David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • Holiday nightmares.It's just as well this commercial includes the words "this summer" when boasting about the uniform price across Europe available with Tesco Mobile.
    • How to describe the indescribable?This dignified Nike commercial acknowledges the occasions when triumph overawes all other faculties by capturing Cleveland Cavaliers supporters as the team celebrates their first NBA crown on-court.
    • Unleash the comments.This striking promo for BBC Three shows the channel isn't afraid to "go there" now that the dust has settled on its switch from television to online.
    • The great outdoors.This quirky, charming commercial for Amstel introduces us to the owner of the smallest bar in Amsterdam.
    • Don't get caught short at kick-off.This amusing trio of ads for Tesco does a good job of encapsulating the dicey game football fans play when turning away from the action for whatever reason.
    • Beat the clock.Samsung seek to keep time on our side thanks to the Galaxy S7's improved battery and charging facility.
    • New challengers? No sweat.Sequels are always tricky, but Right Guard produce a worthy successor to last summer's 'Kung Fu Fighting' ad with another helping of synchronised entertainment.
    • Ewan McGregor finds the spring in his step.BT must watch this spirited commercial for Cisco and wonder why they didn't get this Ewan McGregor for the launch of their celebrity-heavy campaign last year.
    • Dance to a Swede melody.The Swedes have a rhythmic concept of clocking off, particularly those who work at the Kopparberg factory.
    • Well, we <i>ARE</i> all heading to the same place.This entertaining Visa commercial shows we were wrong to assume the world's elite athletes have a fleet of luxury transportation waiting to take them to Rio 2016.

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Tesco Mobile
"Smile"
40s
23 June 2016

Oh, the irony! It's just as well this commercial includes the words "this summer" when boasting about the uniform price across Europe available with Tesco Mobile because the decision taken overnight in the UK will ultimately mean a renegotiation on relatively trivial matters such as this as well as on the more important aspects of our relationship with the civilised countries of the EU.

The ad has a lot of fun with the tropes of bad holidays by ramping them up to the nth degree, although some of the vignettes work marginally better than others... sun-burnt guy is great, but the chap suffering the rampaging child on the plane looks a bit, well, unbothered.

Nonetheless, these are scenarios we all recognise... as Britain surrenders its enlightenment and plunges into the darkness of a post-EU future, we'll be able to show this to our grandchildren when they ask what a "holiday" was and maybe they won't feel they're missing out.

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Nike
"Worth The Wait"
60s
23 June 2016

Calling the Cleveland Cavaliers's recent NBA championship victory a story of delayed gratification would be a prime candidate for understatement of the century. Having been the ignominious holders of one of US sport's longest losing streaks only a few years ago, sunshine on Cleveland, Ohio was long overdue - just try asking Cavalier fans to put their emotions into words though.

This dignified Nike commercial acknowledges the occasions when triumph overawes all other faculties by capturing Cavs supporters as the team celebrates their first NBA crown on-court. United by team colours, no reaction is quite the same: lips quiver; laughs and gasps of disbelief fill the air; and whether alone or in a crowd, the live feed is all that matters.

It's a stirring and intimate depiction of a team's finest hour reverberating throughout its loyal following. The Malloys keep the camera tight throughout to accentuate each fan's personal experience as incredulity creeps closer to joy, and the closing explosion of noise provides a superb release. A beautifully composed conclusion to an epic waiting game.

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BBC Three
"Let's Go There"
30s
23 June 2016

This striking promo for BBC Three shows the channel isn't afraid to "go there" now that the dust has settled on its switch from television to online. If you want to see the comment section surge into life, then discussing topics such as dangerous dogs, transhumanism, and the death penalty is a surefire bet. Each scenario is depicted with an agitated spirit as opinions from both sides of the argument flood the screen.

Another Film Company's Caswell Coggins embraces the station's no-holds-barred ethos with a well-calibrated production designed to strike a nerve.

Twitchy lighting and an unnerving soundtrack provide each vignette with an arresting quality, while the on-screen comment splash is a neat way of conveying the channel's desire to seize the online zeitgeist with their programming.

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Amstel
"The Smallest Bar"
40s
21 June 2016

This quirky, charming commercial introduces us to the owner of the smallest bar in Amsterdam. Despite his lack of square feet, he is an avid collector of chairs and it raises an intriguing question... why?

The answer lies in his clever opportunism. Frozen canals may be an inconvenience for barge owners but they provide this enterprising business-owner with the opportunity to massively expand his customer base for a short while.

