleading look in his eyes, his ordeal only gets worse.

Having been dragged away and penetrated again, he's left to graphically choke on his blood. Each agonised gasp seems to last a lifetime - yet supers inform us that hunted whales supposedly die within a matter of minutes.

It's a deeply stressful watch as the horror of the scenario begins to take hold and it's hard to avert one's eyes thanks to Field's commitment and director Tony Prescott's unflinching lens.

The same sense of horror and distress is the exactly the kind of response Sea Shepherd will hoping for in gathering support against whaling. With a film like this, it shows they're unafraid of provoking that reaction in explicit fashion.

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Smyths
"WWE 2K16"
55s
30 July 2015

This impressive ad for the latest WWE video game sees a man digging in the desert for reasons unknown. He suddenly unearths a dusty world championship belt - one known to clued-up fans as the "Smoking Skull" belt. As the mystery figure proudly wraps the trophy over his shoulder, he turns to the camera to reveal he's no other than Stone Cold Steve Austin.

It's quite remarkable that even after retiring from in-ring competition in 2003, Austin remains one of the biggest draws in the business today. Children of the 90s will lap up the chance to play through their hero's biggest matches, while WWE continues to hook gamers by bringing their history into the next-gen arena. A potent blend of nostalgia and a brand knowing how to sway their target audience.

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Carlsberg
"Kickabout"
80s
30 July 2015

Days before the professionals get back on the pitch, there's no better time than to appreciate a good old game of footie down the park. Only Carlsberg - being Carlsberg - are sure they can do something with jumpers for goalposts that'll leave Ron Manager speechless.

As soon as the keeper's makeshift goalposts align themselves to the proper distance, you know something's different about this pitch. Cue the miracle heath properties of the physio's sponge... and the game just gets even better.

Everything from goal-line technology to cameos from Jeff Stelling and Peter Schmeichel help elevate this particular game, with the plum gag showing just what happens when footballers get the slo-mo treatment.

As is typical of Carlsberg's footie ads, the fan service is top notch. Rather than have these players kitted out in the latest replica gear, care has been taken to represent club garb from seasons past. It's touches like this that strengthen the brand's association with the English game. Terrific work from all involved.

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Marks & Spencer
"First Love"
30s
29 July 2015

Mark Albiston has directed two of the latest spots for M&S school uniforms. The first - 'Skinny Fit' - features two brothers; one of whom is about to join the other at big school. It's a lovely piece of work, but this second spot just steals our hearts.

A young boy solemnly explains to us that he loves his new stain resistant blazer because even tomato ketchup comes off "aukomakickly"... however, it turns out his tangled love life may be harder to deal with.

As with the boys in the other ad, a wonderfully natural performance has been summoned out of this little lad. The importance of naturalness can't be emphasised enough - merely being cute won't cut it with a British audience who doesn't have a high tolerance for sentimentality.

It's clinched by the whispered line at the end which is just perfect.

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Booking.com
"Wing It"
45s
29 July 2015

Reminiscent of a terrific lastminute.com film from earlier this summer, a breathless piece of work from W+K (Amsterdam) has Booking.com providing the same joie de vivre when it comes to holidays.

A sun-kissed montage of improvised holiday plans brilliantly conveys the rush of a spontaneous getaway. Be it by plane, train, or automobile, the journey can produce euphoria as well as frustration - doing things on a whim can have that effect.

Booking.com wants customers to know they're the outlet that can cater for those with a maverick approach to travel. By offering accommodation with a few taps and swipes, they can help those who've decided to wing it.

Well-paced and sharply edited from start to finish, director Quentin van Den Bossche has crafted a great effort that shows brands like Booking.com are knocking the stuffiness out of travel one dynamic ad at a time.

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Five Star Work

Sea Shepherd
"Ultimate Death Scene"
1 min 40s
30 Jul 2015
Lobby group Sea Shepherd presents a graphic portrayal of a whale's traumatic end with a riveting physical performance from actor David Field - one that brings whaling into the spotlight in intense, gory detail. It's a deeply stressful watch as the horror of the scenario begins to take hold. It's hard to avert one's eyes thanks to Field's commitment and director Tony Prescott's unflinching lens.

Carlsberg
"Kickabout"
80s
30 Jul 2015
Days before the professionals get back on the pitch, there's no better time than to appreciate a good old game of footie down the park. Only Carlsberg - being Carlsberg - are sure they can do something with jumpers for goalposts that'll leave Ron Manager speechless. As soon as the keeper's makeshift goalposts align themselves to the proper distance, you know something's different about this pitch.

