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FEATURED WORK
Gü - Do You Ganache?
Wednesday, March 10, 2010.
 This really striking commercial looks like a trailer for a zombie wife swap movie. A woman gingerly seeks entry to house where it appears that dark events unfold. The explanation inside is a lot more innocent than one might expect from the build-up... or is it?
(0 Comments)
Road Safety - Bank Robbery
Wednesday, March 10, 2010.
 This is a very curious road safety film indeed. As a gang of bank robbers get ready for a raid, they see a security guard was a huge hulking figure. Similarly, a passing police car looks enormous. But the cyclist is harder to spot because they're not looking out for her.
(9 Comments)
match.com - Start Your Love Story
Monday, March 08, 2010.
 An utterly charming commercial for the online dating service features a couple finding each other as they examine musical instruments. He strums a guitar and she plays a keyboard and together they make beautiful music and it's clearly the start of something special.
(5 Comments)
Maybelline - Fake Lash Glam Look
Thursday, March 04, 2010.
 Huh? After years of using fake lashes in commercials which advertise ordinary mascara, Maybelline are now trying to sell a mascara which offers the 'fake lash glam look'... ie: the one that's appeared in its ads because of the fake lashes. Confusing, isn't it?
(2 Comments)
Lee Jeans - The Walkers
Thursday, March 04, 2010.
 This intriguing commercial made by Ogilvy & Mather in Shanghai shows a strange courtship. A young man and a young woman stalk one another across an urban landscape and both appear keen to avoid touching the ground. Is this how the Chinese see us in the West?
(4 Comments)
Dove - Because You're A Man
Tuesday, March 02, 2010.
 A rapid journey through the life of a man condenses it to wife-acquisition, fathering children and opening jars. The ad posits the suggestion that men have been waiting a long time for a range of toiletries from Dove to complete their lives. This may not be true.
(2 Comments)
Sensodyne - Kate
Tuesday, March 02, 2010.
 Jesus Christ... we hope Sensodyne's got some glue in it if Kate from Islington is going to carry on using it. Is it really a good idea for the crew to spike the talent's tea before they start filming... surely someone slipped this woman something to enliven her performance.
(5 Comments)
Road Safety - Named Riders
Monday, March 01, 2010.
 This lovely road safety ad features a succession of motorcyclists who have neon signs attached to their bikes introducing them to motorists. To be fair, as well as not wanting to knock these people over because they seem nice... we'd also be more likely to see them.
(4 Comments)
Ikea - Kitchen Squad
Friday, February 26, 2010.
 This is part one of a series of three ads which ran in separate ad breaks during last night's Relocation Relocation on Channel 4. It follows the progress of a squad of fitters who are working against the clock to replace a punter's kitchen without her knowledge.
(1 Comment)
Doctor Who - Where Do You Want To Start?
Thursday, February 25, 2010.
 The new Doctor (Matt Smith) and his assistant (Karen Gillan) ponder where they should go first as the rejuvenated character gears up for a new set of adventures. In this fittingly exuberant trail, the two come in contact with some of the villains they'll face after Easter.
(11 Comments)
FREELANCE SUBSCRIPTION
If you are a Freelancer working in the Advertising Industry, you can purchase a Freelance Subscription to DAVID REVIEWS for just £100 a year or £10 a month.
You will be supplied with a unique User Name and PIN which will enable you to view commercials and find out who made them.
To buy a subscription online, click here.
Or for more information, phone Jason Stone on 0141 334 5333.
COMPANY SUBSCRIPTION
Purchase a Subscription to DAVID REVIEWS for your company for just £500 a year or £50 a month.
Each member of your team will be supplied with a unique User Name and PIN which will enable them to view commercials and find out who made them.
To buy a subscription online, click here.
For more information, phone Jason Stone on 0141 334 5333.
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SUBMIT YOUR CLIPS
If your latest work isn't available on DAVID REVIEWS then you can send it to us by clicking on the SUBMIT button on the Main Menu and following the instructions.
As well as commercials, we would love to see your Pop Promos and your short films. If you have any questions, please contact Jason Stone on 0141 334 5333.
THE BLOGS
Pepsi Goes All The Way
Friday, March 05, 2010 - 10:26.
 A new French-made commercial for Pepsi Max has the three protagonists from the previous ad engineering an extraordinarily elaborate stunt to get one of them laid. Have they gone too far or is it all just good fun?
(5 Comments)
Lies, Damned Lies and Cosmetics Ads
Thursday, March 04, 2010 - 08:27.
 Cosmetics ads have long had a tendency to include dubious statistics but some recent commercials appear to take this practice to a new dimension. There's nothing dubious about the stats in a new Nivea ad but their inclusion is still surprising.
(1 Comment)
Give Us Our Daily Bread
Thursday, February 25, 2010 - 10:35.
 The only retail sector that's untouchable by recession, it seems, is the cheap end of the take-away food market. Greggs the bakers goes from strength to strength and their positivity is reflected by a new TV commercial.