Through this script, Nick Sheppard and Tom Webber at adam&eveDDB have positioned Amstel as a beer for sophisticated punters and Somesuch's Joachim Back and cinematographer Jan Verlicky have skilfully backed this notion to the hilt.

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Tesco
"Match Winners"
60s
22 June 2016

This amusing trio of ads for Tesco does a good job of encapsulating the dicey game football fans play when turning away from the action for whatever reason.

With Euro 2016 entering the business end of proceedings, the supermarket wish to keep heart-stopping moments confined to the on-field action rather than the fridge. Whether it's through home delivery, collection, or simply directions to the nearest store, Tesco underline their commitment to helping supporters fulfil their hosting duties.

Unfortunately, these ill-prepared fans find themselves preoccupied with a mad dash to the shops after kick-off: an England fan throws caution out of the window as he speeds into his driveway (not in a fashion allowed in a TVC); a cycling Ireland fan must rely on high street window displays to keep track of the score; while a Welshman produces a sprint Gareth Bale would be proud of as he makes a late supply run.

Each execution makes good use of sound and perspective to set up the comedy. With the camera starting at a distance and only the sounds of each protagonist's exertion breaking the silence, the amusing nature of their respective follies is emphasised nicely. Crucially, the work will prompt a sympathetic nod of recognition from fans who've made that ill-judged trip to the shops during a 'lull' in play.

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On This Day

Road Safety (NSW)
"Pinkie"
45s
25 Jun 2007
The aim of this film from Australia is to shift the culture on boy racers and hit them in their most delicate area... their self-esteem. It is a brilliantly innovative approach and, we suspect, it will work... the suggestion that young men speed because they are inadequate in the trouser department will get through.

Lexus
"Poise"
60s
25 Jun 2013
Impressively filmed in monochrome, this Lexus commercial creates an association between the elegant strength of a ballerina and the advertised car. When ballet is used in commercials, it's usually to evoke feyness but here we're cleverly reminded of the physical power required to execute the depicted moves.

V Energy Drink
"Silence the Trolls"
1 min 50s
25 Jun 2013
This intriguing little beast appears to show the energy drink getting behind an anti-trolling campaign... or is it? Everyone from a little girl (great casting) to zealots against dogs spews poisonous words at others as if shielded by anonymity - but V's 'paw of positivity' can save the situation.

Argos
"Baby"
40s
25 Jun 2013
We can't say for certain, but it's serendipitous that our resident aliens should find themselves with child around the same time a new Royal is about to drop. Think of all that baby stuff Argos can advertise: Kate will be a fool to herself if she doesn't get all her neonatal goods there. Nice twist to have dad as the, er, mum.

Love Island
"Love Shack"
60s
25 Jun 2006
A down tempo version of The B52s' Love Shack provides the soundtrack as we see various poolside scenes signifying that ITV's tacky reality TV Show is coming back for a second run. Just how desperate for publicity does someone need to be to appear on one of these shows?

Nintendo
"Nicole's Brain"
30s
25 Jun 2007
At least she doesn't say: "I love to dance" in an astonishing fey manner that makes it hard to believe she earns her money acting. Be grateful for that. Nicole Kidman tries to improve her mental skills using the Ninetendo hand-held console that appraently taxes your brain and improves it.

Galaxy Minstrels
"Sophisticated Silliness"
30s
25 Jun 2007
A pair of women seem to be gearing up for an event of considerable cultural significance as they discuss it. But it turns out what they are awaiting is not quite so high-falutin' as we have been led to believe... basically, it's strippers. Male strippers, that is.

O2
"Do The O2"
40s
25 Jun 2007
An aerial journey across London is marked by a number of clever visual references to the music industry in this ad which advertises the reinvention of the Millennium dome as a music venue sponsored by O2. We particularly like the way the flood barrier is depicted.

Nike
"Turning Spanish"
70s
25 Jun 2008
The best take yet on the effect that no British involvement is having on the people of these islands shows Liverpudlians switching their allegiance to Spain because of their devotion to Fernando Torres. Torres himself puts in a brief appearance, seeming mightily surprised to hear his native tongue being spoken. As well he might.

Specsavers
"Gok's Fashion Fix"
40s
25 Jun 2008
An excellent series of sponsorship bumpers advertising Specsavers's involvement with Gok's Fashion Fix manages to extend the "should have gone to" motif into a new area as we see people who have fallen victim to the fashion police. We particularly like the opening bit which shows a body outline done with garish clothes.

