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FEATURED WORK Strongbow - Bankers Thursday, September 02, 2010.
For the second time Strongbow returns to the scene of an earlier commercial to add a subversive twist. The bankers are once agin the butt of the joke and, we're not quite sure but it sounds as though they are told to "fuck off" at the end. (0 Comments)
Walkers - Extra Crunchy Thursday, September 02, 2010.
Lionel Ritchie sings a version of one of his famous hits in this ad for Walkers which is something of a return to form. Gary Lineker turns up and does exactly what you'd expect but the presence of a high profile guest star makes all the difference. (0 Comments)
Ramsay's Best Restaurant - When You're Smiling Thursday, September 02, 2010.
A beautiful sequence of slow motion close-ups of people in distress is strangely accompanied by a version of When You're Smiling in this trail for a new programme featuring Gordon Ramsay. the craggy faced bully will soon be putting these people in their place. (0 Comments)
Asda - Heather Thomas Wednesday, September 01, 2010.
A very persuasive piece of advertising for green supermarket focuses on an online service which enables punters to check whether they've got the best possible price by comparing the cost of their shopping with other supermarkets. (0 Comments)
The Mail On Sunday - You Time Tuesday, August 24, 2010.
Wow... a decent Mail On Sunday ad. An acoustic version of Blondie's Sunday Girl provides the musical backing to a series of pleasantly shot sequences showing young women reading the advertised newspaper's magazine. (1 Comment)
Cadbury Dairy Milk - I Gotta Be Me Tuesday, August 17, 2010.
This South African contribution to the 'glass and a half' series for Cadbury features an ostrich being given the opportunity to find out what it's been missing since evolution determined that its ability to fly was surplus to requirements. (6 Comments)
Crisis - No Way In Wednesday, August 11, 2010.
Every entrance is an exit for the protagonist in this poignant film for the homeless charity. The really impressive thing about this piece is the way it reminds us that victims of homelessness are blameless for their plight and deserve our support. (5 Comments)
Drench - Cubehead Tuesday, August 10, 2010.
We've heard of getting your head together but this is ridiculous. A young man waiting for a train in a subway station treats his head as though it is a Rubik's cube but he cannot restore it to its correct state until he's had a slug of the advertised drink. (3 Comments)
Puma - After Hours Athlete Tuesday, August 10, 2010.
A superb piece extending the reach of the advertised sportswear to those whose idea of sport doesn't involve running around on grass. It's a lovely conceit and it's been rendered beautifully by Ringan Ledwidge. (6 Comments)
Cadbury Dairy Milk - Spots Vs Stripes Monday, August 09, 2010.
Fish divide between spots and stripes in an underwater battle designed to draw attention to a major Olympics-related promotion. As you'd expect with Cadbury, it's been done on an epically impressive scale and if anyone can get the country talking about this, Fallon can. (4 Comments)
FREELANCE SUBSCRIPTION If you are a Freelancer working in the Advertising Industry, you can purchase a Freelance Subscription to DAVID REVIEWS for just £100 a year or £10 a month. You will be supplied with a unique User Name and PIN which will enable you to view commercials and find out who made them. To buy a subscription online, click here. Or for more information, phone Jason Stone on 0141 334 5333.
COMPANY SUBSCRIPTION Purchase a Subscription to DAVID REVIEWS for your company for just £500 a year or £50 a month. Each member of your team will be supplied with a unique User Name and PIN which will enable them to view commercials and find out who made them. To buy a subscription online, click here. For more information, phone Jason Stone on 0141 334 5333.
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SUBMIT YOUR CLIPS If your latest work isn't available on DAVID REVIEWS then you can send it to us by clicking on the SUBMIT button on the Main Menu and following the instructions.
As well as commercials, we would love to see your Pop Promos and your short films. If you have any questions, please contact Jason Stone on 0141 334 5333.
THE BLOGS Delia's Line In The Sand Wednesday, September 01, 2010 - 17:31.
Delia Smith was accused of hypocrisy when she appeared in a supermarket ad after criticizing other chefs for doing the same thing. She excused herself by claiming she wouldn't use the word 'Waitrose'. She's now broken her own rule. (0 Comments)
Careful What You Ask For Tuesday, July 20, 2010 - 15:17.
The latest instalment of BT's long-running soap built around the modern romance between Adam (Kris Marshall) and Jane (Esther Hall) invites viewers to decide what should happen next in the series of commercials. Big mistake. (7 Comments)
A Safe Choice Monday, June 28, 2010 - 09:45.
