David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • Being thereIt's an unusual move, but we commend it - director Austin Peters has made a short documentary to complement the movie A Most Violent Year.
    • Plenty of swazz on thisBudweiser offers the chance for Sunday leaguers to have their playing field screamers analyzed by the likes of Gary Neville and Jamie Redknapp.
    • Hornet gets buzzy about director David LuepschenAnimation specialists Hornet London reveal they're proud to announce their new signing, director David Luepschen.
    • Jesper Hiro joins B-ReelB-Reel is thrilled to announce the signing of multi award-winning director Jesper Hiro.
    • The Grand M&S HotelChanneling some of the visual magic of The Grand Budapest Hotel, a humble bell boy is rushed off his feet by the stylish clientele dressed in M&S's summer range.
    • Director Ago Panini joins FeelFilmsTurin-born director Director Ago Panini has joined FeelFilms for UK representation.
    • Andy Salter joins FramestoreAndy Salter has joined Framestore's award-winning Integrated Advertising division as a Senior Flame Artist.
    • Thibaut Grevet joins Able&BakerFrench director Thibaut Grevet has joined Able&Baker for UK representation.
    • Seeing the lightThis online commercial for Volvo focuses on LifePaint: a unique, reflective spray that's invisible by day yet shines brightly in the beam of a car's headlights.
    • Making Light work of shoppingThis amusing spot for Heineken Light features the drink's celebrity endorser, Neil Patrick Harris, being a victim of his own success in a supermarket.
    • Travel on cloud nineWe can't be sure something is real until we experience it for ourselves, says this ad for Emirates.
    • Five Minutes with Mark DentonMark Denton - the latest high-profile director to join the impressive roster at Another Film Co - deserted his dessert for five minutes at the British Arrows to talk to DAVID REVIEWS.
    • Don't pay twiceThe campaign's dog-envying cat commands outr attention as he struts down the street a la John Travolta in Saturday Night Fever.
    • English ReserveThis mustard really ought to be called 'English Reserve' as - to judge by this commercial - that's what it's helping to offset in the depicted scenario.
    • Easter ComebacksThis is rather lovely - a mum watches her young son set off on his bike, reminding him not to be long; and we follow his journey all the way down to the Co-op.
    • Well-targeted ArrowsThe big winners at last night's British Arrows awards were AMV BBDO, Blink, Dougal Wilson, Honda and John Lewis.
    • Triple signing for SupergooberTireless Supergoober announces three new signings - Joe Vanhoutteghem, Trizz, and Guionne Leroy.
    • Taking the biscuitThis action-packed commercial for a Belvita/Tassimo team-up warns rogues and villains there's a new crimefighter in town. His name? Jean-Francois.

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NYC 1981
"'A Most Violent Year' documentary"
6 mins 27s
31 March 2015

It's an unusual move, but we commend it - director Austin Peters has made a short documentary to complement the movie A Most Violent Year.

But it's not about the making of the film, or any of the actors: it focuses on some of the characters who were around during that actual year, 1981, from performance artist Penny Arcade to Harlem hustler Dapper Dan and self-styled vigilantes the Guardian Angels.

It seems a world away from the New York that exists now. The lawlessness, the violence, the smarts necessary to stay alive... it's life imitating art imitating life. Would it have been better if everything had always been as respectable as it is now?

Possibly not. It's hard to imagine the larger than life figures we see here existing on the polished surface of convention... somehow the unforgiving place they were forged in has made them burn brighter than most of us - and that has to be something to celebrate.

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Budweiser
"Dream Goal"
90s
30 March 2015

Every footballer has on one occasion or another held court down the pub with an exaggerated summary of a wonder goal they scored. Budweiser taps into this by offering the chance to have their playing field screamers analysed by the likes of Gary Neville and Jamie Redknapp.

The players for Dynamo Kebab are a far cry from the gazillionaire athletes Neville and co. are used to commentating on, but they treat it with all the professionalism they would with any Super Sunday game.

Whether it's Gary highlighting Tommo's "lack of mobility" or Jamie's insider knowledge about Big Dan's training ground routines, their slick assessment of the team's slapdash build-up to a wonder goal is a joy. The long-established rapport between Neville, Redknapp, and Ed Chamberlain sells the script effortlessly and we almost believe we're watching a tactical masterclass. Until we see Tommo's season stats, that is...

Budweiser again belie their potentially incongruous association with the beautiful game by showing a real affinity for the supporters. Giving them the chance to have their Sunday morning glory assessed by the same pundits they watch every week is a great idea and it's been superbly realised with only the merest hint of corpsing evident on the pundits' faces.

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Hornet gets buzzy about director David Luepschen

Animation specialists Hornet London reveal they're proud to announce their new signing, director David Luepschen.

His appreciation for the smoky qualities of Indian ink can be seen throughout his projects and gives his art an honest, highly contemporary appeal. Recently, his witty stop motion film, "Chit Chat Roulette" was selected for screening at this year's Pictoplasma Festival in Berlin.


CLICK HERE TO READ MORE...

