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FEATURED WORK
Nike - Laces
Monday, February 08, 2010.
 Didier Drogba is among the sports stars promoting a campaign to fight HIV in Africa which is funded by the sportswear giant. The players lark around in a fashion which suggests that Arsenal's Andrey Arshavin could have been the fifth Monkee.
(1 Comment)
Tesco Mobile - Transformation
Friday, February 05, 2010.
 Another highly amusing spoof of the pretentious language often used in television commercials. A series of grandiose statements are brought to an end by a plea through a more straightforward proposition by a woman holding a mobile phone.
(0 Comments)
Leerdammer - Enchanted Flautist
Friday, February 05, 2010.
 A flautist wanders through an enchanted Wood playing his instrument with gay abandon. There's magic in that flute and he's able to gift a fledgeling to a bird. But when he encounters a man carrying a basket of the advertised cheese, his behaviour turns wickedly.
(1 Comment)
Daily Mail - Good Health
Wednesday, February 03, 2010.
 The Daily Mail is promoting itself as a newspaper where you can find a useful section on health and well-being. A naked woman lies on top of a giant flower to illustrate the calm and soothing effect of getting your yin and your yang in balance.
(7 Comments)
Ryvita - For Ladies That Crunch
Wednesday, February 03, 2010.
 A group of young women sit down to eat their lunch and, unsurprisingly, Ryvita plays a major part. The conversation between them is clearly intended to be charmingly banal... an objective which, sadly, is only half achieved.
(6 Comments)
PG Tips - When Al Met Monkey
Tuesday, February 02, 2010.
 One of advertising's most iconic duos takes on one of Hollywood's most spoofed scenes in the latest commercial for PG tips. Al and Monkey act out the diner scene from When Harry Met Sally in a very carefully made reconstruction.
(0 Comments)
Vauxhall Corsa - Pop Art
Tuesday, February 02, 2010.
 This ad is chock-a-block with 1960s pop art as we are once again invited to believe that the advertised car is great fun. The soundtrack does its bit as well and the overall effect is cheerfully exuberant.
(3 Comments)
Sussex Safer Roads Partnership - Embrace Life
Monday, February 01, 2010.
 A quite astonishing piece for an organisation called the Sussex Safer Roads Partnership which promotes road safety. A man is 'driving his car' in the living room as his wife and daughter look on when suddenly he finds himself in peril and needing their help.
(13 Comments)
The Wolfman - Trailer Documentary
Monday, February 01, 2010.
 This is new. An entire commercial break on Saturday night was taken up by this lengthy promotional video for the forthcoming film release The Wolfman starring Benicio del Toro and Anthony Hopkins. Channel 4 continues to innovate and find new ways of selling ad space.
(8 Comments)
Nike - Target Practice
Thursday, January 28, 2010.
 There is always a danger with Nike's advertising that in showing the supreme intensity required by successful athletes that the resulting commercial will be portentous and this film featuring Wayne Rooney veers in that direction for all its visual flair.
(3 Comments)
FREELANCE SUBSCRIPTION
If you are a Freelancer working in the Advertising Industry, you can purchase a Freelance Subscription to DAVID REVIEWS for just £100 a year or £10 a month.
You will be supplied with a unique User Name and PIN which will enable you to view commercials and find out who made them.
To buy a subscription online, click here.
Or for more information, phone Jason Stone on 0141 334 5333.
COMPANY SUBSCRIPTION
Purchase a Subscription to DAVID REVIEWS for your company for just £500 a year or £50 a month.
Each member of your team will be supplied with a unique User Name and PIN which will enable them to view commercials and find out who made them.
To buy a subscription online, click here.
For more information, phone Jason Stone on 0141 334 5333.
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SUBMIT YOUR CLIPS
If your latest work isn't available on DAVID REVIEWS then you can send it to us by clicking on the SUBMIT button on the Main Menu and following the instructions.
As well as commercials, we would love to see your Pop Promos and your short films. If you have any questions, please contact Jason Stone on 0141 334 5333.
THE BLOGS
If It's Legal To Buy Something... Shouldn't It Be Legal To Advertise It?
Thursday, February 04, 2010 - 14:19.
 There are many products which can be legally bought in the UK which cannot legally be advertised. But does this make sense? Is it justifiable to allow people to purchase something that is too dangerous to advertise?
(1 Comment)
Is Nanny's Cupboard Bare?
Monday, February 01, 2010 - 13:33.
 The Shadow Chancellor George Osborne announced yesterday that the Tory party intends to slash government spending on advertising if they win the general election later this year. What will be the consequences of this?
(10 Comments)
Meerkat On The Up And Up
Friday, January 22, 2010 - 12:58.
