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DOGGONE.
Thursday, January 26, 2012.
 In this attractively made ad, a boy and his dog leap into action when an opportunity arises to get rid of dad's awful glasses. They journey all the way to the coast and drop them into the sea to ensure that dad is obliged to buy a more stylish pair.
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The Morning After.
Thursday, January 26, 2012.
 This lovely commercial shows a woman waking up the morning after a major party. As she traipses through her flat, she discovers some photographs of herself and immediately worries that she forgot to remove her make-up. Luckily, she's wrong about this and because she's been using skincare products from Boots' Number 7 range, her skin looks radiant.
(0 Comments)
A Devastating Impact.
Wednesday, January 25, 2012.
 The parents of a teenage girl killed in a car accident talk candidly about the impact that her death has had on their lives in this heart-rending film from Northern Ireland. It's a powerful reminder that even when an accident doesn't affect other road users, its impact can be devastating.
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Tackling Things Head On.
Tuesday, January 24, 2012.
 The fourth instalment in this rapidly unfolding series has our heroine entering a gym and asking the incumbents about their toilet habits. Several are willing to give the advertised product a go and even appear to, er, be in a position to make use of it.
(3 Comments)
Jamie Oliver's Arctic Role.
Tuesday, January 24, 2012.
 Jamie Oliver gives another consummate performance in this commercial for a range of frozen fish products bearing his name. The premise has him attempting to prepare some food in an Arctic storm as some underwhelmed locals look on.
(0 Comments)
A Sniper Hesitates.
Monday, January 23, 2012.
 There's an amusing conceit at the centre of this commercial made to push Trident gum in Puerto Rico. An attempt to assassinate a target using a sniper's rifle is undermined by a strange phenomenon noticed at exactly the wrong moment.
(0 Comments)
A Dynastic Legacy.
Monday, January 23, 2012.
 Joan Collins and Stephanie Beacham guest star in this ad for Snickers as a pair of dressing room divas. The conceit is imported from a series of similar ads made in the US featuring veteran comedy actress Betty White. As in the original ads, the actresses stand-in for athletes in need of a sugar boost.
(0 Comments)
Colour Me Happy.
Wednesday, January 18, 2012.
 Like the other ads in this series, this is a fantastic look at what happens in the kitchen. Much of it is delivered from the point of view of the food and there are some marvellous shots. It's quite brave in its own way as it strays from the colours and hues normally used to advertise butters and spreads and there are moments when the food doesn't look that appetising. Nonetheless, the overall effect is mesmeric and it's a big thumbs-up from us.
(0 Comments)
Olympic Effort.
Friday, January 13, 2012.
 Olympic hopeful Louis Smith is the second athlete to appear in Lucozade's new series. Like the first, it's attractively filmed and manages to capture something of the intensity of the gymnast's performances.
(0 Comments)
Virgin Territory.
Thursday, January 12, 2012.
 The Virgin group of companies takes the opportunity to underline its credibility in this ad for its financial division. Tubular Bells by Mike Oldfield famously started off Richard Branson's empire and it floats past the spacecraft that Virgin is hoping to launch in the next decade. All the company's other achievements are briefly represented here too.
(1 Comment)
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You will be supplied with a unique User Name and PIN which will enable you to view commercials and find out who made them.
To buy a subscription online, click here.
Or for more information, phone Jason Stone on 0141 573 5613.
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Purchase a Subscription to DAVID REVIEWS for your company for just £500 a year or £50 a month.
Each member of your team will be supplied with a unique User Name and PIN which will enable them to view commercials and find out who made them.
To buy a subscription online, click here.
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SUBMIT YOUR CLIPS
If your latest work isn't available on DAVID REVIEWS then you can send it to us by clicking on the SUBMIT button on the Main Menu and following the instructions.
As well as commercials, we would love to see your Pop Promos and your short films. If you have any questions, please contact Jason Stone on 0141 573 5613.
McDonald's cheeky approach.
Tuesday, January 10, 2012.
 The kind of conversations that people have while enjoying a coffee at McDonald's are the focus of this clever piece of advertising for the fast food giant. They range from the tender to the comical and it's a neat trick to fit them all into thirty seconds.