Jesper Hiro joins B-Reel

B-Reel is thrilled to announce the signing of multi award-winning director Jesper Hiro for international representation in the UK, US, Scandinavia, Canada, Germany, France, and Australasia. He has over 100 commercials, promos, and music videos under his belt so far, and it's not even bedtime.


CLICK HERE TO READ MORE...

Marks & Spencer
"Summer Fashion"
40s
29 March 2015

This vibrant ad for M&S really, er, rings our bell. Agency RKCR/Y&R received plaudits from DAVID for their enchanting Christmas work and this new spot promoting their summer range maintains that form.

Channeling some of the visual magic of The Grand Budapest Hotel, a humble bell boy is rushed off his feet by the stylish clientele.

The 40-second stay in this boutique establishment - all pastel shades and dollhouse vistas - is a visual pleasure from start to finish.

The elegant sauntering of the guests contrasts nicely with the jittery energy of the bell hop as he tries to single-handedly shift luggage, answer the phones, and even tend to the piano while Pharrell and Miley add to the light, sunny vibe.

The weather outside may not suggest it, but summer is on its way and M&S make an excellent case for customers to dress for the season with them.

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Five Star Work

Budweiser
"Dream Goal"
90s
30 Mar 2015
Every amateur footballer has on one occasion or another held court down the pub with an exaggerated summary of a wonder goal they scored. Budweiser taps into this by offering the chance for Sunday leaguers to have their playing field screamers analysed by the likes of Gary Neville and Jamie Redknapp.

Marks & Spencer
"Summer Fashion"
40s
29 Mar 2015
This vibrant ad for M&S really, er, rings our bell. Agency RKCR/Y&R received plaudits from DAVID for their enchanting Christmas work and this new spot promoting the retailer's summer range maintains that form. Channeling some of the visual magic of The Grand Budapest Hotel, a humble bell boy is rushed off his feet by the stylish clientele.

Volvo
"Life Paint"
2 mins 30s
30 Mar 2015
This online commercial for Volvo focuses on LifePaint: a unique, reflective spray that's invisible by day yet shines brightly in the beam of a car's headlights. It's a collaboration between Grey London and a Swedish company called Albedo100 who make the paint, and the ad is one of a series of projects to highlight the main innovations of the new Volvo XC90.

Heineken Light
"Grocery Store"
2 mins
30 Mar 2015
This amusing spot for Heineken Light features the drink's celebrity endorser, Neil Patrick Harris, being a victim of his own success in a supermarket. Quietly shopping for Asian pears (which is, for no particular reason, amusing in itself) he is stopped by a man who recognises him. Despite his best efforts to disengage, he merely ends up attracting more people.

Emirates
"Going is Believing"
30s
25 Mar 2015
We can't be sure something is real until we experience it for ourselves, says this ad for Emirates. Beautifully filmed, it captures scenes from around the globe - from a stunningly-composed image of snow falling on a wintry Nordic night to a hand-held close-up of a lion; the release of Chinese lanterns into the sky to the riotous colours of powered paints in the Indian Holi festival - and we find ourselves thinking how magical it would be to be there in person.

Marks & Spencer
"Adventures in Chocolate"
30s
27 Mar 2015
Another faultless display of startling food photography for M&S. If this campaign has a weakness, it lies within its slavish devotion to the aesthetic - having said that, if any food lends itself to this treatment, it's chocolate. This is a sublime exhibition of skills which really persuades you that the posh store is by far the best option if you want to impress with your Easter Eggs this year.

O2
"Refresh"
60s
26 Mar 2015
This smart commercial for O2 confidently asserts that their customers are benefiting in a change to mobile phone contracts. The campaign's dog-envying cat commands our attention as he struts down the street a la John Travolta in Saturday Night Fever.

Colman's
"Leaving Home"
30s
26 Mar 2015
This mustard really ought to be called 'English Reserve' as - to judge by this commercial - that's what it's helping to offset in the depicted scenario. A family's oldest son is heading to university and as his parents prepare a farewell meal, their minds are full of thoughts about the departing adolescent and his new adventure.

Co-op Supermarkets
"Hot Cross Buns"
30s
25 Mar 2015
This is rather lovely - a mum watches her young son set off on his bike, reminding him not to be long; and we follow his journey all the way down to the Co-op. The ad has a nostalgic vibe to it; set in a housing estate most likely built in the late 70s - early 80s and devoid of busy roads or the potential threat of deviant strangers lurking on the sidelines. At the Co-op, he sees a girl just getting back on her bike, and the reason for his journey becomes clear.

Belvita
"Belvita Meets Tassimo"
90s
25 Mar 2015
This action-packed commercial for a Belvita/Tassimo team-up warns rogues and villains there's a new crimefighter in town. His name? Jean-Francois. A dweebish looking chap wanders down a dark alley to find a young woman being mugged. His protestations are met with mockery by the criminals. Wrong move.

Open University
"Life-Changing Learning"
90s
25 Mar 2015
Agency Abbott Mead Vickers BBDO and director Nicolas Jack Davies take the Open University's courses and show how they can reveal untapped potential in a diverse variety of people. The dedication required is not lost here as the protagonists study in bed, fall asleep under a blanket of notes, and try to manage the work/life balance as best they can.