 Aleksandr, the meerkat who fronts VCCP's marvellous campaign for Compare The Market, has enlivened this sector no end. But the success of car insurance comparison websites provides proof that we are all paying too much to insure our cars.
(5 Comments)
Chocs Away
Tuesday, January 19, 2010 - 15:07.
 It has come to light that the real reason why Cadbury Crème Eggs keep killing themselves is because they had advance notice of the bid by the predatory American food giant, Kraft, to buy the venerated British company which makes the chocolate.
(2 Comments)
Content With Their Lot
Monday, January 18, 2010 - 12:30.
 A new commercial for Asda reinforces the supermarket's core values as well as offering an accurate portrayal the kinds of people who shop there. Plainly, Asda is currently more keen to retain its existing customers' loyalty rather than extend its appeal.
(20 Comments)
Twinnings Get Art Tea
Thursday, January 07, 2010 - 15:18.
 This new commercial for Twinings is imbues the product with an aura of quality even though it concentrates on the aesthetic qualities of the product and leaves viewers to draw their own conclusions about the taste.
(0 Comments)
In The Navy
Thursday, January 07, 2010 - 14:34.
 If your New Year's resolutions include a determination to join Britain's armed forces then you may be tempted to swing towards the Navy after watching this dynamic recruitment film by Rattling Stick's Sara Dunlop.
(3 Comments)
Great Expectations
Wednesday, December 16, 2009 - 13:40.
 Being asked to direct a Honda commercial must be a bit like being asked to take a penalty for England during a crucial World Cup match... it doesn't matter how many times you've done it before, this one has more riding on it.
(5 Comments)
Movie Business
Tuesday, December 15, 2009 - 13:27.
 A misunderstanding triggers a bizarre sequence of events in the featured ad for VW which was made for the French market. Fredrik Bond's irreverent style is perfect for a piece which is nothing less than a mini satire of Hollywood movie-making.
(7 Comments)
Turn Around, Bright Eyes
Wednesday, December 09, 2009 - 12:10.
 Last year's pre-Christmas film for Barnardo's was always going to be a hard act to follow but, even though Chris Palmer's film lacks the dramatic impact of Jeff Labbe's 2008 film, it's an excellent addition to a fantastically important campaign.
(7 Comments)
BACK BY POPULAR DEMAND
The Ratings League Tables are back and they're better than ever. Click on RATINGS from the main menu to see who tops the various League Tables.
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| Yes, yes... we know. Nonetheless, click on the link above to receive news of breaking ads and assorted other miscellanea via Twitter. |
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| Breaking Ads |
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| An impressive piece advertising the Jameson Film Festival in Dublin shows a strange monster made from directors chairs stalking its way through the city. Not only does this promo suggests the festival has an impressive scale, it also manages to imply that it's not all highbrow. |
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| This amusing piece for McDonald's out of Ireland shows a couple of garage workers sneaking out for a spot of lunch. Once they reach McDonald's they discover that they're not the only workers taking advantage of the offer. |
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| Honda | 4-Feb-10 |
| "Channel 4 Documentaries Sponsorship" | 50s |
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| This series of bumpers advertising Honda's sponsorship of Channel fours documentaries opens and ends with a pair of neat sequences in which a boy expresses his curiosity about engines. The bits in between aren't quite so good but this is still a decent compilation. |
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| A little girls skips through a maze representing the huge range of choice available to television viewers these days. Her task is made much easier when she discovers a magazine in Saturday's edition of the Daily Mail which includes a comprehensive guide to what's on. |
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| Another surreal invitation to examine our credit records using the advertised service featuring the man who has the best credit record in the world (which is, when you think about it, just another way of saying that he's filthy rich). |
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| A sweet moment between two courting teenagers is brought to a brutal conclusion when one of them fails to pay attention to a passing van and is thrown violently into the road and killed. A typically sharp reminder from the DOE in Northern Ireland. |
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| Northern Ireland's version of ITV's trail for The Brits Awards isn't improved by the inclusion of Ulster's landmarks instead of London's. And, as someone pointed out in response to the original trail, why is there always a moment when a taxi driver peers up? |
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| Racing driver Colin Turkington talks sombrely about the difference between driving quickly under the controlled conditions of competition as against driving irresponsibly on public roads. The latter, he assures us, can lead to tragic consequences which we will never forget. |
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| This amusing call to arms contains so many references to classic commercials that it appears almost impossible to identify them all. It's a joyous montage that's suitably irreverent and since some of the references are to quite recent work no-one feels left out. |
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| Rimmel | 4-Feb-10 |
| "Stay Matte Foundation" | 10s |
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| This is an odd notion of glamour, is it not? The woman in this commercial (answers on a postcard if you recognize her) looks like a strangely overgrown 10-year-old and the idea that she's putting on make-up seems oddly discomforting. |
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