Co-op Pharmacy
"Sneezing Bee"
10s
25 Jun 2008
A bee on a flower appears to sneeze as it delves for some pollen. Of course, this has been achieved by adding a funny soundtrack to a little piece of stock footage rather than by putting a bee through RADA or anything like that.

Mercedes-Benz
"Museum Trip"
30s
25 Jun 2009
The new Mercedes Benz tears along a road to make its way to a museum containing vintage examples of previous models made by the German company. It deserves its place too, according to this ad, which has it crashing its way into the building.

Staples
"Business On 4 Sponsorship"
60s
25 Jun 2009
An amusing series of bumpers advertising Staples's sponsorship of Business On 4. A Dragon's Den style presentation is based around various pieces of stationery. We have to love the bubblewrap bit... no, really we do.

T-Mobile
"Eliis' Invite"
30s
25 Jun 2010
Another in this charming series for T Mobile introduces us to Eliis who appears to be a fan of the High School Musical genre. Playing two different parts, she simulates a typical scene from one of these movies as she attempts to entice her friends round for a night in.

Best Buy
"Happy Morning"
60s
25 Jun 2011
Oh, you guys. You love flirting with disaster, don't you? It must make it all the sweeter when you manage to deliver a charming ad when the script threatens to produce a terrifying catastrophe. Hats off to all involved for pulling this one off.

BBC
"Amazing Summer"
90s
25 Jun 2012
Altogether Now by The Beatles provides a perfect musical backdrop for this piece reminding us of the extraordinary range of sporting events on the BBC this summer. Gary Lineker and other luminaries can be briefly spotted among members of the public going through the domestic pre-match rituals.

Geordie Shore
"On The Beach"
30s
25 Jun 2012
Sending the cast of Geordie Shore to Cancún was an excellent idea - bringing them back... not so much. The regulars are shown walking down a hot beach after a heavy night making it look like a trail for a version of 'Lost' in which the incomprehensible plot has been replaced by incomprehensible accents.

When I'm 65
"Do You See"
30s
25 Jun 2012
A young woman's face morphs into that of June Brown who plays Dot Cotton in Eastenders. The veteran actress is also presenting a television programme about the way elderly people are perceived by the rest of society and this makes outstanding use of technology to tell us about it.

Citroën C4
"The World"
60s
25 Jun 2013
This commercial from France moves in an unexpected direction when the astronauts floating in space suddenly begin folding our planet to create the advertised car. DAVID's schoolboy French isn't quite enough to grasp the proposition but he assumes it's not: "it costs the Earth" which would be wrong on so many levels.

Ecover
"I Feel Good"
30s
25 Jun 2013
A pleasant visual treatment rescues a bland script for the environmentally-sound brand. Thirty seconds is a reasonable length of time to make a more compelling argument for the product than relying on the track 'I Feel Good' - a predictable fallback for so many ads - but disappointingly, no-one has risen to the challenge here.

Canespro
"Fish Pedicure"
20s
25 Jun 2013
Rather a clever way to tackle the unsexy subject of fungal nail infections. A woman at a classy-looking spa pops her feet into a tank of those fish that nibble off your dead skin, and they all jump out of the water. Rather mortifying as the chap next to her witnesses their leap. Simple, smart, and to the point.

Sky Arts
"Graffiti"
2 mins
25 Jun 2015
Another lovely spot for Sky Arts featuring well-known personalities offering their opinions on various subjects. The theme of the day here is graffiti, and it's rather marvellous to have Joan Bakewell finding it 'beautiful' while Frank Skinner tells us: "It's a little young for me." The best is saved till last, however, when Melvin Bragg gets chatting to a pavement artist after a few beers.

Super-Pharm
"Summer Sale"
70s
25 Jun 2015
This charming and visually inventive advert for an Israeli drugstore, Super-Pharm, is apparently promoting their summer sale, although this is quite lost on us because we're so captivated by the imagery of a chap diving into the 'sea' to discover items for his lady friend lounging by the water's edge.

Lexus
"Hoverboard Teaser"
15s
25 Jun 2015
2015 is the year Marty McFly travelled to in the second of the Back to The Future films and many of us have been impatiently awaiting our hoverboards. Well, our vigilance may finally have paid off as Lexus appear to have pulled out their fingers and invented one. At least, that's what we hope is going on here.

Ford
"GT at Le Mans"
1 min 50s
25 Jun 2015
Ford draws on its heritage as a racing car in this commercial announcing the marque's participation in next year's Le Mans race. After watching footage of its previous success, the car itself is stirred into action and speeds irresponsibly through the streets of Paris (more or less like every other French driver) and heading south to the iconic course.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.