(2 Comments)
Support your local comedian.
Friday, January 06, 2012.
 Another helping of comedy on behalf of the insurance company that eschews price comparison sites. Darren Boyd's character reveals that he's been banned from using the Internet by his wife and we're left wondering about the nature of his malfeasance.
(0 Comments)
Douglas's visual mastery saves the day.
Thursday, January 05, 2012.
 This commercial perfectly encapsulates the value of a director who is a master of the visual image. Without Stuart Douglas's distinctive and beautiful imagery, this piece would buckle under the weight of its portentous script... instead, it stands out for all the right reasons.
(0 Comments)
Embracing Austerity.
Wednesday, January 04, 2012.
 Two lads are disposing of their Christmas tree and contemplating the dreariness of January when they spot a poster revealing that five lucky punters will receive their shopping for free every day this month at each Morrisons store. A nicely filmed ad providing news of a genuinely enticing proposition.
(1 Comment)
The Girls Keep Coming.
Tuesday, December 13, 2011.
 Another very amusing ad in Boots' Christmas campaign. We particularly love the little mime offered as evidence that one of their friends' hair straighteners need replacing. John Lewis has received all the plaudits again this year but this campaign has provided a lot more fun.
(0 Comments)
A Question Of Taste.
Friday, December 02, 2011.
 Apologies for the slightly ropey quality but we thought you might want to see this South African ad for Nando's which has Rupert Mugabe kicking his heels because all his dictator pals have been deposed. It's been withdrawn after Nando's staff in Zimbabwe were threatened with a backlash.
(4 Comments)
The Power Of Positive Thinking.
Thursday, December 01, 2011.
 This lovely piece of work from Gorgeous's Peter Thwaites illustrates the power of positive thinking. As the lucky among you already know, you make your own luck in this life and seldom have we seen a better exposition of this idea than this clever, clever ad.
(2 Comments)
Talking Heads.
Thursday, December 01, 2011.
 This attention-grabbing piece for Orange features two telephones shaped like human heads talking to one another. One explains to the other that he's received a free pair of "musical earmuffs" from the advertised mobile phone service provider. A winning formula.
(0 Comments)
A Brilliant Execution.
Thursday, December 01, 2011.
 This beautifully filmed commercial draws our attention to the idea that we can accumulate air miles when buying appliances. The metaphor might have proven heavy-handed if it weren't for the elegance of the execution but, instead, everyone's conspired to make a lovely piece of work.
(4 Comments)
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| An eclectic range of images give this piece enough visual whack to cancel out the worryingly cliché-ridden voiceover. Apparently, a single poker game captured the attention of 10,000 people in Brazil and made them hold their breath. |
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| This edit of the recent McDonald's ad takes a different look at the conversations by keeping the camera at the level of the beverages. It's an interesting experiment but we slightly prefer the edit that shows people's faces. Honestly, we're such a bunch of 'sticks in the mud'. |
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| More holidaymakers are invited to challenge the idea that Wales is a mediocre venue. Unsurprisingly, they discover that it's endlessly fun. This looks like it's been cut together from earlier work for Visit Wales with the 'challenge' aspect making the material work more effectively. |
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| A family stroll through their dream house as a voiceover explains how it was made possible by Cala Homes. Family life has been cleverly idealised but is this the right economic climate for families to consider moving into a brand new home? |
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| Wella Shockwaves are the latest sponsors of The Simpsons on Channel 4. They could have made some attempt to connect to the long-running comedy but instead they've decided to show young people with styled hair having fun. A missed opportunity... after all, Bart must use some kind of 'product' to get his hair into that shape. |
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| The campaign to convert Britain to moist toilet tissue moves to Cardiff. As usual, the notion is met with a certain amount of resistance before there are signs of conversion and an indication that the concept will be adopted wholesale. Meanwhile, we're battling the temptation to write something suggesting that the Welsh would regard any toilet paper as an innovation. |
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| The male half of the Co-op couple appears briefly on screen to tell us he doesn't like having to go "around the houses" to get bargains. Then John Hannah takes over with specific information about special offers as Whiter Than White Supermarket continues to gain ground at the expensive of their colourful rivals. |
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