Taco Bell
"Routine Republic"
3 mins
25 Mar 2015
launching a campaign against dreary morning fare; and to judge by this example, enlisting Deutsch (Los Angeles) to front the charge was a shrewd move. The denizens of the Routine Republic dutifully shuffle out to pick up their identical breakfast baps, all while under surveillance by a clown-faced dictator. Escape is the only option.

Diesel
"Jogg Jeans"
60s
20 Mar 2015
Daniel Avery's 'Drone Logic' is used for a second time in recent weeks in a commercial. Daniel Avery's 'Drone Logic' is used for a second time in recent weeks in a commercial. The track is both icily remote and intimately hi-energy and - by making it the centre of the ad - Diesel has created a spot which will have fashionistas everywhere eager to get their mitts on a pair of Jogg Jeans.

BoConcept
"The Guest"
5 mins 19s
24 Mar 2015
Hannibal's Mads Mikkelsen takes a break from playing the psychopathic doctor with a very particular brand of fine dining in this smartly scripted and amusing commercial for the Danish furniture designers. As his guest is transfixed by the beautiful ladies frolicking in the pool, all the indifferent Mads wants to do is show off the stylish practicality of his living space.

Tokio Marine
"Yesterday / Today"
60s
24 Mar 2015
Well, hands up who expected that to be about insurance? It's an unexpected destination, but Havas (Singapore) have crafted such an impressive and engaging journey, we're all for it. Starting knee deep in the dreariness of everyday life, the story takes a more optimistic turn and leaves you feeling like you can take that all-important first step into the unknown.

Lancia
"The Arrival"
60s
24 Mar 2015
This celebratory ad for the Lancia Ypsilon represents an 'Italian job' well done for director Ago Panini. A young boy notices the latest iteration of the venerable motor in the distance and excitedly runs off to let the townspeople know. Daily business grinds to a halt as people rush to a surprise welcome party to wish it a happy birthday.

Crabbie's Grand National
"The Outsider"
60s
20 Mar 2015
This stirring piece of animation advertises Channel 4's Aintree coverage in a grand style. Under the shrewd leadership of Chris Bovill and John Allison, 4 Creative has been consistently creating outstanding communication for some time and this film is only the latest in a strong sequence but it's clear that this trail is seen as a great opportunity to show off their skills.

S7
"Imagine"
2 mins 40s
20 Mar 2015
It's a terrific idea to ask children what imaginary place they'd fly to if they could and then prove how each place kind of exists. While a shorter edit would do the same job, we thoroughly approve of the way this takes its time as it lets us see the thought the children have put into it.

Red Cross
"Blood"
60s
20 Mar 2015
This is one of two compelling spots for the Red Cross which show the action back to front to make a poignant point about the value of donating blood or money to the charity. In this film, a woman who is haemorrhaging dangerously during childbirth is saved by a transfusion... and by tracing the blood back to the donor, we're shown how his casual act of giving can make all the difference.

Turkish Airlines
"Fly Africa"
60s
18 Mar 2015
If you want to stress the international nature of your destinations then why not inject your commercial with a taste of the far flung places you can get people to? That's clearly what lies at the heart of this splendid-looking commercial by Hungryman's Richard Bullock (from a script provided by Crispin Porter).

Specsavers
"Stratosphere"
40s
20 Mar 2015
This delightful spot shows just a few of the ways that glasses can be lost... and why if only their wearers had gone to Specsavers it wouldn't have been such a pain. What's so lovely about the ad is the way the message creeps up on us. It's only as the scenarios accumulate that it dawns on us there's a theme... and the way we're returned to the ever-rising teddy is a triumph.

Foundation Against Drug Addiction
"Construye"
65s
18 Mar 2015
So many films warning against the perils of drug addiction show depictions of the consequences - teenagers unwittingly frittering away their youth; blighted lives; haunted laments from the destroyed, wishing they knew then what they know now. This takes a completely different approach and is rather wonderful as a result.

Aldi
"Favourite Things"
40s
18 Mar 2015
Aldi have spoiled us with this 40-second spot. A step up from the way they've presented food in recent years, this outdoes their competitors' Easter offerings with melodic ease. Using an adapted version of 'My Favourite Things' from 'The Sound of Music', the supermarket puts on a showcase of grocery goodness.

Branston
"Cheese Mountain"
30s
17 Mar 2015
One for sci-fi and condiment fans alike, this ode to Close Encounters of the Third Kind from Branston is as well crafted as our obsessed protagonist's dairy produce monolith. The attention to detail on the mountain is terrific - the base features a farmer tending to his cows before they're milked, the milk is then transported, the cheese is crafted, and beaming figures offer up their bounty to their creator at the peak - but it's the contrast between the awed expression of its builder and the dismissive look on his wife's face that really makes this stand out.

VW Passat
"Old Wives' Tales - Loud"
30s
17 Mar 2015
This spot from VW is a cute play on those superstitions that are passed down through the ages and tackles a conventional wisdom about the noise of diesel engines. VW's new diesel range is so quiet, it's much easier to have a nice old chat in the car. Well, 'nice' might be pushing it with these three.

Five Star Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.