Marks & Spencer
"First Love"
30s
29 Jul 2015
In this spot for M&S uniforms, a young boy solemnly explains to us that he loves his new stain resistant blazer because even tomato ketchup comes off "aukomakickly"... however, it turns out his tangled love life may be harder to deal with. A wonderfully natural performance has been summoned out of this little lad - kudos to director Mark Albiston for this achievement.

Booking.com
"Wing It"
45s
29 Jul 2015
Reminiscent of a terrific lastminute.com film from earlier this summer, a breathless piece of work from W+K (Amsterdam) has Booking.com providing the same joie de vivre when it comes to holidays. A sun-kissed montage of improvised holiday plans brilliantly conveys the rush of a spontaneous getaway.

War Child
"Duty of Care"
2 mins 30s
29 Jul 2015
In the arena of the first-person shooter, the player is often given a tutorial to ease their way into the action. War Child wants to wrest that feeling of safety away by making us experience conflict through the eyes of a girl called Nima. A resident of the Middle East 'level', Nima must fight to evade capture by militants and find her father. Of course, this is a disturbingly one-sided fight.

Johnsonville
"Ballad of Bratsgiving"
2 mins 05s
28 Jul 2015
The fruitful union between Johnsonville and Droga5 produces another bonkers treat as the brand aim to get their name on the calendar with a day celebrating all things brat. To celebrate Bratsgiving, Johnsonville and venerable sausage songsmith Leon Sunday have teamed up for "The Ballad of Bratsgiving", available in all formats including tape, vinyl, and even that newfangled CD thing. And - to use the parlance of these particular ads - there's much, much more!

Amazon Prime
"Nursery"
60s
27 Jul 2015
This spot for Amazon Prime drives home the advantages of next day delivery on orders without resorting to a bombardment of customer endorsements. Instead, we're offered a scenario many parents will recognise... a child's first day at nursery. How to balance your feelings of guilt and your child's potential sense of abandonment? There is an answer.

Life M6 Blades
"Mookie"
3 mins
27 Jul 2015
It's a testament to the strength of this Israeli ad that it doesn't feel anywhere near three minutes long... and as it's selling razors, that's nothing short of miraculous. Instead of the usual macho music, science-y animations of blades against stubble fuzz and virile men nodding at themselves in satisfaction, this shows real-life 'Mook' rediscovering a face even his own wife doesn't know.

moneysupermarket.com
"Colin"
60s
24 Jul 2015
We've had Dave's Epic Strut... now here's Colin's Epic Booty Shake. What could have been an example of the law of diminishing returns is in fact a triumph as a burly builder embraces his inner pole dancer and uses the construction site he's working on as his own personal stage. If only his fellow builders had shoved twenties down his bum cleavage.

McDonald's
"Harry"
60s
24 Jul 2015
Remember when you were a child and the main role of grown-ups seemed to be to thwart your fun on every level? This spot for McDonald's reminds us exactly what that was like. For every puddle calling out to be jumped in, for every showroom bed just asking to be bounced on, there is an adult issuing a warning glance and a chiding word. Thank goodness, then, there's one place they encourage you to be yourself: McDonald's.

Foster's
"Cheerleader"
60s
24 Jul 2015
This, then, is the first salvo in the brave new world of post-laddishness Foster's advertising... and it's a pretty bold shout. The protagonist is a young man who has become a cheerleader and we get a glimpse of his trials and tribulations in a beautifully-judged piece of mockumentary by Glue Society's alumnus Gary Freedman.

Audi
"Rally"
90s
23 Jul 2015
This fast and furious ad from directing duo D.A.R.Y.L. picks up from the Audi RS3 Sportback breaking free of its shackles. Taking advantage of its freedom, the car finds itself up against an old classic... one ready to give the young pretender a run for its money. Pitting the contemporary model against a 1983 Audi Sport Quattro, a gripping race between the two quickly ensues.

Persil
"Breakdancing"
50s
22 Jul 2015
As if entertaining the crowds at Glastonbury wasn't enough, prodigal breakdancer B Girl Terra proves to be a dab hand at removing stains as well. We're treated to a highly impressive display of her talents before one show-stopping spin returns her clothes to their clean best. It's entertaining stuff, plus it's refreshing to see a more dynamic treatment of scuffs and stains in this sector.

