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INTO THE VALLEY
Thursday, May 17, 2012.
 This lovely piece of film uses the track 'Into the Valley' by 'The Skids' in an unashamed celebration of nostalgia. The innocent non-electronic pleasures of the 1970s are used to remind us that the best memories of our childhood are often delivered when we are away from home.
(1 Comment)
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The Fan Academy
Wednesday, May 16, 2012.
 Des Lynam leads a trio of new recruits through a guided tour of the Fan Academy which is readying England's faithful for this summer's European Championships. This gives rise to a marvellous series of silliness and cameos that include Brian Blessed teaching people how to bellow and Linford Christie speeding fans into and out of the toilets.
(1 Comment)
The Man From Ün-Cool
Wednesday, May 16, 2012.
 This ad seeks to reinforce the idea that the advertised cider is the cool alternative to its rivals. Cool ideas of Sweden are contrasted with the clichéd versions in a series of vignettes as a cool track by Swedish band Fredrik plays. It's impressive to see an ad that so plainly achieves its goal.
(1 Comment)
Staying Cool
Wednesday, May 16, 2012.
 In this charming ad featuring Hugh Jackman, an actress on a film set is unable to convincingly slap the Australian actor across the face. The director shows her how it's done but when she still can't get the hang of it, just about everyone on the set has a crack at it and it's only thanks to the advertised product that Jackman keeps his cool.
(0 Comments)
Surrogate Father
Tuesday, May 15, 2012.
 This charming commercial opens with a precious bundle being brought home from the hospital. The sequences that follow capture the ever-growing bond between father and daughter before it's finally time for the latter, now a young woman, to leave the nest (aboard the advertised car which is a surrogate for her father's protective care). Lovely.
(0 Comments)
A Farmer's Lad
Monday, May 14, 2012.
 It's sentimentality all the way in this stirring commercial for Hovis. A lad asks his dad if he can spend the day with him and when he's given the nod, he faces up to a tough day's work with admirable fortitude. It's the advertised bread that sustains him, of course, but it's the farmers who provide the wheat for the product who are being celebrated here.
(0 Comments)
The First Rule of Sight Club...
Friday, May 11, 2012.
 The star of this commercial is a little cowboy aboard a horse in a supermarket who addresses a female shopper as 'pilgrim'. The two then have a completely bizarre exchange before we discover that his wagon has been clamped. It's a strangely beguiling commercial that's guaranteed to lodge in the memory.
(0 Comments)
Animal Magic
Thursday, May 10, 2012.
 This utterly charming viral uses a very bright elephant to illustrate the intuitive nature of the advertised device. Actually, being honest, it doesn't really demonstrate this or anything else about the product but it's memorable, great fun and there's little danger of viewers failing to remember what phone is used for this.
(0 Comments)
The Gentle Sexism of Yesteryear
Wednesday, May 09, 2012.
 The gentle unreconstructed sexism of this campaign moves to a different level with this latest execution. Lucy has phoned the Aussie helpline to complain that her boyfriend doesn't listen to what she has to say... what follows will not surprise anyone who has ever watched a situation comedy with a laugh track.
(8 Comments)
CSI: Road Accident
Friday, May 04, 2012.
 This excellent Australian film calmly explains how the speed of a motorcyclist can make a critical difference if the rider is involved in a road accident. Even though the special effects are exceptionally well executed, they actually take a secondary role and this helps to ensure that the message is loud and clear.
(6 Comments)
FREELANCE SUBSCRIPTION
If you are a Freelancer working in the Advertising Industry, you can purchase a Freelance Subscription to DAVID REVIEWS for just £100 a year or £10 a month.
You will be supplied with a unique User Name and PIN which will enable you to view commercials and find out who made them.
To buy a subscription online, click here.
Or for more information, phone Jason Stone on 0141 573 5613.
COMPANY SUBSCRIPTION
Purchase a Subscription to DAVID REVIEWS for your company for just £500 a year or £50 a month.
Each member of your team will be supplied with a unique User Name and PIN which will enable them to view commercials and find out who made them.
To buy a subscription online, click here.
For more information, phone Jason Stone on 0141 573 5613.
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SUBMIT YOUR CLIPS
If your latest work isn't available on DAVID REVIEWS then you can send it to us by clicking on the SUBMIT button on the Main Menu and following the instructions.
As well as commercials, we would love to see your Pop Promos and your short films. If you have any questions, please contact Jason Stone on 0141 573 5613.
Smoking Out The Lies
Thursday, May 03, 2012.
 A group of children offer a persuasive rebuttal of the tobacco industry's contention that the cigarette packaging is not designed to attract new smokers. Mind you, given the obvious duplicity of this marketers of death, we suspect they may beam with pride at seeing the extent that their true aim has been achieved.