(15 Comments)
Can We Kick It (Out)?
Monday, February 15, 2010 - 16:37.
 Football is attempting to tackle the rampant homophobia of the crowds who attend matches by encouraging fans to recognise that their behaviour at a game should be no different from their behaviour the rest of the time.
(4 Comments)
If It's Legal To Buy Something... Shouldn't It Be Legal To Advertise It?
Thursday, February 04, 2010 - 14:19.
 There are many products which can be legally bought in the UK which cannot legally be advertised. But does this make sense? Is it justifiable to allow people to purchase something that is too dangerous to advertise?
(1 Comment)
Is Nanny's Cupboard Bare?
Monday, February 01, 2010 - 13:33.
 The Shadow Chancellor George Osborne announced yesterday that the Tory party intends to slash government spending on advertising if they win the general election later this year. What will be the consequences of this?
(10 Comments)
Meerkat On The Up And Up
Friday, January 22, 2010 - 12:58.
 Aleksandr, the meerkat who fronts VCCP's marvellous campaign for Compare The Market, has enlivened this sector no end. But the success of car insurance comparison websites provides proof that we are all paying too much to insure our cars.
(5 Comments)
Chocs Away
Tuesday, January 19, 2010 - 15:07.
 It has come to light that the real reason why Cadbury Crème Eggs keep killing themselves is because they had advance notice of the bid by the predatory American food giant, Kraft, to buy the venerated British company which makes the chocolate.
(2 Comments)
Content With Their Lot
Monday, January 18, 2010 - 12:30.
 A new commercial for Asda reinforces the supermarket's core values as well as offering an accurate portrayal the kinds of people who shop there. Plainly, Asda is currently more keen to retain its existing customers' loyalty rather than extend its appeal.
(20 Comments)
Twinnings Get Art Tea
Thursday, January 07, 2010 - 15:18.
 This new commercial for Twinings is imbues the product with an aura of quality even though it concentrates on the aesthetic qualities of the product and leaves viewers to draw their own conclusions about the taste.
(0 Comments)
BACK BY POPULAR DEMAND
The Ratings League Tables are back and they're better than ever. Click on RATINGS from the main menu to see who tops the various League Tables.
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| Follow Us On Twitter |
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| Yes, yes... we know. Nonetheless, click on the link above to receive news of breaking ads and assorted other miscellanea via Twitter. |
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| Breaking Ads |
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| Ireland is made to look utterly beautiful in this smashing commercial which seeks to remind those living on the island that they don't need to look for an exotic location for their next holiday as they're already living in paradise. Of course... they don't really focus on the rain. |
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| Nurofen | 8-Mar-10 |
| "There's That Annoying Pain" | 30s |
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| This is the first, as far as we know, where Nurofen has sought to combat the cheaper unbranded Ibuprofen available in supermarkets. The Express variant is being specifically marketed as being better than those cheaper offerings. |
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| Bold | 8-Mar-10 |
| "Just Hug" | 30s |
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| A little boy is hugged by every woman who smells him in this commercial for Bold 2 In 1. He's resigned to his fate and doesn't seem to mind too much... even appearing to welcome the prospect of a hug from a pretty little girl watching on. |
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| Lenor | 8-Mar-10 |
| "Product Of The Year 2010" | 20s |
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| The reliance of this attractive commercial on the dodgy proposition that the advertised product is the 2010 Product Of The Year renders it a little bit feeble. Having looked into 'Product Of The Year' last year, we remain unconvinced that it has any real meaning. |
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| Wickes | 8-Mar-10 |
| "New Paint Range" | 30s |
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| Wickes take on Dulux in their latest commercial even if they aren't explicit about who they mean by the "brand leader". Once again, a combination of precise photography and Tim Spall's voice are used to get the point across. |
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| Another excellent contribution to this charming series features an old couple standing in front of the dinosaur skeleton. The male half of the duo can't resist tapping the creature's ankle with his walking stick and the consequences are disastrous. |
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| To illustrate the claim that it's hard to fit fun into a small space, we're shown a man in an elevator trying to avoid a woman in a dodgem car. This theory is used to back the proposition that a new packaging for the crisps benefits the consumer. Hmmm. |
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| This Canadian commercial has a whole family at an indoor climbing centre but only Dad is participating. His family roll their eyes and enjoy their crisps as he makes a huge drama out of his climb. He'll have the last laugh when their clogged arteries fail them. |
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| According to this hectoring commercial, Garnier have a new deodorant which enables you to go forty-eight hours without reapplying. It's hard to imagine the circumstances in which this will prove useful... after all, most of us manage to have a little wash from time to time |
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| Carefree sanitary protection is like having a Brazilian carnival inside your knickers. Actually, thinking about it, it's only the word 'carnival' that makes that sound unlikely. Once again, the dreary business of menstruation is made to look inappropriately glamorous. |
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