Libra
"I Am Fearless"
60s
22 Jul 2015
Eye-catching animation and an honest performance from musician Megan Washington combine to make this ad for sanitary brand Libra a rewarding tribute to conquering one's fears. Having dealt with a stutter since an early age, Washington knows full well about the pitfalls that accompany the simplest of sentences.

Smart Cars
"Four Door"
30s
21 Jul 2015
Smart pick a great way of promoting their latest four door model. Evidently the driver featured here has forgotten about his extra passenger room when he looks over his shoulder to reverse... and he receives the shock of his life . It's a nice gag and it delivers a real jolt when it comes - he won't be able to live down that belter of a yelp in a hurry.

HP
"Jane"
60s
22 Jul 2015
This lovingly-made ad for HP will ideally persuade viewers to invest in the brand's new workstation, but it may also prompt a stream of adults to pick up their long abandoned paint brushes and rediscover their artistic side. To the sound of 'The Logical Song', we see a little girl's life unfold with a special focus on her creative endeavours.

Honda
"Rainbow Corral"
60s
21 Jul 2015
And we'd always assumed you go back to the toy shop when things break. Or at least fetch the super-glue. As this imaginative Australian ad for Honda shows, there's a much more colourful reality. When a little girl's beloved pink horsie suffers an unfortunate head injury, the family take a drive out to the Ranch of the Rainbow - home of prismatic horses of every conceivable shade and hue.

AT & T
"It Can Wait"
3 mins 52s
20 Jul 2015
This is a slow burner but it builds the heat to an incredible ferocity and leaves you feeling as though you've been kicked in the head. Something is clearly coming and many viewers will realise what it is before it arrives... but this anticipation adds to the anxiety and makes the pay-off all the more impactful.

Channel 4
"Underdog"
90s
16 Jul 2015
The "scrappy, feisty" station that is Channel 4 has made this lovely spot to justify its very raison d'Ítre. And very eloquently it's been done too despite the fact that the interviewer in search of answers is a dog in a suit. Well-known C4 faces - from Jon Snow and Kevin McCloud to Katherine Parkinson and Gogglebox's own Siddiqui family - feed us snippets of information while our interviewer eats his microphone.

Tango
"Boo Tang Enhancer"
3 mins 20s
16 Jul 2015
This campaign has really established itself quickly, and the online clips which spoof channels like QVC are terrific. This is our favourite for its sublime blend of ridiculousness and authenticity. The spot-on casting makes the discussion of the 'Boo Tang Enhancement Package' even funnier ("I have a similar box at home and I keep cheese in it.") - the yawning chasms of awkward silences plastered

Samsung
"Cycling"
1 min 37s
14 Jul 2015
Cycling enthusiasts will love this stunning film for Samsung which demonstrates there's more than one way to be a winner. Meticulous preparation and determined riding from an athlete armed to the teeth with Samsung technology appears to be a recipe for the man who'll cross the line first wearing a jersey in the colour of his choice. But there's more to this story than that.

RNLI
"Dangerously Unpredictable"
60s
15 Jul 2015
After reading and agreeing with our analysis that the other recent live action RNLI film leaves you wondering how people find themselves in trouble in the first place, someone got in touch to point out that the life-saving organisation had covered that ground with another film in the same series. So, here it is.

Sky Sports
"Greatest Moments"
90s
16 Jul 2015
Sky and the English Premier League have been synonymous since 1992 and to mark the upcoming 2015/16 season, Thierry Henry walks through some of the league's most iconic moments. It's a great way of adding a fresh twist to so many familiar moments, with Henry revisiting everything from the Liverpool-Newcastle thriller of '96 to his own historic unbeaten season as a player.

Nike
"Short A Guy"
90s
16 Jul 2015
The concept of a timeout doesn't apply in this exhilarating ad for Nike. A skate down the street leads one athletic kid to become the extra man for one team sport after another. In a flash, he's kitted up and ready to go. Having grown used to Nike and other brands focusing their attention on the big guns of basketball and both kinds of football, it's refreshing to see sports like volleyball and lacrosse receive their frenetic moment in the spotlight too.

Clearasil
"Interruption"
30s
14 Jul 2015
This lovely, er, spot for Clearasil from the US is a great combination of droll pragmatism and wonderful daftness. A teenage boy bemoans the one pimple on his otherwise flawless skin; telling himself it's going to last forever. At this point his tube of Clearasil pipes up, telling him that's not true - just like his mum won't walk in on him forever at the wrong moment.

Five Star Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.