(3 Comments)
Another Clan Learns From McDonald's
Tuesday, May 01, 2012.
 Having felt for a very long time that KFC could learn a lot from McDonald's advertising, we cannot fault their latest commercial. A young man wearily drags himself out of bed so he can make his way to the fast food outlet and prepare the breakfasts that are the focus of this commercial.
(1 Comment)
Thinkbox Pull A Rabbit Out Of The Hat
Tuesday, May 01, 2012.
 It was a brave decision by Thinkbox to offer a second appearance to Harvey the wonder dog. In order for this film to work as well as its predecessor it would need to be even better so it's just as well that it is. An absolutely charming film from start to finish. A triumph.
(2 Comments)
It's Such A Perfect Day
Wednesday, April 25, 2012.
 Did we say vodka? In fact, the latest advertising campaign for Irn-Bru is what we might expect to see on our screens if heroin is legalised and advertising for it is permitted. Only through self-medication is a young man able to survive his encounter with a robust mother of four he meets on a blind date.
(3 Comments)
Screen Test
Tuesday, April 24, 2012.
 This intriguing film shows what happened in a Scottish cinema when a young man in the audience began interacting with the characters on the screen. It isn't the first time this stunt has been used but it's an especially striking execution and appears to draw an interesting response from those who witnessed it.
(1 Comment)
Mirror Images
Monday, April 23, 2012.
 A woman in her forties keeps avoiding her own image in the hall mirror by employing a variety of tricks. Until, that is, she has an epiphany and realises that her skin looks great and that she should be perfectly happy with it. This she credits to the advertised skin cream which can reverse signs of ageing.
(0 Comments)
Holding Back The Tears
Thursday, April 19, 2012.
 This emotional rollercoaster of an ad was directed by Alejandro González Iñárritu who is most famous for making the beguiling film Babel. A series of Mums (or Moms as the Americans insist on calling them) support their young offspring as they embark on a path that could one day bring them the glory of an Olympic gold medal.
(6 Comments)
He's A Keeper
Thursday, April 19, 2012.
 This lovely commercial has a steward stepping into the breach when the England goalkeeper is injured during a match against Holland. Inspired by the Mars Bar he was eating, he pulls off a marvellous series of saves. The first of the penalty takers is Arsenal's Robin van Persie but the celebrating England team look like a bunch of nobodies... oh.
(3 Comments)
Take That, T-Mobile
Monday, April 16, 2012.
 This is an entirely brilliant piece of communication. It shows a staged series of events in a sleepy Belgian town which are triggered when someone is tempted to press a big red button promising excitement. Clearly, many of those in the square were unaware of what was happening and their reactions add hugely to the fun.
(3 Comments)
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| Breaking Ads |
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| T-Mobile | 16-May-12 |
| "Buckingham Palace" | 30s |
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| Harry Hill introduces us to a selection of things we love including an extra day off... a reference to the forthcoming Jubilee bank holiday. The action appears to be located on the Buckingham Palace balcony thanks to some clever post-production jiggery-pokery. Somewhat lacking in engagement. |
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| Optrex | 16-May-12 |
| "Tired Eyes" | 20s |
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| A woman who works in an office that looks like it was designed by a five-year-old child struggles with tired eyes. The advertised product provides relief for up to four hours which just about guarantees that punters will be spraying it on their eyes in a fashion which suggests addiction within a day or two. |
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| Um... okay. A Swiss insurance company with billions of pounds of assets is encouraging us to devise penny-pinching strategies to save money. While there's nothing wrong with this kind of advice, we can't help feeling patronised when it's being doled out by an institution from the sector responsible for lending us in the shit in the first place. |
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| The one fault with this charming trail for the BBC's Jubilee coverage is the failure to tell us when it is. Perhaps DAVID's republican tendencies are coming to the fore but we genuinely have no idea which weekend's has been chosen to celebrate the Queen's sixty years on the throne. |
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| Great news, health Nazis... you can now take your children back to McDonald's thanks to a new offering that allows your bundles of purity to wash down their cheeseburgers, chicken nuggets and chips with a fruit drink that has no added sugar and, according to this beautifully made commercial, counts as one of their 'five a day'. |
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| Tesco | 16-May-12 |
| "Half Price Deals" | 30s |
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| This simple description of the deal available from blue supermarket appears to offer further acknowledgement that the retailer understands how difficult it is to feed a family in the current environment. It's nicely photographed and the message is straight-forward... file under 'Unexciting Advertising That Works'. |
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| A non-stop sequence of tomfoolery is enhanced by the sounds of giggling from behind the camera as it make it sound as though this was filmed in a clandestine fashion. It makes for an extremely engaging piece and it clearly has the potential to be an online sensation. |
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