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LATEST HAPPENINGS
Crouching Olive, Hidden Passion
Thursday, July 02, 2009 - 08:54.
 The latest commercial for Bertolli uses slick photography to illustrate the Italian passion for olives... and manages to sneak a message about the purity of the product under the radar.
(0 Comments)
Blurring The Lines
Wednesday, July 01, 2009 - 08:21.
 Supermarkets are doing surprisingly well in the early stages of the global economic depression and that may be, in part, because of their ability to respond to the downturn with positive advertising.
(5 Comments)
Cannes Pans TV
Monday, June 29, 2009 - 14:12.
 The decision to award this year's Film Grand Prix to an interactive ad sends a strong signal to the advertising industry that the strongest 'film' work is no longer found on TV. Was this intended as a warning or is it just a statement of fact?
(11 Comments)
Voices In Your Head
Friday, June 26, 2009 - 13:58.
 Mobile devices have come of age. The add-ons which have enticed people to upgrade are now as useful as the core function of telecommunication... and advertising reflects the growing confidence of their makers.
(9 Comments)
Muppet On A String
Tuesday, June 23, 2009 - 13:32.
 Boris Becker is the puppet master who discovers he's a puppet himself in the latest commercial for an online poker site. Is this an inadvertent admission that anyone using the Site is a muppet?
(7 Comments)
Phones For Yo-Yo
Monday, June 22, 2009 - 06:41.
 Retailer Phones 4 U has dropped one quirky approach in favour of another but does the public buy the idea that there's more to the chain than geeks in cheap suits selling mobile phones?
(6 Comments)
It's Advertising... But Not As We Know It
Tuesday, June 16, 2009 - 10:45.
 A new series of ads for Max Factor (and associated products) looks a lot like a bit of daytime telly and the casual viewer could easily imagine that it is. Is a graphic reading 'this is an advertisement' a sufficient safeguard?
(21 Comments)
Keeping It Fresh
Friday, June 12, 2009 - 11:43.
 One of the challenges of advertising a brand like McDonald's must be the difficulty of needing to renew the approach while the product remains the same. Leo Burnett deserve a lot of credit for the effortlessness with which they deal with this.
(6 Comments)
Aussie Lager Fosters A New Approach
Thursday, June 11, 2009 - 16:01.
 A new commercial for Foster's Lager finds a new way to focus on the product's Australianness by suggesting those with a little DNA from 'down under' have a different outlook.
(15 Comments)
Heinz Bottle's Out To Great Effect
Wednesday, June 10, 2009 - 10:10.
 A new commercial for Heinz Tomato Ketchup removes the product from view as people use it. Their certainty that we will all know what is missing pays off and the outcome is one of the best ads of the year.
(33 Comments)
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| Breaking Ads |
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| A picnic motif is used in this commercial because it refers to summer savings. |
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| Bertolli | 1-Jul-09 |
| "Passionate About Our Olives" | 30s |
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| This amusing commercial shows Italian olive growers demonstrating an extraordinary affection for the produce they grow. |
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| Direct Line | 1-Jul-09 |
| "Super Summer Saving Celebration" | 30s |
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| Stephen Fry and Paul Merton provide the voices in another excruciating commercial for Direct Line. |
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| Gloria Hunniford revisits the individuals who participated in the TV experiment last year. |
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| Gloria Hunniford offers a plodding explanation of how the product helped to reduce cholesterol. |
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| Evian | 1-Jul-09 |
| "Rollerbabies" | 60s |
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| This one is going to prove to be a firm favourite with the public... and rightly so. |
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| Irwin's | 1-Jul-09 |
| "The Way They Like It" | 40s |
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| An excellent commercial from Northern Ireland for a local bread company. |
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| Audi | 1-Jul-09 |
| "Economy Drive" | 60s |
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| A continuation of the campaign highlighting Audi's energy-saving innovations. |
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| Plenty | 30-Jun-09 |
| "Plenty To Go Round" | 10s |
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| The Plenty trannies demonstrate that there's "plenty to go round" in this brief commercial for the kitchen towel. |
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