Tom Kuntz's commercial for Old Spice has won the main prize at the Cannes advertising Festival. When the ad débuted on DAVID back in February, it received an overwhelmingly positive response... so was it the right choice for Adland's greatest accolade? (3 Comments)
What's In A Voice? Tuesday, May 25, 2010 - 16:44.
How much difference can a voice make? David Mitchell's voice has strangely disappeared from a new commercial port Expedia.co.uk. While Mark Watson's voice has been inserted in another ad. Does anyone really care whose voice appears where? (1 Comment)
Testing Our Tolerance Thursday, April 29, 2010 - 13:28.
The BNP's election broadcast aims to capitalise on the irrational fears of the white working classes that their beloved country is going to the dogs because of hard-working immigrants. It's a simple proposition designed to appeal to simple minds. (16 Comments)
The World Cup rumbles ever closer Tuesday, April 27, 2010 - 11:29.
Apart from Christmas, no event in the UK comes close to having the impact on advertising as that brought about by the football World Cup. the tournament is still six weeks away but already our screens are filling with references to it. (3 Comments)
Showing The Strain Wednesday, April 21, 2010 - 14:37.
The Conservatives hastily put together an election broadcast in a desperate bid to head off the growing support for the Liberal Democrats following Nick Clegg's impressive performance in the first televised debate. Will it work? (1 Comment)
Eddie Izzard... And So's Gordon Friday, April 16, 2010 - 10:42.
Eddie Izzard has chucked his weight behind Gordon Brown's attempt to retain power at the general election. But can anything save Brown after a woeful performance in last night's live debate? (3 Comments)
28 Votes Later Thursday, April 15, 2010 - 13:12.
The first of our regular looks at this year's Party Election Broadcasts examines a film designed to attract voters to the Liberal Democrats. Plainly made by a Danny Boyle fan, the film relies heavily on Nick Clegg's boyish charm. (10 Comments)
Let's Be Having You Thursday, March 25, 2010 - 08:22.
Delia Smith appears alongside Heston Blumenthal in a landmark piece of advertising tonight on ITV. But will the Grand Dame of TV cookery face a charge of hypocrisy because of her strident remarks about chefs who appear in TV ads? (8 Comments)
BACK BY POPULAR DEMAND The Ratings League Tables are back and they're better than ever. Click on RATINGS from the main menu to see who tops the various League Tables.
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| Follow Us On Twitter |
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| Yes, yes... we know. Nonetheless, click on the link above to receive news of breaking ads and assorted other miscellanea via Twitter. |
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| Breaking Ads |
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| Yeah, but what would happen if you rubbed this stuff all over the walls. That's what we want to know... if it's as good as they claim then can it protect the walls of the villa as effectively as it protects teeth? No? Fair enough. |
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| You know what would make this ad good? If they revealed at the end that Dad was being held captive by Islamic militia and his captors were all stood around his phone looking sentimental with one leaning on his big sword. |
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| A series of statistics are unveiled to prove how many people are frittering away their life savings using the advertised online gaming service. If you like to follow the crowd then, evidently, this is the one for you. |
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| This has the look of real life stunts but we can't verify whether or not that's the case. In fact, we can't help wondering if the whole thing was inspired by the Liverpool Street Station film made by T-Mobile... not that we're suggesting it was copied, you understand. |
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| Orange | 1-Sep-10 |
| "Gulliver's Travels" | 67s |
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| A real return to form for a campaign that had started to look as though it was losing it's way. Jack Black plugs his forthcoming appearance in the title role of Gulliver's Travels by refusing to play along with Orange. |
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| Durex | 1-Sep-10 |
| "Feel More" | 40s |
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| Ads for Durex have occasionally veered towards the tacky so it's good to see them concentrating on sensuality instead. To promote a new range of condoms which aim to heighten sensitivity, we witness the moment when a couple are overwhelmed by mutual attraction. |
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| Why do people in TV so consistently misunderstand Adrian Chiles's appeal? Having him appear in his underpants in front of the co-star with whom he sulkily sought a romance is about as bad an idea as can be imagined. Are they trying to trigger a "will they/won't" they thing? |
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| This ad looks like it's going to make a point about the visibility of the advertised device in sunlight but then it doesn't. Instead it just shows a pair of people using Kindles to read on the beach without making any kind of comparison with the iPad or other bits of kit. |
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| After explaining all the things that McDonald's don't know how to do, we're told that they do know how to make a brilliant burger. Which makes you wonder why they don't do so occasionally instead of producing the piles of mush they favour. |
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| It's all about the food photography in this ad for loin steaks from the company we all know better as a provider of bacon. A pair of the advertised cuts sizzle under a grill as a voiceover talks them up. |
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